Marvel corporate presentation may 07

www.marvelinternational.com

http://www.marvelinternational.com/


Original & Historic

• Born in October 1939 - SUBMARINER & HUMAN TORCH set the world alight!

• 60 years of story telling by Stan Lee and the mighty Marvel bullpen

• 40 years of animation, toys and consumer products



Rich & Complex

• 45 years of continuous plot evolution

• Single fictional universe of inter- relating characters and inter- twining stories all under one brand

• 5,500 characters: Heroes & Villains, Friends & Relations



Young & Old

• Adults: Grew up with Marvel characters

– Buy fashion apparel, collectibles, accessories…

– Adults love the comics

• Kids: Exposed to the movies, animation, books and video games

– Buy toys, school accessories, casual apparel, sleepwear, novelties…

– Kids love the comics

“CRADLE TO GRAVE” APPEAL



Here & Now

• Movies: – worth in excess of $4.5bn

at Box Office

• Toys: – Hasbro – global toy partner

• Comics: – 400% uplift in 5 years

• Video Games: – Activision - over 20 million sold in 3 years

• Consumer Products: – over $6bn in sales at retail



Comics Resurgence

• Marvel Comics – 55% U.S. market share –

20 million monthly readers across Europe

• Spectacular Spider-Man - UK kids magazine

- 40,000 every 3 weeks; now launching

across Europe & Latin America

• Marvel Rampage – Marvel lifestyle

magazine targeting kids 7–12. The UK’s top

boys action lifestyle magazine and now pan-

European

• Marvel Pocket Books format hitting book

stores pan-European including in schools



30 Years of International Publishing

Local language comics in 50 countries



Publishing Program

Little Kids

Big Kids

Meredith, Readers Digest, HarperCollins, Brighter Child, Publications Intl. Dorling Kindersley, Lee, Klutz, Scholastic

Simon & Schuster,Becker/Meyer,Simon & Schuster, ChronicleBooks,Eaglemoss, Templar,TitanBooks, Newmarket Books, Levin,Quirk



Spider-ManSpider-ManEvergreen

Classic and Movie

Marvel HeroesMarvel Heroes2nd Evergreen

Marvel brand legacy and combined global activity

Super Hero KidsSuper Hero KidsPre-school brand to leverage

emergent demographic

Entertainment Entertainment BrandsBrands

MOVIES Animated Series Direct 2 Video

Marvel RetroMarvel Retro Silver Age for baby boomers, collectors

& fashionistas

Brand Licensing Strategy

Classic

Mass

Event

Niche




The Amazing Spider-Man

Classic Style Guide Swinging Back Into Licensing 4Q 2007


The Amazing Spider-Man• The post-Spider-Man 3 art style • Spider-Man continues to be the top selling boy's brand in all major product categories • All new TV supported toy line from Hasbro • New Activision Video game to be released • All new style guide

•NEW ANIMATED SERIES (2008)







Target: Boys aged 6-12

• Marvel’s co-mingled brand of top 20 most popular characters

• Marvel fans have multiple favourite characters amongst both Heroes

& Villains

• Provides retailers with variety within the reality of limited shelf

space

• Supported by: Publishing, theatrical releases, direct to DVD releases, and interactive games.

Benefits from all Marvel Activity





Marvel Animated Movies

• The first-ever animated full length movies from Marvel!

• 3 direct to DVD releases scheduled per year

- The Invincible Iron Man-January 23, 200

- Dr. Strange – August 14, 2007

- Teen Avengers - March 2008

- Marvel Animated Feature #6 - October 2008

- Marvel Animated Feature #7 - Feb. 2009







What?

• Spider-Man and Friends is Marvel’s pre-school family

• Target: children 18 Months – 5yrs

Why?

• A kinder, gentler Marvel for young fans!

• Inspirational characters with linear storylines and heroic (good guys) personalities.



