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GCSE MediaGCSE MediaKey Concept: AUDIENCEKey Concept: AUDIENCE(Music Promo examples)(Music Promo examples)
Mr. BurrowesMr. BurrowesWho can guess my nationality?Who can guess my nationality?Nationality is Nationality is oneone audience factor; add this audience factor; add this to your list on the handout!to your list on the handout!
Our Individual Background
Matters How you respond as an audience member
will be influenced by your background How do you think my background impacts
on my liking or disliking these animated clips…
Add ‘age’ to your list of audience features – we will shortly split this in two
Stereotypes are useful for wide, mass appeal and recognition, but can damage a text’s appeal to those stereotyped
The ‘Four Quadrant’ Strategy
Especially with big-budget productions like The Simpsons, studio producers have to attempt to create wide appeal. Can you guess how they break down the audience into four fundamental sections? HINT: these are two pairs of opposites
Fill in the gaps in your handout with youth, older and male, female
Note: we will look further at age & gender in future lessons
Main and minor audiences
We’ll look again at the ‘mash-up’ video which uses 1980s heavy metal music videos and 1980s video games
Consider how we’d describe the main audience for this, but also if it might have appeal beyond this…
If my age and personal tastes make me part of the core or primary audience, the humour and viral style of this video might help it appeal to a younger secondary audience too
Add these to your list of audience terms!
In this lesson we will…In this lesson we will…
1)1) Start learning how to analyse a media Start learning how to analyse a media text’s likely target audience(s)text’s likely target audience(s)
2)2) Learn some terms to help with thisLearn some terms to help with this
3)3) Consider a range of examples, Consider a range of examples, individually and in groups (using ‘music individually and in groups (using ‘music promo’ texts)promo’ texts)
Please feel free to ask questions at any Please feel free to ask questions at any stage of the lesson!stage of the lesson!
You should make notes on the handoutsYou should make notes on the handouts
Is This Part of the GCSE? Yes: You will have three production tasks
for Unit 2: Understanding the Media For some of these you don’t have to
produce the full text, just plan out the idea For every production you must show
evidence of researching how such texts work
As part of this, you will learn a range of terminology for the main ‘Key Concepts’: Media Language: Forms and
Conventions Institutions Audience Representation
We will focus on Audience today, but may mention some of the others
Main and minor audiences: Genre
How do ‘rom-com’ (romantic comedy) films demonstrate this technique of including features which can widen the audience beyond the ‘primary’ target audience? (HINT: use gender stereotypes!)
Add ‘genre (fans)’ to your list You could also note the term ‘hybrid’, which is
when two+ genres are combined in one media text, a common technique for widening audience appeal
Shaun of the Dead, for example, was a ‘zom-rom-com’, adding horror (zombies) into the mix!
Breaking Down the AudienceSo far we have noted
these ways to break down an audience: age (youth, older), gender (male, female), nationality, primary v secondary, genre (fans)
What other elements can we consider?
Why might this film appeal to school children?
Add ‘identification’ to your list
Breaking Down the Audience Ignoring genre, why
might The Switch appeal to men or women?
And why shouldn’t you be familiar with Shaun of the Dead?
Add ‘sex appeal’, stars and age ratings to your list
Analysing Audience from CD Covers Your next challenge is to see if you can
pick out details from CD covers which suggest a certain audience
You will try this individually, then discuss your findings in pairs (making changes or additions if you wish to) before presenting your findings to the class
You can use a print-off to draw arrows and list your points – and a blog post to get a sharper look at the images (there is also an example of how you might do this)
Consolidation: Sum Up What You’ve Learned Today
Either as homework or (if there is time) in the lesson, write up one paragraph summing up how you view media audiences differently, using some of the terminology and examples from the lesson.
NEXT STEPS: We will look closer at some examples, terminology, and begin to learn ‘media language’ for describing the details of a media text…