Video Source: Youtube; Nip Syncing with Terry Crews by The Tonight Show Starring Jimmy FallonScreenshot by: Robyn Abbott

Video Source: Youtube; “Joking Bad” – Late Night with Jimmy Fallon (Late Night with Jimmy Fallon) by The Tonight Show Starring Jimmy FallonScreenshot by: Robyn Abbott

Video Source: Youtube; The Lonely Island – Jizz in My Pants by TheLonelyIslandVEVOScreenshot by: Robyn Abbott

Video Source: Youtube; PSY – Gagnam Style (Official Music Video) by officialpsyScreenshot by: Robyn Abbott

Video Source: Youtube; Out For A Rip – Official Video by b richmondScreenshot by: Robyn Abbott

Video Source: Youtube; Micki Minaj Sings ‘Super Bass’ with Sophia Grace (Full Version) by TheEllenShowScreenshot by: Robyn Abbott

Video Source: Youtube; Emotional baby! Too cute! by Alain LerouxScreenshot by: Robyn Abbott

. Video Source: Youtube; 29 years old and hearing myself for the 1st time! By Sloan ChurmanScreenshot by: Robyn Abbott

Video Source: Youtube; #XMAS JAMMIES – Merry Christmas from the Holderness Family! by VisitTheGreenroom; Screenshot by: Robyn Abbott

Video Source: Youtube; Friday – Rebecca Black – Official Music Video by Rebecca Screenshot by: Robyn Abbott

AMUSEMENTINTERESTSURPRISEHAPPINESSDELIGHTPLEASUREJOYHOPEAFFECTIONEXCITEMENT

Video Source: Youtube; 21 Accents by Amy WalkerScreenshot by: Robyn Abbott

Video Source: Youtube; Old Spice | The Man Your Man Could Smell Like by Old SpiceScreenshot by: Robyn Abbott

Video Source: Youtube; Miley Cyrus – Wrecking Ball by MileyCyrusVEVOScreenshot by: Robyn Abbott

Video Source: Youtube; Jimmy Kimmel Reveals “Worst Twerk Fail EVER – Girl Catches Fire” Prank by Jimmy Kimmel Live

Screenshot by: Robyn Abbott

Video Source: Youtube; Youtube Challenege – I Told My Kids I Ate All Their Halloween Candy by Jimmy Kimmel LiveScreenshot by: Robyn Abbott

Video Source: Youtube; Lip Sync Battle with Emma Stone by The Tonight Show Starring Jimmy FallonScreenshot by: Robyn Abbott

Video Source: Youtube; Harlem Shake (Original Army Edition) by Kenneth HakonsenScreenshot by: Robyn Abbott

Video Source: Youtube; Things I Don’t Have Time For by JennaMarblesScreenshot by: Robyn Abbott

Video Source: Youtube; Lady Gaga Bad Romance Look by Michelle PhanScreenshot by: Robyn Abbott

SUMMARY: THE TWO MOST CRUCIAL ELEMENTS IN THE CONSTRUCTION OF A VIRAL VIDEO ARE:

1. CREATING CONTENT THAT ILLICITS AN EMOTIONAL RESPONSE FROM VIEWERS

2. ADVERTISING ON SEVERAL PLATFORMS AND GAINING REFERENCES FROM TRUSTED ONLINE SOURCESVideo Source: Youtube; Game of Desks (Late Night with Jimmy Fallon) by The Tonight Show Starring Jimmy Fallon

Screenshot by: Robyn Abbott

COURTNEY SEITER, “HOW OUR BRAINS DECIDE WHAT WE SHARE ONLINE,” FAST COMPANY, ACCESSED MAY 19, 2014,

http://www.fastcompany.com/3027699/how-our-brains-decide-what-we-share-online.

DAVID MURDICO, “HOW TO MAKE A VIDEO GO VIRAL,” RAGAN PUBLIC RELATIONS, MARCH 4, 2014, ACCESSED MAY 19, 2014,

http://www.ragan.com/PublicRelations/Articles/How_to_make_a_video_go_viral_48032.aspx.

KEVIN ASHTON, “YOU DIDN’T MAKE THE HARLEM SHAKE GO VIRAL – CORPORATIONS DID,” QUARTZ, MARCH 28, 2013, ACCESSED MAY 19,

2014, http://qz.com/67991/you-didnt-make-the-harlem-shake-go-viral-corporations-did/.

KEVIN WALLSTEN, “ “YES WE CAN”: HOW ONLINE VIEWERSHIP, BLOG DISCUSSION, CAMPAIGN STATEMENTS, AND MAINSTREAM MEDIA COVERAGE

PRODUCED A VIRAL VIDEO PHENOMENON,” JOURNAL OF INFORMATION TECHNOLOGY AND POLITICS, VOLUME 7, ISSUE 2-3, 2010,

ACCESSED MAY 21, 2014, http://www.tandfonline.com/doi/abs/10.1080/19331681003749030#.U3-T2_ldVW4.

MARIA KONNIKOVA, “THE SIX THINGS THAT MAKE STORIES GO VIRAL WILL AM,AZE, AND MAYBE INFURIATE, YOU,” THE NEW YORKER, JANUARY

21, 2014, ACCESSED MAY 19, 2014, http://www.newyorker.com/online/blogs/elements/2014/01/the-six-things-that-make-stories-go-viral-will-

amaze-and-maybe-infuriate-you.html.

