TABLETS: THE TIME HAS COMEJIM KRUGERBUICK DIGITAL AND SOCIAL MANAGER2.23.12

Buick 2 GM Confidential – 2

TABLET GROWTH

• 2010 – 1ST tablet arrives• 2012 – 1 in 5 adults owns a tablet• Tablet owners doubled in 1 holiday

shopping period (mid-December-January ‘12)• Q4 - 6 Million Kindle Fires Sold

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BUICK’S TABLET SITE

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A NEW GENERATION OF BUYERS

Tablet users:• Tech savvy, early adopters• Curious and connected• Embrace innovation and adventure

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“I would expect an iPad and PC to work the same, it’s more of a wish though.”

“The quality of information and the quantity of information seems to go down from desktop to iPad.”

“…the iPad is just another laptop as far as I’m concerned.”

IPAD RESEARCH

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REACHING YOUR TARGET AUDIENCE

Culinary Discovery Human AchievementCultured & Connected

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CREATING ENGAGING EXPERIENCES

Interaction Rate = 231% over benchmark!

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CREATING VALUE

• Launch of the NCAA platform included integration with the March Madness on Demand App

• Buick partnered with the NCAA as part of our Human Achievement pillar to bring live tournament games to mobile and iPad devices for the first time ever

Results:• 212K unique users, 292K streams, and 258K sessions• YTD total downloads exceeded 2 million downloads,

an increase of 234% from last year• Average time spent streaming = 44 minutes and 17

seconds, an indication that consumers were engaged with the application for entire games

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BUICK HUMAN HIGHLIGHT REEL

•Custom mobile site – viewable, sharable, portable video content•HTML5 tablet-friendly site

m.ncaa.com/buick

www.ncaa.com/buick

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MOMENT OF TRUTH•Honest, unbiased and unfiltered content aggregated from expert reviews, owners, Buick and fans• 75% agree that their opinion of Buick has changed in a positive manner • 78% agree that they would tell others to take a look at Buick

www.momentoftruth.com

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BUICK FUEL EFFICIENCY GAMES

• A first for Buick, three interactive games were designed and created to educate and inform users about the fuel-saving benefits of Buick’s eAssist Technology

• 8500 downloads in first 3 weeks• Users can find eAssist Games via Buick's desktop, tablet, and mobile sites, App stores,

and Facebook

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BUICK DIGITAL PROPERTIES

Buick Desktop Site

Buick Tablet Site

Buick Mobile Site

THANK YOU