Softer Design, Relevant Environments






www.marvelinternational.com Category Focus

• Toys

• Apparel

• Personal Care

• Food Categories

• Kids Electronics

• Home Décor

• House wares

• Publishing


• Newly launched dedicated monthly pre-school educational magazine from Panini

• All your favourite Marvel characters appearing in child friendly adventures & activities

• Superb educational content covering creativity, communication, maths, spelling & more!

• Target: Boys aged 3-6

• 85,000 circulation available at Tesco and Morrisons & independents

www.marvelinternational.com All New Toyline From Hasbro Toys





Marvel Retro

• Cover art, iconic images

• Panel art and speech bubbles!

• Artwork from 1960 – 1975 “The Silver Age of Comics”

• Recognition: the stories we read, the characters we love, the images we recognize “That’s MY Marvel”

• Induction: retro is kitsch, vintage is cool; It’s hip to be square

• Target: 16+ cool, comic aficionados

Marvel Retro - Back to the Future



Marvel Retro Product


Marvel Movies

MARVEL MOVIES


Marvel Movies

• Marvel – Home of the Super Hero Movie

• No.1 at realising from page to screen

• Marvel Characters – Public loves the fallible Super Hero

• Studio support (X-Men 3 and Spider-Man 3 were Fox and Sony’s respectively, most expensive releases to date)

• Result = Over $4.5bn at Worldwide Box Office



Movie Blockbuster Success

( $ in Millions)

Movie U.S. Box Office Intl Box Office Total Box Office

Blade $70 $58 $128

Blade 2 $82 $69 $151

Daredevil $103 $77 $180

X-Men $157 $137 $294

Hulk $132 $110 $242

Blade Trinity $53 $77 $130

X-Men 2 $215 $192 $407

Spider-Man $403 $404 $807

Spider-Man 2 $403 $418 $821

Fantastic Four $155 $175 $330

X-Men: Last Stand $234 $220 $454



… And More Movies Coming Soon!

2007 Feb Ghost Rider (Sony)2007 May Spider-Man III (Sony)2007 June Fantastic Four: Rise of the Silver Surfer (Fox)2008 May Iron Man (Marvel)2008 Summer Hulk II (Marvel)2008/9 TBC Captain America (Marvel)2008/9 TBC Wolverine (Fox)2008/9 TBC Nick Fury (Marvel)2009/10 TBC Thor (Marvel)2009/10 TBC Namor - Submariner (Marvel)2009/10 TBC Iron Man 2 (Marvel)2010/11 TBC Spider-Man IV (Sony)2010/11 TBC The Avengers (Marvel)

All dates and titles Subject to change


BACKGROUND• Spider-Man captured 1st place as the #1 movie in

2002

• Spider-Man 2 the largest opening week of any movie EVER!!

• LARGEST OPENING WEEKEND $114,844,116

• SM2 - The fastest to reach $200 million (8 days)

• Worldwide Box Office: $821,708,551

• Theatrical franchise to date worth over $1.5bn

• In 2006, Spider-Man comics sell over 420,000 units a month (or 5 million per year)

• Over 350 Spider-Man 3 Licensees Worldwide

• US Release: May 4, 2007• Int’l Release: May 2007• DVD Release: 4Q 2007

• Genre: Action Adventure• Target: All Ages• US Rating:PG expected

• Very wide, major blockbuster

• Global day-and-date

• 93 + territories

• Anticipated rating– PG-13

Theatrical Release:

June 15, 2007

Video/DVD:

Holiday 2007

Julian McMahonMichael Chiklis

Chris EvansIoan GruffuddJessica Alba

THE ORIGINAL CAST RETURNS

INTRODUCING THE MOST ANTICIPATED CHARACTER IN THE

MARVEL UNIVERSE

THE SILVER SURFER

• A mysterious, other-worldly character who can absorb and manipulate the universe's cosmic energies resulting in incalculable strength

• The Silver Surfer navigates space, flying at near-limitless speeds on his board

• Cult figure within Marvel Universe, never

before represented in film

• Iconic character that has appeared in a variety of high end products e.g. apparel, stationery & collectibles

Classic Comic Book Representation

New Animated Series!

