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Kevin Gepford, Studio Director at Comedy Central & TV Land, shares how the network put a system in place for effectively managing, tracking and distributing digital assets. For the audio version of this presentation, visit http://www.extensis.com/media/webcasts/comedy-central-uses-portfolio-server-to-create-a-culture-of-self-service-for-image-demands/
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Comedy Central & TV Land Case Study
Kevin Gepford
Comedy Central - The Funny Member of the FamilyComedy Central
& TV Land
Case Study
Brand Creative Group
35 members
On-and-off air channel creative:
• Print ads
• Billboards/Subway
• Web advertising
Comedy Central & TV Land
Case Study
Off-Air Studio
• Creative Services department• Problem solvers• Strategic thinking
Comedy Central & TV Land
Case Study
Comedy Central vs TV Land
Comedy Central and TV Land are sister channels — 1 floor apart in the same building
(Spike channel is our brother, also in the same building)
TV Land needed to distribute to the outside world:
• Curated assets
• Slide shows
• Style Guides
Comedy Central & TV Land
Case Study
Lets Get OrganizedComedy Central & TV Land
Case Study
4 Points of Pain: Life Before DAM• Accessing offline archived projects was time consuming
• Constant requests for logos
• No system for tracking and distributing graphics for digital content
• Constant interruptions for image requests
Comedy Central & TV Land
Case Study
Goals & ChallengesComedy Central & TV Land
Case Study • Provide immediate gratification• Create a culture of self-service• We figured 80% - 90% of all requests could be automated
Secret Agenda• Stop constant disruptions and annoying requests
The Solution: DAM
• User friendly• Easy to learn• Budget friendly• Controlled in-house
Comedy Central & TV Land
Case Study
Implementation (a left-brain thing)Created AssetsOrganized AssetsFound the MoneyInstalled Portfolio ServerUploaded AssetsCustomized NetPublishSpread the Word
Comedy Central & TV Land
Case Study
Implementation Challenges
• Empowering Project Managers• Encouraging Self-Service• Promoting a Better Way of Working
Comedy Central & TV Land
Case Study
Comedy Central: Consistent with BrandComedy Central
& TV Land
Case Study
TV Land: Consistent with BrandComedy Central
& TV Land
Case Study
WorkflowComedy Central & TV Land
Case Study
WorkflowComedy Central & TV Land
Case Study
WorkflowComedy Central & TV Land
Case Study
Results and Successes
• Self service• Instant gratification• Fewer interruptions and annoyances• Collaboration
Comedy Central & TV Land
Case Study
Next Steps
• Move to the Cloud• Integration with Comedy Central internal workflow site• External Sharing
Comedy Central & TV Land
Case Study
To hear the Webcast of this presentation,
visit:http://www.extensis.com/media/webcasts/comedy-
central-uses-portfolio-server-to-create-a-culture-of-self-service-for-image-demands/
Comedy Central & TV Land
Case Study
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