Chris Johnson Digital Radio Prototypes Presentation

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WHAT WILL YOU BROADCAST?

WHO WILL MAKE IT?

HOW WILL IT BE MADE?

HOW WILL IT BE SUSTAINED?

Digital Proto-types

Digital Radio Proto-Types – Session Paper for 2007 CBAA Conference. © 2007 Chris Johnson. Developed for consideration of member stations of the Community Broadcasting Association of Australia.


(A) Expectations for digital radio - government & community perspective

(B) Digital radio developments as we prepare for transmission

(C) Ways to use existing online tools to road-test digital radio

(D) Overcoming challenges: create simultaneous analogue and digital broadcasts

(E) Creating Digital Prototypes

Aim of session is to explore:


Digital radio ideally should not directly 'copy' analogue broadcasts

‘Supplementary’ or ‘complimentary’, not ‘replacement’ technology

Straight simulcast is a wasted opportunity

A motivator for existing analogue program makers

Let’s forge new territories in the digital terrain

(A) Government Perspective


Online Media services have converged media platforms

Community chooses innovation over high quality A.V.

An opportunity to engage new types of program makers and artists

Case Study: http://www.outloud.tv/about/

Pioneer the digital terrain in partnership with the community

Community Perspective

http://www.outloud.tv/about/




What it looks like now,

http://www.pure-digital.com/images/jpg/Products600/VL-60905.jpg

? How will commercial radio use text streaming

? How would you use text streaming

(B) Digital radio developments


What it will look like in 24 months

http://www.everyvillage-me.us/Maine%27s%20Peace%20Jukebox/MusicFrameSet.htm

? How will commercial radio use image streaming

? How would you use image streaming

The Timing is advantageous

Community radio is best positioned to use the digital platform in engaging ways

(B) Digital radio developments



How do we get prepared?

How do we see what works?

How can we learn how to make digital radio?

http://www.evtv1.com/player.aspx?itemnum=7101

Wax On / Wax Off


Create multiple outcomes with your digital prototypes:

1st bird = paint our online fence, making it more attractive to the online viewer

2nd bird = enhance your stations assessment and record keeping resources

3rd bird = whilst performing these tasks, we will be learning how to do digital radio karate

Digital radio is more closely aligned with existing online media platforms than analogue radio

Online Tools To Trial Digital Radio


Combine what you already broadcast…

….with want you want to broadcast in the digital radio age

http://www.spacialaudio.com/products/sambroadcaster/shots.html#top

Wax On Wax Off




Karate you want to learn Your Online Fence Enhancement to Current Station resources

Online radio scheduling software to do the lot!


Your Net Station is now up & Running!

Wax On Wax Off






Creating a different program stream to your analogue simulcast

Audio Recording/Upload Software

http://www.nch.com.au/vrs/screenshots.html

Program Self assessment – presenters can access logs of their shows

Wax On Wax Off



Cont….Creating a different program stream to your analogue simulcast

Online flash audio player

http://www.edgeradio.org.au/player/musicplayer.php?player=sponsor

Program ‘highlights’ packages uploaded to website to showcase programming

Wax On Wax Off







Ways to use text streaming functions

Activate presenters to log music playlists online

http://www.kexp.org/playlist/playlist.asp

Or Simply post text to a forum thread

http://www.edgeradio.org.au/hub/viewtopic.php?t=660&postdays=0&postorder=asc&start=90

Electronic log forms for lodging to apra, or program content analysis

Wax On Wax Off













Ways to add visual streaming Online audio/visual streamer


Activate Presenters to Embed Photos into your website

http://www.flickr.com/photos/71037844@N00/show/

Presenters can start to collect visual support for your content

Wax On Wax Off








Stations will be expected to facilitate dynamic digital content

Stations will be challenged to empower radio makers

Need to create transferable content

It’s just bits and ‘stuff’

Why not digitise your resources in preparation for digital broadcasting?

(D) The resource challenge


Smart use of content and record keeping

Cross-platform Info management has multiple outcomes and benefits

Combine information that you want manage effectively…

…with what your audience wants to consume

Convergence is the key, not a buzz word


Digitize resources whilst improving operations and transparency

Benefit the station now by digitising content

You will be rewarded

Justifying the transition to your managers/board


Challenge A: Improving Record keeping for our CD Catalogue

Challenge B: Increasing access for volunteers to our music catalogue

Challenge C: Decreasing labour involved in assessing and cataloguing music to our digital library

Challenge D: Improving accuracy of information filed onto our music catalogue

Challenge E: Increasing radio announcer knowledge of music on catalogue

Challenge F: Demonstrating our music knowledge to our audience through online resources

Case Study: Edge Digital Music Catalogue


1. CD stocklisting database with online display capacity

http://www.collectorz.com/images/music/screenshots/mainflatlist.png

Digital output = http://www.edgeradio.org.au/musicstock/allmusic7.html

Outcomes…

Better record keeping for releases (Challenge A)

Increased volunteer access to music catalogue (Challenge B)

Solution = 2 new digital resources Challenge A:Improving Record keeping for our CD Catalogue

Challenge B:Increasing access for volunteers to our music catalogue

Challenge C:Decreasing labour involved in assessing and cataloguing music to our digital library



Challenge F:Demonstrating our music knowledge to our audience through online resources

http://www.collectorz.com/images/music/screenshots/mainflatlist.png

http://www.edgeradio.org.au/musicstock/allmusic7.html


2. Online music review forms http://www.edgeradio.org.au/Reviews/review-form.php

Digital Output = http://www.edgeradio.org.au/Reviews/reviews.php

Outcomes…

Outsourcing music database entry work to publicists and the ‘trusted’ public (Challenge C)

Improving accuracy of our database (Challenge D)

New music page (Challenge F) http://www.edgeradio.org.au/musicstock/newmusic.html

More accurate info announced on-air (Challenge E)

Solution = 2 new digital resourcesChallenge A:Improving Record keeping for our CD Catalogue

Challenge B:Increasing access for volunteers to our music catalogue

Challenge C:Decreasing labour involved in assessing and cataloguing music to our digital library



Challenge F:Demonstrating our music knowledge to our audience through online resources


Album art collected through stock database can be displayed on digital radio image display

Music Notes can be displayed as scrolling text on digital radio LCD displays

It can start online, and move out from there!

All this data is transferable to digital radio devices


Find you feet by Trialing prototypes together

Pilot streaming facilities

Contribute content to a shared resource = share the load

Trial practical ways between like minded people

Generate digital content to enhance analogue content

(E) Creating Digital Prototypes


Contact: [email protected]

Digital Proto-types…

….Start Talking Now

Entertainment & Humor

Chris Johnson Digital Radio Prototypes Presentation