Matthew ThomasCelebrity Apologies

“Wardrobe Malfunction”

"I am sorry if anyone was offended by the wardrobe malfunction during the halftime performance at the Super Bowl. It was not intentional and is regrettable."

“I’m sorry if anyonewas offended . . .”

"I am sorry if anyone was offended by the wardrobe malfunction during the halftime performance at the Super Bowl. It was not intentional and is regrettable."

"I am sorry if anyone was offended by the wardrobe malfunction during the halftime performance at the Super Bowl. It was not intentional and is regrettable."

saving face ≠ sincerity

Good News for the Rest of Us

6 Components of a Sincere Apology

Own Responsibility

Name the Mistake

Why is it a Problem

Specific Measures to Change

Ask For Forgiveness

Make Amends

Own it:

“I’m sorry I . . . “

Name it:

“I’m sorry I fell asleep and didn’t hear you calling from outside the gate

to let you inside.”

Specific Measures to Change:

“I’ll turn up the ringer on my phone when I know you’ll be calling – especially when I come home first with the only set of keys to our house on rainy evenings.”

Ask For Forgiveness:

“Will you forgive me?”

Footnote:

Make Amends:

“How about I make us some pancakes for dinner tonight?”

Matthew Thomas

Thank You!