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CONSIDERATIONS TO FIND
CREATIVE DESIGNS & SOLUTIONS
Antoni Elias Fusté
2015 January
CONSIDERATIONS TO FIND
CREATIVE DESIGNS &
SOLUTIONS
CONSIDERATIONS TO FIND
CREATIVE DESIGNS & SOLUTIONS
Antoni Elias Fusté
2015 January
CONCEPTUALIZATION
- What about environment ?
- Knowledge of the situation
- …
ENVIRONMENT: Space, Time,
Temporary circumstances, ...SYSTEM (Problem)
- What is the problem?
- How is defined?
- What are the results I hope
- …
ANALYSIS- What limits are there?
- Are there alternatives?
- Advantages and disadvantages of
each alternative.
- Learn more
- Analysis particularized
- …
• Inquire
• Search and Obtain
Information
DECISION
Which alternative we choose, What is the solution
- Design
- Test and Evaluation- How we implement the solution
- Goodness of the solution adopted
PLANNING
THE PERCEPTION
• How I see the
situation
• What are my
sensors and their
limitations ?
• How does my
experience in the
subject
CRITICAL
THINKING
CREATIVE
TECHNIQUES
- Logical Thinking
- Lateral Thinking
- other
INNOVATION
- What is?
- How it works
2
ENGINEERING METHOD to PROBLEM SOLVING & DESIGN
CONSIDERATIONS TO FIND
CREATIVE DESIGNS & SOLUTIONS
Antoni Elias Fusté
2015 JanuaryCONSIDERATIONS TO FIND
CREATIVE DESIGNS & SOLUTIONS
Antoni Elias Fusté
2015 January
DATA INFORMATION KNOWLEDGE
• Data: Representative sample of an element
of reality (fact, name, event ...)
• Information: Dataset properly treated
(processed), with a meaning.
• Knowledge (Cognizance): A set of
information assimilated with competition.Ability to make correct decisions. Identification of cause-
effect relationships. Ability to forecast. ...
3
CONSIDERATIONS TO FIND
CREATIVE DESIGNS & SOLUTIONS
Antoni Elias Fusté
2015 JanuaryCONSIDERATIONS TO FIND
CREATIVE DESIGNS & SOLUTIONS
Antoni Elias Fusté
2015 January
The treatment of
the data provides
information, and
information
assimilated with
competence and
stored on an organic support (say brain)
is transformed into knowledge
4
CONSIDERATIONS TO FIND
CREATIVE DESIGNS & SOLUTIONS
Antoni Elias Fusté
2015 January
DATA INFORMATIONTREATMENT
(PROCESSING)
INFORMATION
KNOWLEDGE
5
CONSIDERATIONS TO FIND
CREATIVE DESIGNS & SOLUTIONS
Antoni Elias Fusté
2015 January6
Let's focus now in
the process of
seeking and
obtaining
information to
solve our problem
or get
knowledge
CONSIDERATIONS TO FIND
CREATIVE DESIGNS & SOLUTIONS
Antoni Elias Fusté
2015 January
DATAData is a
collection of
facts, such as
values or
measurements.
It can be
numbers,
words,
measurements,
observations or
even just
descriptions of
things.
Qualitative data is a
descriptive observation (it
describes something)
- He is black
- He is powerful
- He is elegant
Quantitative
data,
is numerical
observation
(numbers).
Continuousdegrees
time
Discrete
degrees
time8
7
CONSIDERATIONS TO FIND
CREATIVE DESIGNS & SOLUTIONS
Antoni Elias Fusté
2015 January
DATA INFORMATIONTREATMENT
(PROCESSING)
8
CONSIDERATIONS TO FIND
CREATIVE DESIGNS & SOLUTIONS
Antoni Elias Fusté
2015 January
The process data can be:
• Big Data Analitycs
• Map and reduce
• Clustering, classification
• To find data structure
• To find correlations
• To obtain statistical
parameters (mean,
standard deviation,
moments, percentiles, etc.)
• …
From the same data, different processes
generate different information !!
