To examine the characteristics of modernism and postmodernism.
To analyse a postmodern music video.
2. Modernism- Art/ social-political movement that aimed to reinvent culture that had become outdated. - Roughly occurred between 1890s - 1960s. - A rejection against realism. - Divisions of modernism include avant-garde and surrealism. - Films / novels / art were self-reflexive of society. 3. Modernist art challenged the realism and illusion of the romantic era. John ConstablePablo Picasso (Romanticism)(Modernism) 4. Modernism is self-reflexive, it draws attention to itself and thematerials is uses. - E.g. Jackson Pollock 5. Postmodernism
- 1970s onwards
The breakdown of barriers between genres and style
The breakdown of distinction between binary divides
(E.g. human and machine)
- Mixing up time, space and narrative
- Emphasis of style over content
Blurring of fiction and reality / representation and the real
Becoming more use to a mediated version of reality, than reality
6. Key Terms Intertextuality- one media text referring to anotherParody- mocking something in an original way1970s / 1980s cop series Sabotagemusic video 7. Parody - The Simpsonsparodies both high and low culture to a wide range of audiences. - Part of the idea of postmodernism is that there is no divide between high art and mass culture. 8. Pastiche - An artistic work in a style that imitates that of anotherwork, artist, or period. This is a self-conscious imitation. Gentlemen Prefer Blondes Marilyn Monroe Material Girl Madonna AshantiFoolish music video Goodfellas 9. Bricolage - mixing up and using different genres and styles Shaun of the Dead: Zombie mixed with and romantic comedy.Blade Runner:Sci-Fi and film noir DJ ShadowsEntroducing: The first album to be completely made up of sampled music. 10. Homage - imitation from a respectful standpoint Psycho - the 1960 originalPsycho - the 1998 remake 11. Analysis of Postmodern Music Video
( Lady Gaga )
Directed byJonas Akerlund
12. Pastiche / Homage
Generic conventions of a golden age Hollywood film of which Gaga is the leading lady
13. Sunset Boulevard (1950) Narrative and stylistic similarities and intertextual references 14. Intertextuality and the blurring of boundaries Fembot, Metropolis (RIGHT) The breakdown of distinction between binary divides. Lady Gaga as an humanoid 15. Referencing Popular Culture 16. CASE STUDY: Lady Gaga
Makes reference to the filmVertigo
The use of icy, remote blonde femme fatale character is also a hallmark of a Hitchcock film.
Hitchcock Homage 17. Blurring of fiction and reality /representation and the real 18. PlenaryWhat are the conventions of a postmodern media text? What is the appeal to audiences?