MAX FISHER, “GANGNAM STYLE, DISSECTED: THE SUBVERSIVE MESSAGE WITHIN SOUTH KOREA’S MUSIC VIDEO SENSATION,” THE ATLANTIC, ACCESSED MAY 21,

2014, http://www.ucis.pitt.edu/ncta/pdfiles/2013CourseMaterials/GangnamStyleDissected_%20The%20SubversiveMessage.pdf.

MEGHAN KEANE, “THE SECRET TO VIRAL VIDEO SUCCESS: A BIG AD BUDGET,” ECONSULTANCY, SEPTEMBER 9, 2010, ACCESSED MARCH 19, 2014,

https://econsultancy.com/blog/6557-the-secret-to-going-viral-a-big-ad-budget#i.11risf11qjcnhp.

Video Source: Youtube; Evian Baby Dance – Black Eyed Peas Pump It by Carmine ManfreScreenshot by: Robyn Abbott

“21 Accents.” Youtube video, 2:36. Posted by “Amy Walker,” January 16, 2008. http://www.youtube.com/watch?v=3UgpfSp2t6k.

“29 years old and hearing myself for the 1st time!” Youtube video, 1:31. Posted by “Sloan Churman,” September 26, 2011. http://www.youtube.com/watch?v=LsOo3jzkhYA.

“Emotional baby! Too cute!” Youtube video, 2:12. Posted by “Alain Leroux,” October 18, 2013. http://www.youtube.com/watch?v=nIsCs9_-LP8.

“Friday – Rebecca Black – Official Music Video.” Youtube video, 3:47. Posted by “rebecca,” September 16, 2011. http://www.youtube.com/watch?v=kfVsfOSbJY0.

“Game of Desks (Late Night with Jimmy Fallon).” Youtube video, 9:38. Posted by “The Tonight Show Starring Jimmy Fallon,” May 24, 2013. http://www.youtube.com/watch?v=Gqgdyn6wg7E.

“Harlem Shake (Original Army Edition).” Youtube video, 0:33. Posted by “Kenneth Hakonsen,” February 10, 2013. http://www.youtube.com/watch?v=4hpEnLtqUDg.

“Evian Baby Dance – Black Eyed Peas Pump It.” Youtube video, 3:39. Posted by “Carmine Manfre,” October 28, 2010. http://www.youtube.com/watch?v=hE3HdcdZAxQ.

“Jimmy Kimmel Reveals “Worst Twerk Fail EVER – Girl Catches Fire” Prank.” Youtube video, 5:05. Posted by “Jimmy Kimmel Live,” September 9, 2013. http://www.youtube.com/watch?v=HSJMoH7tnvw.

“ “Joking Bad” – Late Night with Jimmy Fallon (Late Night with Jimmy Fallon).” Youtube video, 12:52. Posted by “The Tonight Show Starring Jimmy Fallon,” September 11, 2013. http://www.youtube.com/watch?v=duKL2dAJN6I.

“Lady Gaga Bad Romance Look.” Youtube video, 7:33. Posted by “Michelle Phan,” January 18, 2010. http://www.youtube.com/watch?v=bHVOxhEpjp0.

“Lip Sync Battle with Emma Stone.” Youtube video, 7:25. Posted by “The Tonight Show Starring Jimmy Fallon,” April 28, 2014. http://www.youtube.com/watch?v=bLBSoC_2IY8

“Miley Cyrus – Wrecking Ball.” Youtube video, 3:41. Posted by “MileyCyrusVEVO,” September 9, 2013. http://www.youtube.com/watch?v=My2FRPA3Gf8.

“Nicki Minaj Sings ‘Super Bass’ with Sophia Grace (Full Version).” Youtube video, 5:02. Posted by “TheEllenShow,” October 12, 2011. http://www.youtube.com/watch?v=f9573kGBtuE.

“Nip Syncing with Terry Crews.” Youtube video, 2:25. Posted by “The Tonight Show Starring Jimmy Fallon,” May 19, 2014. http://www.youtube.com/watch?v=fH26boHgfQw.

“Old Spice | The Man Your Man Could Smell Like.” Youtube video, 0:32. Posted by “Old Spice,” February 4, 2010. http://www.youtube.com/watch?v=owGykVbfgUE.

“OUT FOR A RIP – OFFICIAL VIDEO.” Youtube video, 3:30. Posted by “b Richmond,” November 25, 2013. http://www.youtube.com/watch?v=F-glHAzXi_M.

“PSY GANGNAM STYLE (강남스타일) M?V.” Youtube video, 4:12. Posted by “officialpsy,” July 15, 2012. http://www.youtube.com/watch?v=9bZkp7q19f0.

“The Lonely Island – Jizz In My Pants.” Youtube video, 2:31. Posted by “TheLonelyIslandVEVO,” June 16, 2009. http://www.youtube.com/watch?v=VLnWf1sQkjY.

“Things I Don’t Have Time For.” Youtube video, 11:02. Posted by “JennaMarbles,” January 22, 2014. http://www.youtube.com/watch?v=TbY_YVg0nzw.

“Youtube Challenege – I Told My Kids I Ate All Their Halloween Candy.” Youtube video, 6:10. Posted by “Jimmy Kimmel Live,” November 4, 2013. http://www.youtube.com/watch?v=RK-oQfFToVg.

“#XMAS JAMMIES – Merry Christmas from the Holderness Family!” Youtube video, 3:37. Posted by “VisitTheGreenroom,” December 11, 2013. http://www.youtube.com/watch?v=2kjoUjOHjPI.