9
CONSIDERATIONS TO FIND
CREATIVE DESIGNS & SOLUTIONS
Antoni Elias Fusté
2015 January10
DATA
INFORMATION 1
PROCESSOR 1
PROCESSOR 2
INFORMATION 2
PROCESSOR n
INFORMATION n
CONSIDERATIONS TO FIND
CREATIVE DESIGNS & SOLUTIONS
Antoni Elias Fusté
2015 January11
DATA
PROCESSOR A
PROCESSOR B
Consider this example
crystal table trypod
glass with drinking straw
CONSIDERATIONS TO FIND
CREATIVE DESIGNS & SOLUTIONS
Antoni Elias Fusté
2015 January
to show now as we transform
information into knowledge, answer
the next slide question
12
CONSIDERATIONS TO FIND
CREATIVE DESIGNS & SOLUTIONS
Antoni Elias Fusté
2015 January
?
how did you see the glass,
from below or from above ?
13
glass with drinking straw bottom view
or
glass with drinking straw top view
CONSIDERATIONS TO FIND
CREATIVE DESIGNS & SOLUTIONS
Antoni Elias Fusté
2015 January
Surely you saw the glass from above,
since it is the most common way in
which we always see a glass.
But you will recognize that the vision of
the glass with drinking straw from
below was also possible
14
CONSIDERATIONS TO FIND
CREATIVE DESIGNS & SOLUTIONS
Antoni Elias Fusté
2015 January
?
the same goes us with the
crystal table tripod
15
crystal table tripod bottom view
or
crystal table tripod top view
CONSIDERATIONS TO FIND
CREATIVE DESIGNS & SOLUTIONS
Antoni Elias Fusté
2015 January
This is the great drama:
When we transform information into knowledge,
we despise, or neglect, a lot of information, in the
previous examples above 50%
16
CONSIDERATIONS TO FIND
CREATIVE DESIGNS & SOLUTIONS
Antoni Elias Fusté
2015 January17
Can you
see the
circles
which are
in this
image ?
CONSIDERATIONS TO FIND
CREATIVE DESIGNS & SOLUTIONS
Antoni Elias Fusté
2015 January18
I show
you one,
now you
can see
11 plus
CONSIDERATIONS TO FIND
CREATIVE DESIGNS & SOLUTIONS
Antoni Elias Fusté
2015 January
When in the creative process of designing or problem
solving, we don't found a satisfactory or original solution,
we must go back and re-inspect the information trying to
discover what we don't perceive at first sight.
Sometimes this process can lead us to even question the
process of obtaining information and we must try to
access to the raw data, the only original source that
allows us the metric of events.
17
CONSIDERATIONS TO FIND
CREATIVE DESIGNS & SOLUTIONS
Antoni Elias Fusté
2015 January
THIS IS TRUE
THIS IS TRUE THIS IS TRUE
CONSIDERATIONS TO FIND
CREATIVE DESIGNS & SOLUTIONS
Antoni Elias Fusté
2015 January
INFORMATION
Information must be:
- Opportune
- Reliable
- Accurate
- Precise
- Integer
- Consistent
- and Economic
21
CONSIDERATIONS TO FIND
CREATIVE DESIGNS & SOLUTIONS
Antoni Elias Fusté
2015 January
SUMMARY AND CONCLUSION:
• The same data with different treatments provide different
information, all may be true.
• In the process of transforming information into knowledge, is
almost always that we neglect or lose a lot of information.
• Then, when we are seeking a CREATIVE solution, an excellent
solution, we must deeply study the information trying to assimilate
it completely, without loss.
• Sometimes, in order to build a CREATIVE solution or design, you
should have to find other information, even with the same data,
by processing the same data it in another way to get the
information you need.
18
CONSIDERATIONS TO FIND
CREATIVE DESIGNS & SOLUTIONS
Antoni Elias Fusté
2015 January
Thank you very much for your attention!!!!
Antoni Elias Fusté
Creativity Teacher in
BarcelonaTech-UPC