6
AUDIENCE RESEACH Analysis of Results

Audience - Analysis of Survey Results

Embed Size (px)

Citation preview

Page 1: Audience - Analysis of Survey Results

AUDIENCE RESEACHAnalysis of Results

Page 2: Audience - Analysis of Survey Results

What gender are you?

This question is used in most surveys and it mainly asked to determined the amount of females and males who took the survey. For my short film I wanted 10 of each to give the survey mixed opinions.

What old are you?

I know that different age groups will have different opinions in short films and some age groups might not even watch short films. This survey has been taken mostly by 16-20 year olds and this could be due to me publicizing my survey on Facebook and my friends are around that age. The rest of the survey was taken by around 21+ and ages 15 below. This also demonstrates that the age group of people who were most interested in Short Films are 16-20 years old.

Page 3: Audience - Analysis of Survey Results

What is your occupation?

The majority of this question was answered by students and part time working students (9 entries), this question I can tell that time is a major aspect in students life, a short film is short and simple and easy to watch, and with this they can gain the same if not more enjoyment from a featured film. However the difference is a short is quick compared to a featured film, those will less time would be more active in watching short films. Whereas unemployed people (3 entries) have more time so they are able to watch more featured films then shorts, this could be the same for part time workers. Full time workers also have less time such as students/part-time students so time is vital for them.

How many films do you watch a week?

This question meant both short films and featured films, I felt that I wanted to know how many films are actually watched roughly per week so I could illustrate the amount of films watched per week. It clearly shows that people watch featured/short films as a majority of their entertainment.

Page 4: Audience - Analysis of Survey Results

What is your favourite genre?

Documentary seems to be one of the most favourite genre, from this I know that I will the majority people prefer watching a documentary from the list of genre I created. From this I take that I should create a short film with the genre of Documentary, I already had thought about doing a documentary and this survey has now lead me to believe my choice was right.

Have you seen a short film before?

A simple question which holds a lot of important. How many people have seen a short film before? The majority (14 entries) have in fact watched short films so this demonstrates that shorts aren't unknown and a lot of people watch them. However advertisement will need to impact more than just current short film watchers but also potential viewers.

Page 5: Audience - Analysis of Survey Results

How long is a short film in your eyes?

Short Films vary in length and I really wanted to know what is the idea short film. From the survey I have found out that the ideal length for the short from what my survey tells me is that 4-6 minutes. Perfect in length, not too much not too little.

What would you like to receive from watching a short film?

The main reasons for watching short films are for gaining a message from the short film, something they can take from it. I will have to focus on creating a theme/message for my short film which my audience can take from. So far my initial idea will be something to do with family.

Page 6: Audience - Analysis of Survey Results

What is your favourite aspect of a film?

This question is sort of the same as the previous question however more in depth and varies compared to different viewers. The most common aspect was storyline/narrative, message received from viewing the short and cinematography. These will be the three main aspects which I will use for my short film as that’s what everyone looks for in short.

Where would you look for a short film?

The last question I asked on my survey was one of the most important about getting my short film viewed. Where do you look for a short film? From this question I found that YouTube and Vimeo were the platform where most people find/watch short films and I will keep this information in mind when I am finished with my short and want people to view it.