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Planning a Focus Group
Questions to ask(I will hand out this questionnaire to people in my focus group)
What things in a music magazine are essential to you?__________________________________________________________
Would pretty pictures attract you to the magazine? Yes/No
Is there anything you don’t like about music magazines? __________________________________________________________
Do you buy magazines magazine? Yes/No
How would you feel about a mixture between a pop and indie genre?__________________________________________________________
What kind of music do you currently listen to?Indie Pop Rock RnB Other _____
Which is the best, most suitable name out of the following:Ready, Set, Stage Limelight Musique Harmony Harmonie
Would one popular artist or a few artists, featured on the front cover attract you the most? One/Two/Three/Four
What colour scheme would you suggest? _________________________________________________________
Getting people to come along- Doing this should not be particularly difficult as my magazine is targeted at people my age,
probably girls as well, so I could just get people in my friendship group or class to take part
Other things to include in my presentation:- I will create a power point which I shall present to my focus group; this will include some of
my research I have collected, plus possible answers to the questionnaire (above) which I will be handing out.
- I will also give the group a chance to ask any questions they may have about my magazine or any additional improvements and advice which they can provide me.
The Target Audience Member Indentified - Age: 16-25- Gender: Girls but could also be attractive to boys- Hobbies: Listening to music, shopping, art, performing- Music taste: interested in a range of music, not just one genre needs to include either; indie,
pop or both.