Celebrity Tap Projecthttp://www.youtube.com/watch?v=PTUhYSYXk1c

1.This ad appeals to: physiological needs (Unicef will provide water to a child in need), safety needs (water will be safe & clean, esteem or status needs (win an ultimate, deluxe, platinum celebrity tap pack…limited edition), self-actualization needs (when you take water, give water)

2.To persuade the audience, the ad provides several different celebrity images (printed bottles, clip of Rihanna getting “her tap water”), the chance to win water that has been obtained from celebrities, and the ability to help children in need.

3.This ad definitely appeals to the accumulated fan base of each celebrity. Not limited to a single genre, the ad is able to attract a wide range of viewers.

4.What stood out to me was the quotes “It’s just like your water, only famous.” & “Everything is better famous.” What also stood out were the words “Celebrity Tap” shown at the beginning and the end of the video to reiterate the name of the water.

5. I chose this ad because I like the idea of celebrities using their names & images to bring awareness to serious causes, especially causes that recognize the need to support quality, essential needs to those who do not have the means to obtain it. Yes I would donate. https://www.celebritytap.org/