Questionnaires Results for Planning & Research (Music Video) For my planning and research I created a questionnaire to determine the target and secondary audience for my chosen genre on music. The questionnaires were in-depth and featured mainly qualitative questioning, for example, the sample audience were asked to list things i.e. lifestyle factors and their associations with their chosen genre(s). When collating the results I have used pie charts when collating results from quantitative questioning, but due to the qualitative questioning and the list style answers, I have opted to display some of the answers given in spider diagrams supported by statistics and analysis. As my music video fits into the Indie/Alternative Rock genres I have focused my presentation around the sample audience of nine people. I have however identified the conventions of other genre’s in order to avoid crossing over in the planning and production of my music video. From these questionnaires I have been able to narrow down and specifically target the primary and secondary audiences in a way that allows me to question things previously stated in the
1. Questionnaires Results for Planning & Research (Music
Video)For my planning and research I created a questionnaire to
determine the target andsecondary audience for my chosen genre on
music. The questionnaires were in-depth andfeatured mainly
qualitative questioning, for example, the sample audience were
asked tolist things i.e. lifestyle factors and their associations
with their chosen genre(s). When collating the results I have used
pie charts when collating results fromquantitative questioning, but
due to the qualitative questioning and the list style answers,
Ihave opted to display some of the answers given in spider diagrams
supported by statisticsand analysis. As my music video fits into
the Indie/Alternative Rock genres I have focusedmy presentation
around the sample audience of nine people. I have however
identified theconventions of other genres in order to avoid
crossing over in the planning and productionof my music video.From
these questionnaires I have been able to narrow down and
specifically target theprimary and secondary audiences in a way
that allows me to question things previouslystated in the original
questionnaire in a more in-depth manner.
2. Audience Research - Questionnaire ResultsFavourite/most
watched Genre of music video?For this question I only took one
answer per questionnaire, but took into account the otherfavourite
genres, in attempt of identifying some links between genres.9 of
the 20 asked, watched and preferredIndie/Alternative music videos,
and nonestated that they had another favourite genre RnBof music
video. Whereas the 2 RnB fans Rockboth circled Hip Hop/Rap, and
likewise from Metal Grimethe 2 Hip Hop/Rap fans. This tells me that
the Indietarget audience for my music video are Alternativepeople
that know what they like and can Poppossibly be guilty of ignoring
or blocking out Hip Hop/Rapother genres. with this considered I
have Trancedecided that the video should conform to thesocial
ideals and the sub-cultures own viewof their genres.
3. Audience Research - Questionnaire Resultscontinued The
Sample AudienceOf the 9, that make up the sampleaudience, 6 are
male, 3 female, 7 arestudents in higher education, 2 work male
Higherfull time, all enjoy live music, socialise Educationregularly
and 6 can be considered as female Employmentpart of a interactive
audience as theyregularly share music links via socialnetworking
sites, promoting new andexisting artists. 64% 100%
4. Audience Research - Questionnaire ResultsOther than the
music. Why do you prefer the chosen genre(s) of music videos?I
asked this question to gain insight into what the sample audience
looked for in their choice ofmusic video i.e. attire, performance,
role models etc.In the Indie/Alternative categories sample audience
of 9 stated the following: the clothes worn in music seeing the
band 5 out of 9 of the Attitude, lik videos Dress sense and perform
the Sample audience e in oasis style instruments stated that the
videos attitude of the band84% of the sample audience /lead singer
wasstated that the clothing worn 76% of the sample important. For
oasis to bein a music video is important. audience sated mentioned
I feel that this elementThis shows that performers that they liked
to is important as Liam Gallaghersare seen as style icons by fans
see the band stance on stage is almost iconic andand sub-cultures
alike. performing and this can be seen consistently the
instruments. through music videos This leads to regardless of genre
or thoughts that in when it was produced, further planning i.e.
