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Online Organizing: Past, Present & Future August 20th, 2008 Listen live on: Questions? [email protected] AIM: DFA Night School Paid for by Democracy for America, www.democracyforamerica.com, and not authorized by any candidate or candidate’s committee.

Online Organizing

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Page 1: Online Organizing

Online Organizing:Past, Present & Future

August 20th, 2008Listen live on:

Questions? [email protected]

AIM: DFA Night School Paid for by Democracy for America,www.democracyforamerica.com, and not

authorized by any candidate orcandidate’s committee.

Page 2: Online Organizing

Welcome to DFA NightSchool!

Streaming live at:

Now Available on ITunesClick here to subscribe:

2 Questions? [email protected]

Questions?

Email:[email protected]

AIM Instant Message:DFA Night School

DFA Chair

Jim Dean

Page 3: Online Organizing

Tonight’s Trainers

Matt BlizekNight School Host

Democracy for America

Zack ExleyNew Organizing Institutewww.neworganizing.com

www.revolutioninjesusland.com

3 Questions? [email protected]

Page 4: Online Organizing

History of Online Organizing

4 Questions? [email protected]

19951999

20032004

20062008

Students organizenationwide events

protesting theContract for America

using ‘electronic mail’

Dean for America

www.gwbush.com

2002

Page 5: Online Organizing

Building Online Communities

5 Questions? [email protected]

MoveOn.org membership growth

Internet allows for organizations to gathermillions of new members with a singleeffective action

Keys to Viral Growth

Timely & Relevant

Achievable Goals

Sense of Community

New & Fresh

Page 6: Online Organizing

Organizing Online Communities

Typical Mass Organization

6 Questions? [email protected]

Ideal Online Organization

• The structure of ‘the people’ is changing• Better accountability of staff and volunteers.

• More spontaneity by leaders and activists.

• Utilization of organic leaders.

• Defeat of “Tyranny of the Annoying.”

Top Down Organization

Page 7: Online Organizing

Questions?Email:

[email protected]

Instant Message:DFA Night School

7 Questions? [email protected]

Page 8: Online Organizing

Challenges of OrganizingOnline

• Lack of personal connection

• Spam & Saturation

• Building Long Term Sustainability

• Digital divide

• Smart investment of time/resources

8 Questions? [email protected]

Page 9: Online Organizing

Netroots Post November:What’s Next?

• Issue & Lobbying Campaigns

• Media Reform

• Social Networks 3.0

• Net Neutrality

• Democratic Party Reform

• Progressive Leadership Pipeline

9 Questions? [email protected]

Page 10: Online Organizing

Questions?Email:

[email protected]

Instant Message: DFA Night School

10 Questions? [email protected]

Page 11: Online Organizing

11 Questions? [email protected]

The New Organizing InstituteNOI Organizing Summits

• Geared toward nonprofit staff• Cost is $125• Post-Election RootsCamp Debrief

Upcoming Organizer SummitsRaleigh, NC: September 15

Pittsburgh, PA: September 19

Sign up to learn more at:www.neworganizing.com

Page 12: Online Organizing

Next Month on Night SchoolGOTV: How to Increase Voter Turnoutw/ Donald GreenSeptember 3rd, 2008www.democracyforamerica.com/turnout

Building Your Volunteer BaseSeptember 10th, 2008www.democracyforamerica.com/volunteers

Canvassing & PhonebankingSeptember 17th, 2008www.democracyforamerica.com/votercontact

12 Questions? [email protected]

Page 13: Online Organizing

Thank you for joining us!

Need to catch up on earlier Night Schoolpresentations?

Order previous semesters on DVD:

https://democracyforamerica.com/contribute/nightschool

Join the DFA Trustwww.democracyforamerica.com/trust

13 Questions? [email protected]