23

Achieving a successful digital switchover

Embed Size (px)

Citation preview

Achieving  a  Successful  DSO  Nick  Markham,  Inview  Chairman

DRIVING NIGERIAN DSO Confiden'al  

Introduction

Technical  Exper.se  

•  Technology  backbone  to  8m  Freeview  homes  

•  CA  provider  to  c30%  WW  pay  TV  homes  

•  Call  centre  technology  provider  for  UK  DSO  

Opera.onal  Exper.se  •  Development  &  opera'on  of:                

o  Freeview  UK    o  Top  Up  TV    

•  Ran  UK  DSO  call  centre  

•  DSO  advisor  in  Indonesia,              Myanmar  &  Vietnam  

•  DSO  consumer  proposi'ons  for    S.Africa,  Philippines  &  Indonesia  

Fast  Track  Nigeria  DSO  “Win  Win  Win”  for  

consumers,  broadcasters  &  Government  

 •  High  quality  free  digital  TV  

via  low  cost  STB  •  $1  bn+  pa  benefit  to  TV  

industry  •  c.$200m  pa  NBC  income  

plus  early  spectrum  release  

DRIVING NIGERIAN DSO Confiden'al  

Achieving a Successful DSO

1.   Consumer  proposi.on  to  drive  DSO  

2. Making  it  happen  

DRIVING NIGERIAN DSO Confiden'al  

Starts With The Consumer

•  The  success  of  Nigeria  DSO  and  hence  the  Digital  Access  Fee  (DAF)  is  dependent  on  consumers  willingness  to  spend  c.$40  on  a  STB  

Compelling  line-­‐up  of  FTA  channels  

Supplemented  by  high  quality  pay  TV  content  

Easy  to  understand  proposi'on    encapsulated  by  a  heavily  marketed  brand  name  ‘Freeview’  

Low  cost,  widely  available    ‘Lego  Box’  

Low  cost  STB  •   1st  class  EPG  /  UI  •   Linear  pay  TV      •   Adver'sing  •   News    service  •  Audience  measurement  

With  USB  memory  s'ck    •  PVR  Ready  •  Pay  push  VOD    •  Interac've  Services    •  Enhanced  adver'sing  

With  Wifi  /  3G  dongle  •  Full  OTT  connected  end  to    

end  system  •  Video  on  Demand  •  App  environment  e.g.  twider  

DRIVING NIGERIAN DSO Confiden'al  

Low cost, Lego Box Concept •  Inview’s  technology  works  with  all  approved  manufacturers  across  DTT  and  DTH  •  Box  upgradeability  future  proofs  the  Nigerian  DSO  plaNorm  

DRIVING NIGERIAN DSO Confiden'al  

Great Choice of FTA Channels, via a Simple EPG

•  Free  to  air  entertainment,  factual,  movies,  music,  kids  and  ideally  sports  channels  

DRIVING NIGERIAN DSO Confiden'al  

Value Added Services Including News & Public Service Info •  Delivered  UK  Teletext  service  (18m  weekly  viewers  for  news,  sport,  weather  &  Government  informa'on)  •  Major  transac'onal  plaform  (sold  20%  of  all  holidays  in  UK)  

DRIVING NIGERIAN DSO Confiden'al  

Value Added Services Including News & Public Service Info

DRIVING NIGERIAN DSO Confiden'al  

Value Added Services Including News & Public Service Info

DRIVING NIGERIAN DSO Confiden'al  

PVR Functionality

•  Lego  Box  becomes  a  Personal  Video  Recorder  (PVR)  via  $10  USB  memory  s'ck    •  Viewers  can  record,  pause  and  rewind  live  TV  

User  Par..on    Pause  /  Rewind  live  TV,  buffered  to  external  memory    Instant  record  or  record  from  the  guide,  includes  series  link    Library  of  recorded  content  organised  by  date  or  genre    Karaoke  library  of  user  selected  tracks  and  promoted  'tles  

Hidden  Par..on    Push  VOD,  instant  access  to  selected  'tles  for  chosen  genres  or  packages    Catch-­‐Up  TV  for  selected  'tles,  based  on  viewer  preferences  or  business  rules    Use  overnight  capacity  to  broadcast  key  content  for  recording  