• 26 x half hour episodes

• UK broadcast partners Cartoon Network and now GMTV

• From industry hot shop Antefilms Production/Moonscoop

(Funky Cops, Code Lyoko, Pet Alien)

• Delivery & Broadcast for Q4 2006

• Cartoon Network Worldwide Cable exclusive for 6 months

Franchise Development – F4

Marvel Slate 2008

Robert Downey Jr. as TONY STARKAcademy Award® & Emmy® Award Nominee (Good Night, and Good Luck, Chaplin)

Terrence Howard as JIM “RHODEY” RHODES Academy Award® Nominee (Hustle and Flow, Four Brothers)

Gwyneth Paltrow as “PEPPER” POTTSAcademy Award® Winner (Shakespeare in Love, Se7en)

Acclaimed director, writer, actor, & Marvel fan favourite..

JON FAVREAU

APPAREL

Kids Headquarters

Mad Engine

Fruit of The Loom

AME

ACCESSORIES

BBC

Disguise

Dimensional Products

Berkshire

BACK TO SCHOOL

FAB

Fast Forward

DOMESTICS

Jay Franco

ELECTRONICS & INTERACTIVE

Sega

FINE ART

Upper Deck

FOOD & BEVERAGE

Decopac

GIFT & NOVELTY

Sideshow Collectibles

Russ Berrie

HOUSEWARES

Zak Designs

PUBLISHING

Sandylion

STATIONERY & PARTY GOODS

Hallmark

SPORTING GOODS

K2

Rand

Spencer Reed

TOYS & GAMES

Art Asylum

Hasbro

Jakks

Mega Bloks

MGA

CONSOLE GAMES

SEGA

US Merchandise Partners Already SignedUS Merchandise Partners Already Signed

Strategic New Animation Initiatives

Television AnimationFrom Method Films– Iron Man– 26 x 30 mins– Anticipated for Q3 2008

JUNE 13, 2008

Film Facts

•Slated for June 27th 2008

• One of Marvel’s most popular characters

• Director – Louis Leterrier (Transporter 2, Unleashed)

• Writer – Zak Penn (X-Men: The Last Stand, Behind Enemy Lines)

• Edward Norton recently announced as Bruce Banner/ Hulk

Synopsis: Since his first appearance in 1962, The Hulk has become one of the

most loved and recognized characters in the world. THE INCREDIBLE HULK tells the story of Bruce Banner, a man with a

powerful secret. When Bruce becomes angry, he transforms into a fury-fueled monster known as the Hulk. After years of living on the run, Bruce Banner has reached a tipping point and is willing to do

absolutely anything to rid himself of his green alter-ego. That is until Bruce learns of a peril even more dangerous than the Hulk. Now, Bruce must come to terms with the fact that the monster within is actually a hero as he fights to stop the devastating Abomination

from wreaking havoc on the world.

US Merchandise PartnersUS Merchandise PartnersAPPAREL

Kids Headquarters

Mad Engine

Fruit of The Loom

AME

ACCESSORIES

BBC

Disguise

Berkshire

BACK TO SCHOOL

FAB

Fast Forward

DOMESTICS

Jay Franco

ELECTRONICS & INTERACTIVE

Sega

FINE ART

Upper Deck

FOOD & BEVERAGE

Deco Pac

Global Brands

GIFT & NOVELTY

Sideshow Collectibles

Russ Berrie

HOUSEWARES

Zak Designs

STATIONERY & PARTY GOODS

Hallmark

PUBLISHING

Sandylion

Meredeth

Trends International

SPORTING GOODS

K2

Rand

Spencer Reed

TOYS & GAMES

Mega Bloks

MGA

Playhut

Hasbro

Art Asylum

Jakks Pacific

Screen Life

Entertainment & Humor

Marvel corporate presentation may 07