• In a dystopian future, Dredd, the most famous judge (a cop with instant field judiciary powers) is convicted for a crime he did not commit while his murderous counterpart escapes.

• Distributed by guild films, guild films that distribute & market a varied amount of films from huge Hollywood films, such as terminator 2, judge dredd, to art house and independent films

• The distribution company firstly gets sent the script, with some of the stars already included, also the director and producer.

Judge Dredd 1995

• In a violent, futuristic city where the police have the authority to act as judge, jury and executioner, a cop teams with a trainee to take down a gang that deals the reality-altering drug, SLO-MO.012.

• Distributed by Entertainment Film, Entertainment films, who are the leading distributor for independent films, making films such as, Romeo & Juliet, One chance, Sunshine on Leith etc.

• Lionsgate was also a distributer for Dredd. They also distribute ‘Hollywood films’ such as I, Frankenstein , Repentance The Hunger Games- Catching fire etc.

Dredd 2012

Marketing

Judge dredd used the star Sylvester Stallone as a large marketing strategy, throughout the trailer and movie, we see his face far too much.

The comic fan’s who were, most likely the distributors main target market, saw that judge dredd betrayed this important aspect of the comic, we never see Dredds’s face in the comic, he keeps an enigmatic persona fighting for justice! This was the main reason why Judge dredd was such a flop!

The directorand producers for Dredd noticed this past mistake and took the comic structure to the movie, to help attract

Marketing

Both films used different strategies of marketing Judge dredd prepared a classic type of marketing where they highlighted the star as their main selling point, while making the whole film into a huge event .

They used merchandise, such as t-shirts, toys , posters etc. To help sell the film also make quick profit, comic fans might not like the film, however im sure, they’ll buy the ‘limited edition’ merchandise

Marketing15-24 25-34 35 +

0%10%20%30%40%50%60%

The cinema- Going audience

The marketing companies consistently research the types of audience and what they want. Because it was 1995, distributers would do random calls to people and ask what they think about the film (Judge DREDD).

Marketing

Mastheads!

Social networkingTeaser Campaign

The Interview

AdvertisingPublicity

Promotion

Judge Dredd$70,000,000 (estimated) Budget

Judge dredd: $6,278,491 (USA) (21 September 2012)

Judge Dredd£7,023,123 (UK)$13,401,683 (USA)

Gross Opening Sequence

Dredd $50,000,000 (estimated)

Dredd:£2,725,180(UK)$34,687,912

Dredd:£ 1,049,345 (UK)$6,278,491 (USA)

Money

I think both of these films support..

That represents a Hero who ‘ rises up’, he is traditionally male and western, also the villain is either foreign /rebellious, most of the time talking in a foreign accent, Russian, Asian etc. The hero is always trying to the protect the people or a women, who traditionally the lesser character, in distress or trying to help the ‘brave, strong’ male hero. ‘All for the good of the empire’ in some / trying to keep the peace’ in his own way and does in some intense and dramatic way, that keeps the audience guessing, however in a predictable and familiar way, that keeps the audience interested.

This is how most Films work..

Sequel ?Dredd was a massive flop in the U.S, however made large sells in other countries like the U.K, many people buy the disc from supplier such as Amazon, this may act as an incentive for producers to put money towards a sequel however unlikely.