DRIVING NIGERIAN DSO Confiden'al  

Enabling Viewers to Get Premium Pay TV If Desired

•  Neflix  style  push  VOD  service  à  massive  distribu'on  channel  straight  to  the  home  •  $250m+  pa  increase  in  Nollywood  income  

Set of Broadcasting Applications

DRIVING NIGERIAN DSO Confiden'al  

DRIVING NIGERIAN DSO Confiden'al  

Connectivity

•  Lego  Box  becomes  connectable  via  3G  or  Wi-­‐Fi  dongle  (less  than  $5)  •  3rd  party  app  development  environment  (fosters  a  whole  programmer  eco  system)  •  The  Lego  Box  is  not  just  a  set  top  box  à  it’s  a  whole  home  entertainment  system  

DRIVING NIGERIAN DSO Confiden'al  

Achieving a Successful DSO

1.  Consumer  proposi'on  to  drive  DSO  

2.  Making  it  happen  

DRIVING NIGERIAN DSO Confiden'al  

Making it Happen

Compelling  line-­‐up  of  FTA  channels  

Supplemented  by  high  quality  pay  TV  content  

Easy  to  understand  proposi'on    encapsulated  by  a  heavily  marketed  brand  name  ‘Freeview’  

Low  cost,  widely  available    ‘Lego  Box’  

DRIVING NIGERIAN DSO Confiden'al  

CHANNEL LINE-UP – EXPRESSIONS OF INTEREST CLOSE 15 MAY

INTERNATIONAL   NIGERIAN  Comedy  Chanel  

Soap,  Reality  and  Sitcom  channel  Entertainment  and  Music  channel  Children's  educa'onal  channel  Sports  news  and  content  channel  

News  channel  

•  6  local  channels  •  6  regional  channels  •  20  na'onal  channels,  including  interna'onal  brands  •  Plus  radio  •  Poten'al  to  upgrade  to  pay  TV  

0.04%

0.13%

0.48%

0.30%

0.05%

0.12% 0.15% 0.15%

0.29%

0.11% 0.13%

0.19% 0.20%

Lat. Am.: 5 – 14x Africa: 3 - 12x

0.55%

0.23%

Asia: 1.2 – 7x 0.38%

TV advertising market as % of GDP (PPP), 2012 est.

•  Implementa'on  of  audience  measurement  should  enable  adver'sing  market  to  grow  by  $4-­‐600m  to  become  a  comparable  size  to  other  African  ad  markets  

E. Europe: 2.5 – 5X

Mature markets:

4.5 – 8x

Source: IMF, Zenith, PWC, Mediaator analysis. Nigeria GDP based on recent rebasing

Nigerian Advertising Market – Audience Measurement

DRIVING NIGERIAN DSO Confiden'al  

STB Manufacture and Distribution

•  9  licensed  STB  manufacturers  /  distributors  

•  1m  STBs  ordered  for  Jos  launch  and  stage  1  roll-­‐out  

•  Work  has  commenced  with  distributors  and  retailers  

•  Customer  call  centre  contracted  and  being  set-­‐up  

•  Plaform  technology  being  built  

•  All  ready  for  Q3  Jos  launch  

DRIVING NIGERIAN DSO Confiden'al  

Marketing

•  TV  air'me  will  make  Freeview  the  biggest  launch  in  Nigeria  

DRIVING NIGERIAN DSO Confiden'al  

Freeview  launches  in  Jos  

           Analogue  Switch  Off  

Roll-­‐out  to  phase  2  regions  

Na'onwide  launch  of  Freesat  

Na'onal  coverage  for  Freeview  &  Freesat  

DSO Programme

Q3,  2015  

Q4,  2015  

Q1,  2016  

Q4,  2016  

DRIVING NIGERIAN DSO Confiden'al  

Consumers:  •  High  quality  FTA  TV  •  Low  cost  STB  •  Advanced  FTA  plaform  

TV  Industry:  •  Growing  adver'sing  

market  •  Boost  to  Nollywood  •  Thriving  produc'on  

industry  •  20m  plaform  for  

developer  community  to  author  to  

Government  •  Funding  to  achieve  ASO  •  Government  informa'on  system  •  Thriving  digital  economy  •  Fast  track  to  digital  dividend    

WIN, WIN, WIN FOR CONSUMERS, TV INDUSTRY & GOVERNMENT

Largest  FTA  plaform  in  the  World  with  leading  edge  technology  

Thank  You