SOAP OPERA POSTERSBy Lucy Harrold

EASTENDERS Medium shot establishing the background and setting the scene, the walls are red connoting danger and mystery.

A title is placed in the middle of the bottom half of the poster, promoting the name of the soap opera.

A recognisable feature of the ident which illustrates a river, this stands out to the audience.

Low key lighting in areas of the photo, natural light coming from the windows, the dark atmosphere creates a tense mood.

The actors are wearing dark clothing and aren’t directly looking into the camera, in comparison to ‘Dot’ who’s illustrated in high key lighting and who is looking directly into the camera reinforcing that she may be a main feature in the advertisement.

The light clothing connotes her innocence.

EASTENDERS CONT.

Most posters commonly have the company logo, for example ‘BBC’ is centred in the middle of the page under the title of the soap opera, this is a typical convention of a soap opera poster, this technique I am likely to include within my soap opera poster ‘Gower Road’

CORONATION STREETA long shot has been featured in this soap opera poster to establish the scenery, neither characters are looking directly into the camera. The male character is shown in dark lighting and the female character is shown in high key lighting this connotes that the male character has negative connotations and that he has done something bad as he is looking down.

The male character is also wearing dark clothing this also gives him negative connotations, making him look guilty.

A catch phrase has been used to give a lasting effect to the audience. ‘You never know what’s round the corner’ creates mystery and tension within the soap opera making the audience want to watch.

The typical convention of the company logo ‘itv1’ has been used in order to promote the soap and also be recognisable to the audience.

HOLLYOAKS Medium shot of 5 actors with fire surrounded them connoting fear and mischief which insinuate what the characters persona is.

A recognisable logo of the company is placed in the right hand third, making the audience trust the poster/soap opera as channel 4 are a well known broadcasting company.

A caption has been anchored to the image, illustrating the date and using the deontic auxiliary verb ‘will’ demonstrates how important Hollyaoks will be this week reinforcing the audience to watch the soap opera.

HOLLYOAKS

A recognisable logo ‘E4’ illustrated in the lower corner of the poster, making the audience feel safe with the program that they will be watching

A cloudy background produces pathetic fallacy, as it creates a negative atmosphere.A long shot of actors in the

back of a truck, the colour is purple similar to the colour of the logo for the tv company making the poster look tidy and professional.

DARK SHADOWSAn establishing shot is used within the soap opera poster of all the characters looking into the camera, this creates a scary atmosphere.

The promotion company has been stated in the top right hand corner, gaining the audiences trust as they a well known company.

The actors are wearing dark clothing which insinuates negativity and that something bad is going to happen