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Special Savings Offer:Special Savings Offer:Sign by 5/15/09: Sign by 5/15/09: Receive 33% Off a contract of 13 weeks or moreReceive 33% Off a contract of 13 weeks or moreSign by 5/29/09Sign by 5/29/09:: Receive 25% Off a contract of 13 weeks or more Receive 25% Off a contract of 13 weeks or more

SUMMER 2008: Biggest Box Office Ever! WINTER 2009: Highest Grossing Box Office for the Start of a Year!

SUMMER 2009: SET TO BREAK RECORDS: Be A Part of the Action!

Sources: boxofficemojo.comMovie release dates subject to change

Harry Potter and the

Half-Blood Prince

The Harry Potter series has:

Grossed $1.4B

Ice Age: Dawn of Dinosaurs

2006 Ice Age: The Meltdown:

Grossed $195M

Transformers: Revenge of the Fallen

2007 Transformers: Grossed $319M

Land of the Lost

Will Ferrell’s last four flicks:Grossed $400M

Up

The last four Pixar flicks:Grossed $936M

Night at the Museum 2

2006 Night At The Museum:

Grossed $251M

Angels & Demons

2006 The Da Vinci Code: Grossed $218M

X-Men Origins: Wolverine

2006 X-Men: The Last Stand:

Grossed $234M

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The Movies: America’s Favorite Entertainment Destination

Concerts: 51 MillionShows: 12 MillionShows: 12 Million

Sporting Events: 198 Million

Source: MPAA 2007 Entertainment Industry Market Statistics, Billboard Magazine November 2007, Crain’s New York Business January 2008

Attendance

Movies: 1.4 Billion

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Cinema Delivers Key Consumers

• They’re on the go: 18-30 year-olds spend less time with most traditional media and more time out-of-home than the average adult 18+

• They pay attention to movie advertising: among the vast majority who go to the movies, 84% notice movie theater advertising

• And they’re spending time in places where your products and services are sold: movie enthusiasts are more likely than non-enthusiasts to visit:

Source: Aegis Media Americas’ Posterscope USA, Out-of-Home Consumer Survey, August 2007

Malls

Casual Dining Restaurants

Bars

Coffee

Shops

Gyms

Airports

Key findings from Aegis/Posterscope Out-of-Home Consumer Survey; August

2007

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Cinema Advertising Breaks Through

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2009 Sees a Record-Breaking Winter

• The first two months of 2009 tallied $1.78 billion—a 16% increase over the same period in 2008

• Hollywood saw its first ever BILLION-dollar January in 2009– An unprecedented $1.01 billion in revenue was generated—

an increase of more than 20% over January 2008– Moviegoers bought 141 million movie tickets—up 16% from

121 million in 2008– Paul Blart: Mall Cop helped usher in the best Martin Luther

King weekend in history ($231 million total for Mon.-Fri.)– Taken grossed $24.6 million, earning it the second-best

Super Bowl weekend opening in history (behind the Hannah Montana Concert Movie in 2008)

– Every weekend in January made at least $100 million+

• February 2009 marked the highest-grossing February ever:– The final tally came in at nearly $770 million, a 10%

increase over last year―Slumdog Millionaire saw its biggest month in release—four

months after being released—pulling in $46 million in February

Recession-weary audiences generate the highest-grossing start to a year on record

Sources: box officemojo.com, “Biggest January ever for Hollywood” – February 2, 2009, The Los Angeles Times.

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When this Story is Front Page of the New York Times, it Begs a Reminder…

If You’re Not in Cinema, You Should Be

While much of the economy is teetering between bust and bailout, the movie industry has been startled by a box-office surge that has little precedent in the modern era. Suddenly it seems as if everyone is going to the movies, with ticket sales this year up 17.5 percent, to $1.7 billion, according to Media by Numbers, a box-office tracking company.

