Facebook films and friends

Embed Size (px)

DESCRIPTION

Presentation given at BFI's seminar on social movie marketing on 20 Jan 2012. Given by Nikki Sørensen, Digital Media Manager at SF Film in Copenhagen.

Text of Facebook films and friends

  • 1. FACEBOOK, FILMS & FRIENDS

2. MYTHS

  • Fan numbers are important
  • It's free
  • Communities build themselves and look after themselves

3.

  • Treat each film individually and make your strategy.
  • Don't be afraid to start from scratch with each film.

EACH TO HIS OWN 4.

  • Plan your campaign,but be prepared to move the goalposts

AIM, FIRE, STEER 5.

  • Show your human presence.
  • You have to make conversation...not talk at your fans.

CONVERSATION 6.

  • Remember that Facebook has a set of rules don t break them, youll lose your page!

FOLLOW RULES 7.

  • So what about the real world?

REALITY CHECK 8.

  • [email_address]
  • +45 25 77 55 22
  • @nikkisorensen

THANK YOU