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Engineering Your Business for Success Presented by Micah Salazar Senior Sales Manager Head Rush Technologies

Engineering Your Business for Success

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Engineering Your Business for Success

Presented by Micah Salazar

Senior Sales Manager

Head Rush Technologies

Overview

• Future of Industry

• Mitigating Risks – Physical

• Solutions

Future of our Industry

• The future of our industry is TECHNOLOGY

• As competition begins to increase, parks will need to differentiate themselves by adding new elements.

• Parks will need to make throughput

a priority.

• Capitalize on repeat visitors.

• Offer new and innovative

elements that offer personal challenges.

Learn from previous case studies to maximize ROI

TestimonialsAs the Senior Technical and Science Consultant for [the resort], I was to determine if it was possible to increase throughput, decrease maintenance, and improve safety on their current zip line.

Part of the evaluation included extensive testing of the existing technology to develop a base line and then try various other potential solutions. zipSTOP in combination with Skyline’s Jet Trolley performed the best. Speed increased at the end of the Zipline by approximately 20% but by using the zipSTOP, deceleration forces were determined to be around 0.75 g’s. regardless of rider mass or velocity variation due to other factors. This is far lower than current technologies – gentler stop for the rider with predictable stopping distances. The addition of springs was used in the event a rider exceeds the limitation of 136kg and a resultant final velocity exceeding zipSTOP’s capabilities as well as a means to prevent injury should the zipSTOP fail.

With over 10,000 riders during the months of July and August there have been no failures of the zipSTOP nor any indication of wear. This applies to the Skyline Jet Trolley as well. Throughput was increased by over 300%, and maintenance other than replacement of components like rope (which is expected and predicted) to activate the zipSTOP. The system has had no issues and performs extremely well. zipSTOP manual covers a wide range of topics surrounding the zipSTOP it installation, maintenance and setup. In my opinion it is one of the most comprehensive manuals covering this type of technology I have had the pleasure to use.

I wish all amusement ride companies would put this kind of effort into developing technology of this quality.

Best Regards,

Montgomery Childs

President , Integem Technologies Inc.

Testimonials

Dear Head Rush,

Captain Zipline Aerial Adventure Park in Salida, Colorado is very pleased with our 5 TRUBLUE Descenders. In our small canyon location, the TRUBLUEs made it possible to increase the number of challenge bridges by eliminating the zip lines used to descend from our aerial trekking courses. Your devices helped us enhance our guest’s experiences and really augmented our operations with several visitors calling out the TRUBLUE experience as their favorite. Good job, great equipment!

-Monty Holmes, “Captain Zipline”

Testimonials

• Anyone wanting to spice up their adventure park or ropes course should install a Quickjump. We added two of these devices and we couldn't be more satisfied. Customer service is without equal. Kendra and the entire Headrushteam will get the job done, and done well. From the Quickjump , to the True Blue auto belay, these are the best devices on the market today. Period. If I had to sum up all my thoughts and opinions about these devices…….

• Headrush- the best there is-period.

• Scott Brown (St Augustine)

Testimonials

• At Royal Gorge Zipline Tours, we have been able to add a new level of excitement to our Extreme Course using the TRUBLUE belay device from Head Rush Technologies. Our customer experience culminates as they land on a 70' tower. Using a TRUBLUE device allows us to increase customer throughput by decreasing the time it takes to lower participants. We appreciate the ease of maintenance with almost no downtime. The outstanding technical support from Head Rush Technologies has also been a plus. Customer feedback from Trip Adviser has moved our tour from the #2 most popular activity to #1 in the region since we started using TRUBLUE. I highly recommend this technology as a way to develop return customers as well. Nothing like the rush of stepping off a 70' platform!

• Bruce Brown

• Director of Zipline Operations and Training

• Royal Gorge Zipline Tours

• Castle Rock Zipline Tours

How Long Have You Been In Business?

Learn how to add value to an existing or new build park

• New competition between parks

• The following results are from Ziplinerider.com

(a website that lists zip line locations).

Rapid Industry Growth

State Number of ziplines in 2010 Number of ziplines in 2015 Percent increase

CO 5 20 75%

WI 3 18 83%

CA 6 21 71%

TX 6 11 45%

HI 9 15 40%

FL 1 16 94%

NC 7 22 68%

NY 3 11 73%

Number of listings on ziplinerider.com(Sampling)

Industry growth. Going Mainstream.

Liability/Safety

• Everyone needs to look honestly at safety

ROI is drastically diminished if you have an

accident.

Design and Installation Considerations

• You MUST include an Emergency Arrest Device

• You must include some form of rider orientation constraint.

• Body Parts must remain out of reach of the impact area.

• The default condition in a high-speed zip line requiring a staff member to actively engage the brake system can be very risky.

Operational Mistakes

• Failure to perform inter-rider inspections on high-speed zip lines

• Failure to perform periodic equipment/hardware/ line inspections

Rider Experience

• Braking force is augmented because of variables other than the zip line brake.

• Friction loss

• Cable deflection

• Negative line angle (gravity)

• High customer wait times and

diminished customer experiences

can greatly reduce your returns.

ROI/Profitability Mistakes

• Not enough line angle

• Too short of platform for the job = rider recovery = slow throughput

• More information available in Head Rush Tech white paper

“9 Mistakes You’re Making With Your Zip Line”

Head Rush Tech products to increase safety and profitability

• Trolley and catch mechanism.

• Increased performance.

• Lower wear on the trolley and zip cable.

• Easy to use.

• High Throughput.

Pulley and Gorilla Rope.

• Designed for safety and performance

• High speed precision pulley

• Recessed sheave

• Gorilla Rope

• 6mm

• Rated to 20kn (4,496lbs)

• 2.4kg per 100m (1.5lbs per 100ft)

• Hydrophobic core

• Poly-nylon jacket to protect against abrasion.

Arboreal

• Instantly add a new element

• Add value to existing elements.

Flightline

• Latest free fall/trust fall

• Safety, performance

• Free fall psychology

“The body prepares for the typical responses to fear, to run, fight or hide. However, the response is not one of flight, fight or freeze, it would seem that at some point an extreme sport participant recognises fear but is able to move through fear and gain a transformational experience. It is not even the presumed desire for the adrenalin rush but more the ability to keep the effects of adrenalin from destroying a moment of autonomy in which the individual is able to experience a new sense of self which transcends fear.” -Brymer and Schweitzer Journal of Health Psychology April 2013

Success Factors

• Creative Elements:

• Leap of Faith Descent

• Climbing and Rappelling

• High Throughput

• Versatility

QUICKjump

• 40' QuickJump equipped with a Rip Cord.

• 65' Steep Angle Descent

Adventure Towers

• Unique Attractions;

• 20' TRUBLUE Freefall Descent.

• 40' Standard QuickJUMPfree fall station

Audience Poll…

• What other kinds of elements have you added to leverage your existing infrastructure?

Leverage existing structures

Incorporate new elements to keep your park fresh and exciting.

• Add free fall/trust fall elements

• Beginner/Intermediate/Advanced

• Steep angle zip line

• Auto belays to quickly descend

• Tree climbing elements such as Arboreal

• Rock climbing

• More details in Head Rush Technology white paper

“You Have the Platform Already… Now Use it to Increase Your Thrills and Drive More Revenue”

What makes a zip line fun?

High Speed Zip Line Braking

• Dual stage braking with zipSTOP and zipSTOP IR

• Arrival speed of 100kph (62mph)!

• Rider weight up to 136kg (300lbs)!

Questions?

Micah Salazar

Senior Sales Manager

Head Rush Technologies

[email protected]