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Presentation in OGDC 2013 organized by VNG Corp.
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Game Studio North
“How terrific farmer is? “
Who am I ?
Overview- “How terrific farmer is? “
Develop the Art Direction for Farmery on mobile
Implement the Art Direction
Final artworks - Farmery
The Art Direction
Farm game
The Objectives
Build a beautiful, unique world of farming, recognizable among many other farm games
Meet extremely tight deadlines ( 3Artist & 3 month)
Target users
Female : 18 -30 years old
Platform: Android
Game design
Final product
Final product
Farmery Artworks Structure
Theme
Shape Camera
LightingContrast
Color
Deep storyline
No story
Toon Realistic
Theme
pick
Theme
European farmery 1956
The Green Revolution
Camera
Camera
Background
Background
pick
Background
Map1
2
3
Light direction
Góc
Colored light
White light
pick
Mix light
pick
Light direction
Color
pick
kuteLow
Contrast
High
pick
Gradient, soft shadow
No shadow 100% Black shadow
Shadow
30%-40%
Soft edge
Crisp edge
pick
Geometry
Flat
No line
Line
Thick line
pick
pick
Soft, bend,curveNature
StraightStiff
Product- buildings
Personification
Simple
Kute CaricreatureNo emotion
Animals
pick
Young
RealToon
CharactersOld
1-1 1-81-3
Character
pick
RealToon
Crops
pick
2D painting or 3D render
3D pre-render:Easier to have an consistent art styleFaster animation works, easier to change camera
angleModeling might take more time
2D paintingMaking animation costs a lot of effortsHaving a consistent art style across the
entire game is difficult
pick
Farmery art style
2D graphics with ‘European farmery 1960’ themeTheme
Shape Camera
LightingContrast
Color
1960’s
Implement the Art Direction
TargetArt Direction Ideas
NPC- Ideas
Pippi Longstocking
Animals - Ideas
PM- Farmery Animal- personified
After
Before
Character
Pets
Animals
Crops - Trees
Product - buildings
Vehicles
Map
Summary
Thanks….
Feedback
The process of deploying and synchronizing art style
Ideas are essential
Test and try, Listen carefully
Ben Cammarano
Art Director of Central Media for Microsoft Game Studios.Halo, Gears of War, Fable, Viva Piniata, Banjo Kazooie, Age of Empires, …
“ Art direction is an evolving role that requires the convictions of a martyr, the leadership of a general, the negotiation skills of a diplomat and the humbleness of a monk”
Believe,
Q&A
