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Presentation on how libraries can use social media in their work, delivered at the International Young Librarians Academy, Latvia, August 2012.
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Your Library 2.0
Young Librarians AcademyAugust 2012
Web 2.0
• Services• Content created by users• User participation• Social media, blogs
Library 2.0
• User-centered• Multi-media experience• Socially rich (IM, wikis, blogs)• Communally innovative
Your Tools
• Facebook (pages, events)• Twitter (#hashtags)• YouTube• Blogs (others’ and your own)• Local social networks– www.odnoklassniki.ru– www.vk.com
• Social networks about reading and libraries– www.goodreads.com– www.librarything.com
• …
Choose Your Tools
• Your goal?• Your target audience?• Your message?• The right tool(s) and activities–Where is your target audience?–What is interesting and attractive
to them?–What do you want them to think, know
and feel?
Who Uses It?
Data source: www.socialbakers.com
Measure Your Success
• www.hootsuite.comsocial media tools and stats
• www.bit.lycount your clicks
• Facebook Insights for PagesFacebook’s built-in statistics tool
A Social Library
• Seattle Public Library, USA (www.facebook.com/SeattlePublicLibrary)– Cares about target audience– Sets goals– Fun!
Online Advocacy
• Iasi Country Library, Romania– Iasi Country Library Deserves a Home
advocacy campaign using social media– Goal: finding a proper home for the library– Inspiration: Matt Harding
(www.wherethehellismatt.com)– Tools used:
• Blogs (biblioteciiesene.wordpress.com)• Facebook• Flickr• YouTube
Want More Inspiration?
• The Librarian in Blackwww.librarianinblack.net/librarianinblack/
• The Shifted Librarianwww.theshiftedlibrarian.com
• Letters to a Young Librarianletterstoayounglibrarian.blogspot.com
• #libchatevery Wednesday on Twitter
Thank You!
• Silvina FurnadzhievaPortal SpecialistGlob@l Libraries – Bulgaria
• www.facebook.com/silvina.furnadzhieva• www.twitter.com/silvina_g• www.glbulgaria.bg• [email protected]