YUMMY NUMMIES

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  1. 1. YUMMY NUMMIES
  2. 2. NATURAL & ORGANIC CANDIES FOR YOUR SWEET TOOTH
  3. 3. BUSINESS BACKGROUND Natural & Organic Candies Confectionery Eco-friendly Health Conscious Location Headquarter Kuala Lumpur, Malaysia YUMMY NUMMIES
  4. 4. MARKET SIZE Potential Customers
  5. 5. Revenues TOP 5 GLOBAL CONFECTIONERY COMPANIES Confectionary Company Net Sales 2011 Number of Employees Factories Worldwide 1 Kraft Foods Co. (Illinois USA) $19.96 billion 98,000 1,683 2 Mars Inc. (Virginia USA) $16.20 billion 65,000 1,353 3 Nestl SA (Vevey, Switzerland) $12.80 billion 283,000 4,563 4 Ferrero Group (Piedmont, Italy) $9.61 billion 21,600 18 5 Hershey Foods Corp (Pennsylvania, USA) $6.11 billion 14,400 N/A
  6. 6. Industry Trends
  7. 7. TARGETED CUSTOMERS CUSTOMER BACKGROUND
  8. 8. POTENTIAL COMPETITORS
  9. 9. MARKETING STRATEGY
  10. 10. PRODUCTS HARD CANDIES MILKY CANDIES SOFT & CHEWY CANDIES
  11. 11. NATURAL & ORGANIC CANDIES Suitable for sweet tooth of all ages WHY YUMMY NUMMIES:- Natural & Organic No artificial flavoring No coloring No additives No preservatives Contains vitamins Supply energy Suitable for diabetes
  12. 12. SERVICES HOME DELIVERY EVENTS CANDY TRUCKS CUSTOM MADE SCULPTURE
  13. 13. SALES STRATEGIES Online Store Kiosk stand in shopping malls
  14. 14. SALES STRATEGIES Distribute candies to smaller and larger retail companies
  15. 15. SALES STRATEGIES Membership PromotionMonthly Subscription Box
  16. 16. Prices Range: RM8 RM 10 Available in 3 sizes Small, Medium & Large
  17. 17. ADVERTISING PRODUCT YOUTUBE COMMERCIAL SOCIAL NETWORK PAGE
  18. 18. Management Strategies
  19. 19. LEGAL OWNERSHIP PARTNERSHIP (first 2 years) Advantages: Easy to establish. The ability to raise funds increase, more partners able to contribute more funds and borrowing capacity are greater. Benefits complimentary skills of more people. Wider pool of knowledge, skills and contacts. Cost-effective as partner specializes in certain aspects of their business. Provide moral support and more creative brainstorming.
  20. 20. LEGAL OWNERSHIP CORPORATION 3rd year onwards Limited liabilities Can be transferred from one person to another, therefore granting corporations an indefinite life. Easy to raise funds, raise money, owners of corporations can sell shares to new owners.
  21. 21. ORGANIZATIONAL STRUCTURE Functional structure HEADQUARTERS PRODUCTION DEPT. Yincy Tan FINANCIAL DEPT. Hazel Crisostomo MARKETING DEPT. Alia Nisa STAFF HUMAN RESOURCES DEPT Syasya Janathan STAFF STAFF STAFF
  22. 22. FINANCIAL PLANNING
  23. 23. Starting Point How much to start ? Setup Costs RM 90,000 Production Costs RM 450,000 Overhead Costs RM 500,000 ________ Rm1,040,000 Contingency (10%) RM 120,000 Final Amount RM 1,160,000
  24. 24. CAPITAL INVESTMENT RM 1,200,000 4-main shareholders (RM-300k each)
  25. 25. SALE FORECAST Yearly Sales by Product DESCRIPTION YEAR 1 YEAR 2 YEAR 3 soft candies 250k 500k 800k hard candies 100k 200k 600k milky candies 300k 600k 700k gummy bears 75k 150k 500k candy sculptures 50k 600k 800k TOTAL SALES PER YEAR RM 775,000 RM 2,050,000 RM 3,400,000
  26. 26. 250 500 800 100 200 600 300 600 700 75 150 500 50 600 800 0 200 400 600 800 1000 2012 2013 2014 Interactive Chart Soft Candies Hard Candies Milky Candies Gummy Bears Candy Sculpture