RihannaCheers (drink to that)

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Goodwin’s Theory

Genre CharacteristicsLyrics And VisualsMusic And Visuals

Selling ArtistVoyeurism

Intertextuality

Song• This song is called “Cheers (Drink To That)” which is about Rihanna drinking to the

weekend, it shows her having fun outside of her performing life. It also shows her enjoying her everyday life in different places. It then also has the glamorous side to it of her being half naked and performing on stage to thousands at her show and everyone singing along (showing a relationship between her and her fans).

Genre Characteristics • Rihanna is a Pop artist but in this video, she uses

characteristics of a Hip-Hop/Rnb video. For example she has herself performing in front of a large crowd the same as Lupe Fiasco who is a Hip-Hop/Rnb artist. It also follows the common characteristic of a mainstream video which is to have the artist on screen most of the time which helps the record label sell the artist. This makes the video more mainstream as it is easily recognisable as a Hip-Hop/Rnb video even though Rihanna is a Pop artist. Rihanna also looked glamorous/rich which is shown in most Hip-Hop/Rnb videos to show the artists wealth.

Lyrics and Visuals • The main relationship between the lyrics and the

visuals was when Rihanna would sing ‘Drink To That’ and then the visual would be her or someone else with a glass filled with liquid (alcohol) and then drinking it. This would allow an audience member / viewer of the video to gain an easier understanding of the video and what it is about. This also helped to amplify that fact that the song is called ‘Drink to that’ as you can see people drinking as she sings ‘Drink to that’. The only other relationship between lyrics and visual was when Rihanna says ‘Got my ray bans on and I’m feeling ‘hella cool tonight, yeah’ and then on screen we had Rihanna and people in the crowd wearing them on screen at that same moment.

Music and Visuals The link between the music and visual isn't shown

until the music starts around 0:30. at first we just have normal cuts from scenes of the crowd being loud and active, to Rihanna getting ready for the show, to Rihanna at different places (bar, backstage). During this time, what is shown on screen is being cut to natural sounds as the ain song hasn't started yet. This helps to show the artist in her natural environment and helps to show people who don't know the artist, gain an understanding of who the artist is. When the song starts at 0:28, we then get the visual being cut to the beat/tempo of the music and the cutting rhythm is fast as the drums in the beat of the song are fast.

Need To Sell Artist Rihanna’s notion of looking into the gcamera showed a

relationship between Rihanna and her fans as she would look directly into the camera which made it feel as if she was looking directly as us, and this helps to build a relationship between audience and artist.

90% of the times, Rihanna was constantly on screen whether it was her performing on stage or her behind stage having fun, or her on holiday having fun. Either way her face or body was always on screen, which helps to sell the artist as people watching this video can gain a better understand of the artist and those who don't know about Rihanna, can now she what she is about and recognise her if they see another video of her.

Voyeurism There was a portrayal of voyeurism as Rihanna

was wearing very short shorts, bras, doing sexual dances whilst on stage and showing allot of ‘flesh’ most of the time on screen. This helps to sell the artist more are showing a female body attracts males (mentally/sexually) and as a mainstream video this would mean that she would gain allot of attention in the male viewers eyes. By attracting males, this helps to sell the artist and let the artist become more known for what she does and her music.

Intertextuality • There wasn’t any intertextual references as it was a performance video and all about Rihanna and her

everyday life.

QuickTime™ and a decompressor

are needed to see this picture.

QuickTime™ and a decompressor

are needed to see this picture.