Serge Pizzorno the performance Kasabian and Jimmie shots should
Hendrix, iconic shots of include close ups his performances are all
of instruments. over the world.
5. Audience Research - Questionnaire ResultsCan you list things
that you associate with your chosen genre?I asked this question to
understand the factors that support the music and help define
thegenre. 100% of the sample audience said that clothing was
important. the clothing worn identifies the genre of music and the
sub-culture that follows. When Clothing these results are compared
with the results from the previous question it can be seen that
clothing is a fundamental part of this genre and should be a
prominent feature in the music video. Lyrics about society and life
Gigs and Bands women and relationships in general performing66%
stated that the lyrics in 66% stated that the lyrics in 92% stated
that livethe songs should have the songs should have performance
and seeing themeaning and focus on society meaning and focus on
society bands perform are importantand life. Although I can not and
life. Although I can not for the fans of thealter the lyrics of the
song I alter the lyrics of the song I Alternative/ indie genres,
thiscan emphasise selected lyrics can emphasise selected lyrics can
be used in theand their meaning through and their meaning through
production of the music videoelements of mise-en-scene. elements of
mise-en-scene. when considering how much band performance should be
included.
6. The Sample Audienceregularly attend gigs SocialisingMore
malethan female Clothing Attitude andHairstyle lifestyle Internet/
Social networking Alcohol
7. Audience Research - Questionnaire ResultsIn the second part
of the questionnaire I focused on what audiences would like to see
in a musicvideo, the questioning is more quantitative and I have
used this to put in place a framework forthe planning and
production of the video.Do you like to see an intro in a music
video? 8 66 out of the 9 prefer a small intro into a music video
therefore 4I feel that the music video should feature an
introduction that 2conforms with the genre conventions and
instantly establishes 0the genre and the band. yes no8How much
artist performance and storyline do you like 6 to see in a
musicvideo? 47 of the 9 stated that they prefer band performance to
2 0 storyline, this may be down to the fact that the sub-culture of
the genre are heavily influenced by the bands they follow in terms
of appearance storyline performanceand attitude and enjoy live
music, showing that the performance is possibly of
greaterimportance than it would be in other genres. I think that
the mixture of performance andstoryline may be a better option than
having a clear divide between the two. 10How do you mainly watch
music videos? 8The majority of the sample audience watch music
videos via the 6Internet, only 1 of the 9 watch them mainly on
television. When 4Creating the video and looking for feedback, I
will use the internet 2 0To gather feedback. internet tv
8. Audience Research - Questionnaire ResultsFavourite current
music video? I asked this question in order to gain a starting
point for myanalysis of other music videos (product research). I
asked for current videos as these will havethe current conventions
for the genre. I chose the 4 most matched to the music by O.K.
Corraland will analyse 1 area of production i.e. camera, per video.
Kasabian Switchblade Smile Arctic Monkeys A View From Kings of Leon
the Afternoon Charmer
9. Product ResearchKings of Leon
Charmer.http://www.youtube.com/watch?v=yCd1vXsvkV4&ob=av2nThis
video is entirely performance based, however the song has little in
terms of storyline whenthe lyrics are analysed. The performance is
however shot in a way that interests audiences andfeatures multiple
camera and editing techniques. Mise en scene is used in a way that
supportswhat the sample audience were saying in terms of clothing
and props, i.e. the instruments andthe live performance style
video. The camera supports the sample audience also as the
lowangles and fast cuts create a idealistic view of the band and
their importance.
10. Brief Analysis Kings of Leon **CHANGE THIS**As with the
Kasabian video, songs with few lyrics tend to have little or no
narrative in the video.This may be due to the lack of narrative
within the song, or to leave the song open tointerpretation to a
sub-culture that clearly have strong opinions. This performance
based videoallows for the image of the band to be portrayed clearly
and this is evident in this video as inthe Kasabian video. The
representation of the band as a whole is stereotypical in terms
ofattitude, the lead singer is seen to have presence at the front
of the stage and as in all thevideos can be seen playing to the
camera and is separated from the rest of the band by hisclothing,
the two guitarists and the drummer are dressed in dark clothing
whereas he has a redshirt on, supporting the attitude displayed.
