Where you are in relation to things

CONTEXT

Within-list context

Visiting family home can flood you with memories

Location context

Page context

Perceptual Context

Expect a deer, shoot a deer.

Don’t shoot! I’m not a deer!

ENCODING SPECIFICITY PRINCIPLE

Don’t study here

To perform here

Study here. Perform here.

Study here. Perform here.

A bias for happy

Study when cold. Remember when cold.

Study when on meds.Remember when on meds.

Study in many contexts

Have more dress rehearsals

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