DRAFT F

ILM P

OSTERS

ER

I N M

CG

I NT

Y

DRAFT 1To create some initial ideas for my film poster, decided to hand draw my first drafts before editing and creating versions on Adobe Photoshop.

This first drafts stems from the idea within our trailer involving the scene in which the girl is haunted by her dead best friend and sees her reflection in the mirror. This is a particular scary scene and would help to emphasise the them of horror on the poster.

My drawing shows an image of an over the shoulder picture showing the reflection. This could be difficult to create without seeing the camera or photographer within the shot as well as being difficult to edit on Photoshop.

My first draft includes key features of a film poster including the film’s release date, the film title, ratings from film magazines, a tagline (“Friends forever?”), a production company name, a list of actors starring in the film, as well as a colour scheme of black white and red.

To improve on this draft, I think I should change the scene idea on the front due to the difficulty of continuity. I will also make my release date more detailed, including the month of the film’s release.

DRAFT 2My second hand drawn draft uses the idea from a prop of best friend necklaces. My drawing shows the necklaces together with blood dripping down them. This represents the blood within the film and translates the horror theme well. I was also able to incorporate the film title within the prop and image of the necklaces.

I used the colour scheme of black, white and red, using red for the text and tagline. I altered my design from the first draft by using a numerical release date as well as including a selling point; “From the makers of Insidious”. This would encourage people to go and see the film as well as signify the type of film that it will be.

To improve I think this draft is too bare and needs to be filled more, this could be due to the white background. A black background would perhaps be more suitable to the horror genre and dark, scary them of the film and promotional package.

DRAFT 3This is my first Adobe Photoshop draft that uses the necklace design. I used a black background in order to avoid the bare blank space issue of the previous draft.

In this draft, I experimented with using quotes from film magazines to use as a selling point for the film. I believe this draft does not sufficiently promote the film due to the necklace design. I feel it does not tell the audience enough about the film and does not display features of a horror genre.

To improve on this draft, I should experiment with pictures of one of the actresses that will feature in the film.

DRAFT 4My fourth poster draft uses an image of the actress playing my “horror” character. This works better than the previous drafts as it shows the audience what they will see in the film and creates more of a horror theme for the poster.

The image works well due to the combination of the close up shot and the make up of fake blood and mascara running as well as the colour editing on Photoshop.

The red, black and white colour scheme works well as the white text stands out on the black background, while the red text combined with black creates a dark, spooky feel.

This draft contains more features of a stereotypical film poster due to the use of cast and directors list.

To improve on this draft I could include images of production logos I created (http://erinmcginty.wordpress.com/research-and-planning-production-logos/) as this is often a typical feature found in most magazines. This would make the poster look more professional and realistic.

DRAFT 5For my fifth poster draft I decided to decrease the size of the image as well as darkening the colours on Photoshop.

I also changed the film title text and used the rubber tool on Photoshop to create a cracked/ripped effect. This works well with the effect I also used on the film tagline. I used a text creator that allowed the text to look like blood. This links in with a scene in our trailer in which the first actress finds these words written in blood on her bedroom mirror. This creates continuity between the trailer and poster as well as adding to the horror theme.

I included images of the production logos I made as well as a website for the film in order to make my poster look more realistic.

DRAFT 6In my final draft I experimented by making the image black and white rather than colour. This created more of a contrast between the light and dark colours and also suits the horror them of the poster and film.