The video features editing techniques that shakethe camera in time
with the lead singers voice, this creates a visual impact and
generates yetmore impact when used in conjunction with the lyrics.
The use of fast cuts and varied camerashots and angles create more
intensity within the video and this is suited well to the
actualsong. The low angles and panning shots accent the lead
singers presence and bring about asense of importance and power to
the audience. Finally in terms of lighting, as with theKasabian
video and the Arctic Monkeys video, there is a shift in lighting in
a section of thevideo, this change in lighting almost breaks the
video up and adds another element to the videowhen there is no
lyrics. I feel that the video is successful and has many positive
areas that conform withinthe genre. In terms of camera and editing
I feel the video has got everything right and whenlooking at
camera, I feel that using this video would in terms of inspiration
would be moreappropriate than any of the other videos based on the
fact that of the three videos, this is theclosest in terms of sound
and tempo to O.K. Corrals song.
11. Camera Editing Mise-en-scene RepresentationKasabian High
& low Fast cuts, graphic Lighting the lighting in the video is
The band are seen to be aggressive, confident and angles, zoom, pa
matches, fade. artificial, high contrast and suits the black and
laree. All of this conforms to stereotypes of the genre nning
Diagetic white style well. and the sub-culture that follows. These
ideas ofSwitchblade shots, group sound, synchronous Props for the
video all of the instruments were aggressive attitudes and
confidence are supported by shots, close with drum beat and sprayed
matt black in order to keep the black the black and white theme,
the band being dressed insmiles up, medium and lyrics. Bold red
copy and white theme consistent. black shows power but at the same
time unites them extreme long is placed in the Performance the
bands performance reflects in the eyes of fans and audiences, the
instruments are shots. Varied video to accent the the attitude of
the song and hold the audiences given pride of place also as they
are all black, speed of zoom word move and is attention. showing
the importance of them. The video as a and panning synchronous with
Costume the clothing is typical of the genre whole seems to embrace
ideologies rather than shots. the lyrics and would appeal to the
target audience. conforming or subverting them.Arctic High &
low The editing that Lighting the video features ambient and There
is very little representation of the band angles, panning features
is, as the artificial lighting. There is a change in lighting
themselves in the video. But the audience can drawMonkeys shots,
group camera, quite basic, that almost signals the start of the
song and the from the video that the band arent afraid to point out
shots, close up, however the speed drum. the cracks in society and
that they will make music medium shots of synchronous cuts Props
there is little use of props in the video, about social
circumstances, this in a way conformsA view from and master holds
the audiences instead the location is used for mater shots etc.
with the genre whilst subverting social ideals. thethe shots. The
video attention and is Performance a member of the band features
video is subtly rebellious and symbolic of theafternoon features
the appropriate for the throughout and this maintains both
performance problems that appear in the lower classes and least in
terms of tempo of the song. and narrative at the same time. The
video is deprived areas of the country. Examples of this variation
of symbolic and has more meaning in terms of symbolism can be seen
throughout the video, the camera shots but references to society
and life than any of the wheel running over the cracks in the
pavement, was shot on the others. The performance in the video is
possibly reflecting cracks in society. The use of master lowest
budget, important and is the key feature in the videos shots on a
sign that states do not throw sharp objects the video is still
success. into the childrens playground with the not effective and
is Costume the clothing worn in the video is scrubbed out shows
another aspect of living in a idolised by fans. stereotypical of
genre and of the different people deprived area. The song title has
a literal meaning and seen i.e. The lads that are seen throwing
chips the video shows a view from the afternoon on a are dressed in
a way that conforms to council estate in Sheffield.
stereotypes.