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PowerPoint presentation for "New Media Literacy" COMM 2F00 course for Module 6.2 on "Fandom & Audience Engagement".
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Meet IONA
Christian
IONA
progressive
IONA
Celtic
IONA
rock
IONA
Who is IONA?a five member UK band started in 1989
Who is IONA?playing a blend of
Celtic, progressive rock withChristian themes
Who is IONA?Come meet the members.
Joanne Hogg
IONA
vocals, keyboard, piano
Dave Bainbridge
IONA
guitar, keyboard, bouzouki,
programming
Frank Van Essen
IONA
drums, percussion, violin, vocals
Phil Barker
IONA
bass
Martin Nolan
IONA
Uillean Pipes, Low & Tin Whistles
What is Iona’s online and social media presence?
www.iona.uk.com The band’s own website includes:• News, band biographies, gig listings
What is Iona’s online and social media presence?
www.iona.uk.com The band’s own website includes:• News, band biographies, gig listings• CD & DVD releases
What is Iona’s online and social media presence?
www.iona.uk.com The band’s own website includes:• News, band biographies, gig listings• CD & DVD releases• Iona’s history, photos, videos
What is Iona’s online and social media presence?
www.iona.uk.com The band’s own website includes:• News, band biographies, gig listings• CD & DVD releases• Iona’s history, photos, videos• Purchasing and contact info
@
What is Iona’s online and social media presence?
Twitter is used by the band to announce concerts and events.
510 tweets509 followers
Following 0
(Retrieved February 22, 2014 fromhttps://twitter.com/ionaband)
What is Iona’s online and social media presence?
My Space includes:• 4 Iona tracks• 2 photo galleries• studio work videos of guitarist
Dave Bainbridge
(Retrieved February 22, 2014 from https://myspace.com/ionauk)
What is Iona’s online and social media presence?
YouTube:• Iona does not maintain a
channel• 51 Fan-posted videos on
‘Iona – Topic Playlist’
(Retrieved February 22, 2014 from http://www.youtube.com/channel/UCwTIW3nfjc3lM5vmDzIUhmQ)
What is Iona’s online and social media presence?
Sound Cloud:• 28 tracks• 48 followers
(Retrieved February 22, 2014 from https://soundcloud.com/ionaband)
What is Iona’s online and social media presence?
The following online communities play Iona’s music:
8 Tracks
(Retrieved February 22, 2014 fromhttp://8tracks.com/explore/songs/Iona)
What is Iona’s online and social media presence?
The following online communities play Iona’s music:
Grooveshark
(Retrieved on February 22, 2014 fromhttp://grooveshark.com/#!/iona)
What is Iona’s online and social media presence?
The following online communities play Iona’s music and videos, announce events:
Last.fm
(Retrieved February 22, 2014 fromhttp://www.last.fm/music/Iona)
What kind of online communities does Iona
maintain?Facebook : • Is Iona’s place to announce news,
events, albums, concerts• Has 9,436 Likes • Allows fans and band to
communicate• Can listen to music through
Facebook page link to Deezer.com
(Retrieved February 22, 2014 fromhttps://www.facebook.com/ionaband)
Iona is 25 years oldhas an international fan-basebut is better known in Europe
Do I feel Iona has found their audience?
Iona is 25 years oldhas an international fan-basebut is better known in Europe
Iona’s band members are middle-agedtheir audiences reflect an older crowd
Do I feel Iona has found their audience?
Iona is 25 years oldhas an international fan-basebut is better known in Europe
Iona’s band members are middle-agedtheir audiences reflect an older crowd
Do I feel Iona has found their audience?
I believe Iona has found their audiencewho are not constantly on social media, and
content to support the band’s album releases and concerts.Twenty-five years in existence speaks of Iona’s popularity.
Most meaningful, sharable content?Latest news - blog style on their website
- announcement style on FacebookUpdates on concert info, next album releasesInformation on other projects band members are
working onNo contests, giveaways or promotions
What kind of meaningful, sharable content does Iona post or share?
Most meaningful, sharable content?Latest news - blog style on their website
- announcement style on FacebookUpdates on concert info, next album releasesInformation on other projects band members are
working onNo contests, giveaways or promotions
What kind of meaningful, sharable content does Iona post or share?
Frequency of content and type of content maintains an expected minimum,
but far from creating “buzz”.
Iona’s only visible fan forum space is Facebook (their website fan forum is not functional)
band members only occasionally reply to fans (this could be greatly improved in frequency and content)
In what ways does Iona engage effectively with fans… or not?
Iona’s only visible fan forum space is Facebook (their website fan forum is not functional)
band members only occasionally reply to fans (this could be greatly improved in frequency and content)
Dave Bainbridge and Martin Nolan maintain their own Facebook pages – mostly to share their activities and projects
In what ways does Iona engage effectively with fans… or not?
Iona’s only visible fan forum space is Facebook (their website fan forum is not functional)
band members only occasionally reply to fans (this could be greatly improved in frequency and content)
Dave Bainbridge and Martin Nolan maintain their own Facebook pages – mostly to share their activities and projects
In what ways does Iona engage effectively with fans… or not?
Iona fans would probably appreciatemore direct connection with band members.
Iona will give autographs, shake hands, chat and have photos taken with fans after performances
No t-shirts, postcards or other paraphernalia for saleA single poster and CDs were available at the concert I attended
How does Iona overlap online with physical presence?
Iona will give autographs, shake hands, chat and have photos taken with fans after performances
No t-shirts, postcards or other paraphernalia for saleA single poster and CDs were available at the concert I attended
How does Iona overlap online with physical presence?
As Iona band members have family responsibilities, their focus seems to be on producing
excellent music and connecting with fans at concerts.
Iona will give autographs, shake hands, chat and have photos taken with fans after performances
No t-shirts, postcards or other paraphernalia for saleA single poster and CDs were available at the concert I attended
How does Iona overlap online with physical presence?
As Iona band members have family responsibilities,their focus seems to be on producing
excellent music and connecting with fans at concerts.
Their relaxed online and physical presence seem to complement each other.
Iona posts regularly for their online audience – Facebook, Twitter
Iona does not interact often with their online audience with direct replies or comments
Their strength is time spent with fans after performances
In what ways does Iona post and engage with their
audience consistently?
Iona posts regularly for their online audience – Facebook, Twitter
Iona does not interact often with their online audience with direct replies or comments
Their strength is time spent with fans after performances
In what ways does Iona post and engage with their
audience consistently?
Iona is a humble, down-to-earth band, careful with their costs and spending;
the kind who personally go to the post office to mail CD orders.
Thank you for allowing me to introduce you to Iona.
After the credits page,enjoy a music video from Iona’s early days with the
song “Treasure”.
Credits YouTube video clips Claudio Moreira. (2011, May 13).
IONA Castlerigg-ReelsRetrieved February 22, 2014 from http://
www.youtube.com/watch?v=wRVZrvbOEMU
Logofreetv. (2010, September 9).IONA – Treasure vision remastered
Retrieved February 22, 2014 fromhttp://www.youtube.com/watch?v=3IdWReWFOZE
Photos Iona Band members, and1990 Album “Iona”
Retrieved February 22, 2014 fromwww.iona.uk.com
Other Photos taken by author
All social media logos Retrieved February 22, 2014 from
www.iconarchive.com
