Seminar

Code: ECS-654

On

Search Engine Optimization

Bachelor of Technology

In

Computer Science & Engineering

By

Shubham Rastogi, 6th Semester

1231110020

Department of Computer Science & Engineering

DEWAN V.S. INSTITUTE OF ENGINEERING & TECHNOLOGY,

MEERUT

Approved By A.I.C.T.E., New Delhi

Affiliated to Uttar Pradesh Technical University, Lucknow

INDEX

1. Introduction…………………………..…………………………..1

2. Search Engine…………………………..………………………...2

3. Popular Search Engine…………………..………………………3

4. How does a Search Engine Works?..............................................4

5. Search Engine Rank……………………….…………………….5

6. Ways of Optimization……………………….…………………...6

7. SEO Techniques……………………………….…………………7

7.1 White Hat SEO…………………………..…………………7

7.2 Black Hat SEO or Spamdexing………….………………..8

8. SEO Building Blocks…………………………….………………9

9. SEO- not recommended…………………………..……………12

10. Conclusion…………….……………………………..………….13