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Postmodernism Aims of Lesson: - To examine the characteristics of modernism and postmodernism. - To analyse a postmodern music video.

Postmodernism

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Page 1: Postmodernism

Postmodernism Aims of Lesson:

- To examine the characteristics of modernism and postmodernism.

- To analyse a postmodern music video.

Page 2: Postmodernism

Modernism - Art / social-political movement that aimed to reinvent culture thathad become outdated.- Roughly occurred between 1890s - 1960s.- A rejection against realism.- Divisions of modernism include avant-garde and surrealism.- Films / novels / art were self-reflexive of society.

Page 3: Postmodernism

Modernist art challenged the realism and illusion of the romantic era.

John Constable Pablo Picasso (Romanticism) (Modernism)

Page 4: Postmodernism

Modernism is self-reflexive, it draws attention to itself and the materials is uses. - E.g. Jackson Pollock

Page 5: Postmodernism

Postmodernism

- 1970s onwards - The breakdown of barriers between genres and style- The breakdown of distinction between binary divides (E.g. human and machine) - Mixing up time, space and narrative- Emphasis of style over content- Blurring of fiction and reality / representation and the real - Becoming more use to a mediated version of reality, than reality itself (hyperreality).

Page 6: Postmodernism

Key TermsIntertextuality - one media text referring to another

Parody - mocking something in an original way

1970s / 1980s cop series1970s / 1980s cop series SabotageSabotage music video music video

Page 7: Postmodernism

Parody- The Simpsons parodies both high and low culture to a wide range of audiences.- Part of the idea of postmodernism is that there is no divide between high - Part of the idea of postmodernism is that there is no divide between high art and mass culture.art and mass culture.

Page 8: Postmodernism

Pastiche - An artistic work in a style that imitates that of another work, artist, or period. This is a self-conscious imitation.

Gentlemen Prefer BlondesMarilyn Monroe

Material Girl Madonna

Ashanti Foolish musicvideoGoodfellas

Page 9: Postmodernism

Bricolage - mixing up and using different genres and styles

Shaun of the Dead: Zombie mixed with and romantic comedy.

Blade Runner: Sci-Fi and film noir

DJ Shadow’s Entroducing:The first album to be completelymade up of sampled music.

Page 10: Postmodernism

Homage - imitation from a respectful standpoint

Psycho - the 1960 original Psycho - the 1998 remake

Page 11: Postmodernism

Analysis of Postmodern MusicVideo

Paparazzi(Lady Gaga)

Directed by Jonas Akerlund

Page 12: Postmodernism

Pastiche / Pastiche / Homage Homage

• Generic conventions of a ‘golden age’ Hollywood film of which ‘Gaga’ is the leading lady

Page 13: Postmodernism

Sunset Boulevard (1950) Narrative and stylistic similarities and intertextual references

Page 14: Postmodernism

Intertextuality and the blurring of Intertextuality and the blurring of boundariesboundaries

Fembot, Metropolis (RIGHT)

The breakdown of distinction between binary divides.Lady Gaga as an humanoid

Page 15: Postmodernism

Referencing Popular Culture Referencing Popular Culture

Page 16: Postmodernism

CASE STUDY: Lady Gaga

• Makes reference to the film ‘Vertigo’ • The use of icy, remote blonde

‘femme fatale’ character is also a hallmark of a Hitchcock film.

Hitchcock HomageHitchcock Homage

Page 17: Postmodernism

Blurring of fiction and reality / representation and the real

Page 18: Postmodernism

Plenary What are the conventions of a postmodern media text?

What is the appeal to audiences?