MEDIA & it’Spros & cons On Society

Group 6

Abid Asad Adrain Sunny Sudarshan Saurabh

TELEVISIONRadio

Newspaper

Int rnet

Media

This is everydayMedia is integral part of Modern Society..

T .V

TV: ADVANTAGES

High reachHigh frequency potentialLow cost per contactHigh intrusion value (motion,

color, sound)Attain rapid awarenessQuality creative opportunityAbility to integrate messages with

other media

TV: DISADVANTAGES

High production costs ClutterLow recallLack of selectivityZapping & zippingRelatively downscale

audience profile

RADIO

RADIO: ADVANTAGES

Target audience selectivityHigh frequencyAble to transfer sound from TVPortable, personal mediumAd music can match station’s

formatFlexibilityLow production costsShort production timeCreative opportunities with music

and other soundsAbility to integrate messages with

other media

RADIO: DISADVANTAGES

ClutterRelatively small audiencesListener may be otherwise

occupied while listeningSome station formats relatively

uninvolving for listenersLow attentionTarget duplication with several

stations use the same formatLimited research data

NEWSPAPER

NEWSPAPERS: ADVANTAGES Rapid audience accumulationShort lead time to purchase

spaceHigh credibilityGeographic flexibilityCan convey detailed copyStrong retail trade supportGood for merchandising and

promotionLow production costsExcellent local market

NEWSPAPERS: DISADVANTAGES

Not intrusiveCluttered ad environmentReproduction quality

limitations (color)Short life cycle (24 hours for

daily newspapers)Limited target selectivity

MAGAZINES

MAGAZINES: ADVANTAGES Efficient reach of selected

audienceTimeliness Ability to match advertising

with compatible editorial content

High quality graphics and images

PrestigeRich light TV viewers Excellent for complex copyDirect response techniques

and special featuresMultiple readers

MAGAZINES: DISADVANTAGES

High costsNot intrusive: reader controls ad exposeSignificant slippage from reader

audience to ad-exposure audienceLong lead times to purchase magazine

spaceLong production timeLimited geographic options

Int rnet

INTERNET: ADVANTAGES

Company’s own web-site – full control on the content

Creative possibilitiesFlexibilityInteractivity (feedback

opportunities)User selects product

informationDirect selling potential

INTERNET: DISADVANTAGES

Low intrusion valueOnly for PC ownersShort life spanWebsnarl (crowded

access)SurfingClutter Spam problems© problemsTechnology limitationsFew valid measurement

techniques

MEDIA – We need itIt will be here, irrespective of our choice.So let us try to Have a media, which is Positive in ApproachProvide Real Information& Help In Nation Building