And it is not just because ticket prices are higher. Attendance has also jumped, by nearly 16 percent. If that pace continues through the year, it would amount to the biggest box-office surge in at least two decades.

Americans, for the moment, just want to hide in a very dark place, said Martin Kaplan, the director of the Norman Lear Center for the study of entertainment and society at the University of Southern California. “It’s not rocket science,” he said. “People want to forget their troubles, and they want to be with other people.”

Helping feed the surge is the mix of movies, which have been more audience-friendly in recent months!...

Posted at http://www.nytimes.com by Michael Cieply and Brooks Barnes February 28, 2009

“In Downturn, Americans Seek Silver-Screen Lining”

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NEW MEXICOBIG SCREENS BIG ADVANTAGES

9% Growth Since 2006

• 11 Theaters• 120 Screens

• 5.8 Million in Annual

Attendance• Frequent moviegoers are 11% more likely have attended college

• Frequent moviegoers are 16% more likely to have graduated college

• Frequent moviegoers are 30% more likely to make $75,000 or more

• Frequent moviegoers are 40% more likely to make $100,000 or more

IN ALBUQUERQUE OUR PATRONS ARE EDUCATED AND HAVE HIGH INCOME

THE AGES OF MOVIEGOERS IN ALBUQUERQUE• 34.1% - 18 - 34 • 40.3% - 35 - 54• 25.6% - 55+

IN ALBUQUERQUE OUR PATRONS WORK IN A VARIETY OF PROFESSIONAL OCCUPATIONS• Frequent moviegoers are 7% more likely to work

in sales/offices• Frequent moviegoers are 33% more likely to

work in professional fields• Frequent moviegoers are 9% more likely to work

in management/business/finance

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Cinema’s Recall Scores Can’t Be Beat

*Source: Morgan Stanley Dean Witter, 2001; Cinema Recall (i.e. September 2007 NCM On-Screen IAG Report); LSU Manship School of Mass Communications, June 2003 for O-O-H

9Source: OTX FirstLook Survey, May 2006

Patrons Enjoy FirstLook

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Cinema Advertising Ranks First Among 40 Media Categories For Advertising Attentiveness

• Pre-movie video advertising is the highest indexing medium among audiences who say they are "very likely/extremely likely" to pay attention to advertising in 21 media categories.

• Pre-movie video advertising indexes 134 compared to the average attentiveness of 100. (Pre-movie video advertising is 34% higher than the index average).

 Likelihood To Pay Attention To Advertising Messages Index Movie Theaters  Pre-movie video entertainment 134 Movie Theaters  Pre-movie slide messages 122 Movie Theater lobbies (posters, video, kiosks, etc.) 118 Home, Food & Family Interests Magazines 117 Entertainment Weeklies 116 Websites you visit for TV and movie related information 113 Primetime Drama Series 108 Women's Lifestyle and Special Interests Magazines 107 News Magazines 102 Travel Publications 101 Situation Comedies 99 Primetime Reality Series 99 Elevator TV Screens 93 Primetime Variety / Competition Shows 87 Video displays in public locations 87 Men's Lifestyle and Special Interests Magazines 87 Gossip Tabloids 86 Video displays at Retailers 85 Dramadies and Primetime Soaps 84 Business Publications 84 Video in Grocery and Drug Stores 72

As Seen in Myers Report

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Cinema is One of the Most Engaging Ad Environments of all Major Media

Consumers pay attention to ads in

cinema at a rate of 2.5 times greater than

television*

*Source: Jack Myers Media Business Report, "Jack Myers Emotional Connections Survey of 8,000 Americans on Audience Attentiveness to Advertising" as cited in JackMyers.com "Daily Data," as cited March 18, 2008, NCM Attitude and Recall Test, April 2008;

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Cinema Ads Drive Purchase Intent

Cinema ads are TWICE as effective as television ads driving consumers to consider purchasing a

product being advertised

Source: Myers Publishing/OTX, October 2006, NCM Primary Studies May 2003 – June 2007

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