Hello, If you’re looking for a fresh approach to brand plans for 2010, then how about considering the power of branded comedy? Not only is brand-use of comedy cost-effective, it can deliver what consumers actually want in this time of recession.  As Marketing magazine reported this summer: “Research indicates that consumers are hungry for brands to lift them out of the gloom, rather than remind them of the situation”.  Furthermore comedy is cost-effective because - unlike music, sport or film - it isn’t heavily brand-saturated.   Comedy delivers stand-out opportunities at low entry level costs, to enable brand cut through at any budget level. Savvy brands have already tapped into this and over the past five years we’ve delivered a wide variety of comedy-led campaigns across the mix for leading brands including; O2, John Lewis Partnership, Diageo, Britvic, Masterfoods and NIVEA. From bespoke comedy tours, celebrity events, on-pack promotions, profile sponsorships, branded comedy content production and comedians for corporate events, we have tangible and proven experience in how comedy works across the marketing mix.  As the UK’s sole specialists in branded comedy, with over 15 years’ in-house expertise of the marketing and entertainment industries, we are able to translate any marketing brief into the right comedy-based marcomms solution. For further info on how comedy can deliver for your brand activity please drop us a line for a free consultation.  Also, here’s a top-line summary of some of the comedy sponsorships we are representing for 2010.  Dec 2009: The British Comedy Awards, reaching 5m people, mass market across

ITV1&2 January – August 2010:  The National Student Comedy Awards, reaching thousands of

UK students, delivering over £1m of PR value, plus The Sun as media partner February 2010: The Leicester Comedy Festival, the UK’s largest comedy festival,

selling over 60,000 tickets, with a £2m PR value of reach February – August 2010: ‘Spank’ – the UK’s raciest and most energetic live comedy

night, UK-wide – attracting sharp witted, cash spending, innovative 18 – 30 year olds! June: Bespoke World Cup Football Events. Galvanise the English football spirit – great

for challenger brands wanting to piggy back World Cup football fever June – December 2010: Loaded Magazine’s Laftas Comedy Awards, celebrity event

delivering over £600k of PR value, targeted to mass market men aged 18 - 30 August 2010 – July 2011: Celebrity comedian Jimmy Carr’s UK 11-month comedy

tour, reaching over 300,000 people aged 20 – 40, in theatres across UK & Ireland August 2010: The Edinburgh Festival Fringe Comedy Awards: the UK’s most famous

live comedy awards will be celebrating its 30th anniversary year in 2010, with special events added featuring its now famous alumni who include Stephen Fry, Hugh Laurie, Frank Skinner, Al Murray and Jenny Éclair

August 2010:  The Edinburgh Festival Fringe: various events, venues and shows at the world’s biggest and most famous arts festival

Various dates:  Celebrity comedy tours across the year, including Michael McIntyre, Alan Carr, Al Murray, plus a host of other famous comedy names

Various dates:  Grass roots comedy events across the UK Best regards,Sparkle Productions – Bringing Branded Comedy to Life PS for examples of our work and some Client feedback, please take a peek at our web-site! 

A: 36b Notting Hill Gate, London, W11 3HX T: 0207 792 9222 E: caroline@sparkle-productions.com W: www.sparkle-productions.com

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