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They have mainly young target audiences as their films are centred around young characters.
This is similar to our film as our opening sequence is aimed at young people.
What types of target audiences do they have?
• They work with very flexible budgets of around $1.5 to 53 million meaning they can distribute a whole has a high budget so would be able to distribute our film effectively.
OUR FILM BUDGET: £9, 000, 000
What types of budgets do they usually work with?
There many construction costs. Our costume and make up will cost a lot as that was one of our
main features that we focused on. Every character had costume adapted to their representation. Also the props such as candles, book and fake
blood. The special effects is also something essential we use throughout the opening
sequence and that will be very costly.
OUR CONSTRUCTION BUDGET: £5, 000, 000
Construction of film: how much is it to make it?
We would want to have posters all around Britain and Ireland and adverts on the television channel Film 4 which is going to
be costly. We would also like to have our film on Google adverts. We are going to be relying mainly on below the line
advertising such as reviews and ‘word of mouth’. Another advertising feature we want to use is inserting our trailer before
thriller films. By doing all this we would be able to reach our target audience which is young people. We believe that
Momentum Pictures will allow us to achieve all this.
OUR ADVERTISING AND MARKETING COST: £3, 000, 000
How much is it to advertise and market it?
We would release our film on cinema as we have the right budget and distributing company to distribute our
films to many cinemas. We distributed some questionnaires to our target audience and discovered
that a vast majority of them go to the cinema to watch thriller films and enjoy doing so.
Do you go to the cinema often to watch thriller films?
Yes No
Sometimes
How would you release your film?
Who would be the audience for your media product?
Questions Four
Who would be the audience for your media product
AGE
It is targeted towards mainly 15 to 19 year olds as we feel as though they can relate most to our main character and would be more interested in
this type of costume ghost thrillers
Who would be the audience for your media product
GENDERWould be both male and female. Even though
the main character is a female, so boys would be less incline to be interested, are opening
sequence contains blood and costume ghost and boys usually like a scare, so therefore would
excite them and females as well
Who would be the audience for your media product
LOCATION/REIGIONRather than conventionally film it in America, we decided to locate in London as, the weather in America is warm, and sunny, whereas England is gloomy and raining. So therefore we could create that mood when establishing the setting
Who would be the audience for your media product
SOCIAL CLASSMostly working class and middle class, because its set in London which those social classes are more current and the language used would be formal with slang twists so possibly people of
high culture might not be aware of meanings of some words used.
Who would be the audience for your media product
ETHNICITY/NATIONALITYIt is targeted towards British and Irish people as that is where our film will be distributed, Also throughout the film it presents British culture
based around teenagers in relation to our audience
Who would be the audience for your media product
LIFESTYLE & HOBBIES/INTERESTSOur audience lifestyle would be possibly based around college or someone who's has spiritual
interests and likes to see unusual phenomena in modern Britain and the past from when we go
back into the past
Discuss why you are targeting them and how it relates to your idea
We will be targeting our audience by presenting a ghost film with abit more excitement than just
see things move on their own, to develop it into more costume, more blood and general
excitement for a younger audience
Discuss why you are targeting them and how it relates to your genre
We are targeting this audience by showing the trailers after school times so that they aren't missing the
advertisement to target the right age when they go to watch other thriller films which relates to our idea as our
genre is a thriller and therefore would be a genre that this audience will enjoy
Discuss why you are targeting them and how it relates to your forms/conventions
Through the forms and conventions we will be targeting are audience by getting them excited and thrilled by the
shock and climax, as teenagers love to challenge themselves to watch scary films and the special effects of
‘dream’ will present something ‘new’ to keep the interested
BBFC : What is your film rated and why? And relate to your target audience.
Our film is rated a 12 because our film’s
• horror doesn't exceed over moderate physical threat
• The slang language is moderate – no harsh swearing
• There is no nudity or drug use
• Gory moments are permitted by theme and context
Although out film is rated a 12, it is merely targeted towards the 15 – 19 year olds as they will be more conscious of the past and in
representation on the social group, the use of more exaggerated themes would not represent it properly.
How did you attract/address your audience?
Questions Five
Prove how your target audience will be attracted to your opening sequence
• Fashion of main character
• Likeable character
• Interesting/scary ghost
• Location in working class Britain
• Spiritual
• The book – might have similar one
Watching the opening sequence –How are these are target audience
They are our target audience because the main character is a young teenager and our target audience is age range between 15-18 so they can relate to her as the character is likeable.
Watching the opening sequence –How are these are target audience
Also teens today are interested in paranormal things ever since ‘Paranormal Activity’ came out and so our opening sequence will be very suited to them as the characters are very interested as well as the freaky things that are happening.