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They have mainly young target audiences as their films are centred around young characters. This is similar to our film as our opening sequence is aimed at young people. What types of target audiences do they have?

Final evaluation presentation part 3

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Page 1: Final evaluation presentation part 3

They have mainly young target audiences as their films are centred around young characters.

This is similar to our film as our opening sequence is aimed at young people.

What types of target audiences do they have?

Page 2: Final evaluation presentation part 3

• They work with very flexible budgets of around $1.5 to 53 million meaning they can distribute a whole has a high budget so would be able to distribute our film effectively.

OUR FILM BUDGET: £9, 000, 000

What types of budgets do they usually work with?

Page 3: Final evaluation presentation part 3

There many construction costs. Our costume and make up will cost a lot as that was one of our

main features that we focused on. Every character had costume adapted to their representation. Also the props such as candles, book and fake

blood. The special effects is also something essential we use throughout the opening

sequence and that will be very costly.

OUR CONSTRUCTION BUDGET: £5, 000, 000

Construction of film: how much is it to make it?

Page 4: Final evaluation presentation part 3

We would want to have posters all around Britain and Ireland and adverts on the television channel Film 4 which is going to

be costly. We would also like to have our film on Google adverts. We are going to be relying mainly on below the line

advertising such as reviews and ‘word of mouth’. Another advertising feature we want to use is inserting our trailer before

thriller films. By doing all this we would be able to reach our target audience which is young people. We believe that

Momentum Pictures will allow us to achieve all this.

OUR ADVERTISING AND MARKETING COST: £3, 000, 000

How much is it to advertise and market it?

Page 5: Final evaluation presentation part 3

We would release our film on cinema as we have the right budget and distributing company to distribute our

films to many cinemas. We distributed some questionnaires to our target audience and discovered

that a vast majority of them go to the cinema to watch thriller films and enjoy doing so.

Do you go to the cinema often to watch thriller films?

Yes No

Sometimes

How would you release your film?

Page 6: Final evaluation presentation part 3

Who would be the audience for your media product?

Questions Four

Page 7: Final evaluation presentation part 3

Who would be the audience for your media product

AGE

It is targeted towards mainly 15 to 19 year olds as we feel as though they can relate most to our main character and would be more interested in

this type of costume ghost thrillers

Page 8: Final evaluation presentation part 3

Who would be the audience for your media product

GENDERWould be both male and female. Even though

the main character is a female, so boys would be less incline to be interested, are opening

sequence contains blood and costume ghost and boys usually like a scare, so therefore would

excite them and females as well

Page 9: Final evaluation presentation part 3

Who would be the audience for your media product

LOCATION/REIGIONRather than conventionally film it in America, we decided to locate in London as, the weather in America is warm, and sunny, whereas England is gloomy and raining. So therefore we could create that mood when establishing the setting

Page 10: Final evaluation presentation part 3

Who would be the audience for your media product

SOCIAL CLASSMostly working class and middle class, because its set in London which those social classes are more current and the language used would be formal with slang twists so possibly people of

high culture might not be aware of meanings of some words used.

Page 11: Final evaluation presentation part 3

Who would be the audience for your media product

ETHNICITY/NATIONALITYIt is targeted towards British and Irish people as that is where our film will be distributed, Also throughout the film it presents British culture

based around teenagers in relation to our audience

Page 12: Final evaluation presentation part 3

Who would be the audience for your media product

LIFESTYLE & HOBBIES/INTERESTSOur audience lifestyle would be possibly based around college or someone who's has spiritual

interests and likes to see unusual phenomena in modern Britain and the past from when we go

back into the past

Page 13: Final evaluation presentation part 3

Discuss why you are targeting them and how it relates to your idea

We will be targeting our audience by presenting a ghost film with abit more excitement than just

see things move on their own, to develop it into more costume, more blood and general

excitement for a younger audience

Page 14: Final evaluation presentation part 3

Discuss why you are targeting them and how it relates to your genre

We are targeting this audience by showing the trailers after school times so that they aren't missing the

advertisement to target the right age when they go to watch other thriller films which relates to our idea as our

genre is a thriller and therefore would be a genre that this audience will enjoy

Page 15: Final evaluation presentation part 3

Discuss why you are targeting them and how it relates to your forms/conventions

Through the forms and conventions we will be targeting are audience by getting them excited and thrilled by the

shock and climax, as teenagers love to challenge themselves to watch scary films and the special effects of

‘dream’ will present something ‘new’ to keep the interested

Page 16: Final evaluation presentation part 3

BBFC : What is your film rated and why? And relate to your target audience.

Our film is rated a 12 because our film’s

• horror doesn't exceed over moderate physical threat

• The slang language is moderate – no harsh swearing

• There is no nudity or drug use

• Gory moments are permitted by theme and context

Although out film is rated a 12, it is merely targeted towards the 15 – 19 year olds as they will be more conscious of the past and in

representation on the social group, the use of more exaggerated themes would not represent it properly.

Page 17: Final evaluation presentation part 3

How did you attract/address your audience?

Questions Five

Page 18: Final evaluation presentation part 3

Prove how your target audience will be attracted to your opening sequence

• Fashion of main character

• Likeable character

• Interesting/scary ghost

• Location in working class Britain

• Spiritual

• The book – might have similar one

Page 19: Final evaluation presentation part 3

Watching the opening sequence –How are these are target audience

They are our target audience because the main character is a young teenager and our target audience is age range between 15-18 so they can relate to her as the character is likeable.

Page 20: Final evaluation presentation part 3

Watching the opening sequence –How are these are target audience

Also teens today are interested in paranormal things ever since ‘Paranormal Activity’ came out and so our opening sequence will be very suited to them as the characters are very interested as well as the freaky things that are happening.