- 1. WordPress Made Easy Hands on WordPress training forRegular
People!Knowledge For Success2011
2. Learning Objectives Lesson 1 - About WP Lesson 5 - Dashboard
& Lesson 8 - Links The WP Community Settings How to Link Hosted
or Self-hosted? How to Login Link Attributes WP for Business
Navigating WP-Admin Benefits of Links Why Blog Content PanelsLesson
9 - Advanced Post Search Engines Lesson 2 - Anatomy of WP Settings
Panels Options Lesson 6 - Content Excerpt Pages & Nav Bar Posts
Pages Trackbacks/Pingbacks Categories & Tags Quick Edit
Discussion Comments Toolbar Featured Image Permalinks Publish
MenuLesson 10 - Resources RSS Posts Basic HTML Lesson 3 - WP Themes
{MORE} Nesting Twenty-Ten Framework Lesson 7 - Media Codex &
Forum Free Themes Premium Themes Media Library WordPress.tv Lesson
4 - Extending WP Images Reference Text Books Widgets, Pluginsin
Video Audio Breaks at 10:30 & 2:00; Lunch at 12:00 2011Hill-Top
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Rights Reserved~ | [email protected] | 817-922-90772 3. What
is WordPress? FREE Open Source Software Out of the Box CMS Easy to
update Good Looking We love to challenge ourselves and simplify
tasks in ways that Customizable are positive for the overall
Expandable WordPress user experience. Every version of WordPress
FUN! should be easier and more enjoyable to use than the last.
2011Hill-Top Strategic Solutions, LLC d/b/a Strategic Online
Solutions ~All Rights Reserved~ | [email protected] |
817-922-9077 3 4. About WordPress First released in 2003 Open
source ContentManagement System (CMS) Uses a web interface to
editcontent Matt Mullenweg Downloaded >32.5 million Born Jan.
11, 1984times in Houston, TX 22 out of every 100 new active In 2007
he turned downdomains in the US are running$200 million for
hisWordPress. company Automattic http://ma.tt 2011Hill-Top
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Rights Reserved~ | [email protected] | 817-922-9077 4 5.
Lesson 1 About WordPress The WordPressCommunity Hosted Vs.
Self-hostedsites Benefits of WordPress Search Engines Why Blog
2011Hill-Top Strategic Solutions, LLC d/b/a Strategic Online
Solutions ~All Rights Reserved~ | [email protected] |
817-922-9077 5 6. WordPress CommunityDFW WP MeetupWordCamp
2011Hill-Top Strategic Solutions, LLC d/b/a Strategic Online
Solutions ~All Rights Reserved~ | [email protected] |
817-922-9077 6 7. Trailer & Trailer ParksYour Website/URL
www.MyVeryOwnTrailer.com 2011Hill-Top Strategic Solutions, LLC
d/b/a Strategic Online Solutions ~All Rights Reserved~ |
[email protected] | 817-922-9077 7 8. Trailer & Trailer
ParksA.K.A. = Your Website Hosting Company 2011Hill-Top Strategic
Solutions, LLC d/b/a Strategic Online Solutions ~All Rights
Reserved~ | [email protected] | 817-922-9077 8 9. Before You
InstallSample email tohosing company:Im interested in running
theopen-source WordPressblogging software and I waswondering if my
accountsupported the following: PHP version 5.2.4 or greater MySQL
version 5.0 or greater The mod_rewrite Apache moduleFor the Latest
requirements: http://wordpress.org/about/requirements/ 2011Hill-Top
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Rights Reserved~ | [email protected] | 817-922-9077 9 10.
Domain Registrar Go Daddyis great forpurchasing URLsNot myfavorite
forWordPressHosting 2011Hill-Top Strategic Solutions, LLC d/b/a
Strategic Online Solutions ~All Rights Reserved~ |
[email protected] | 817-922-9077 10 11. Hosted Vs.
Self-Hosted 2011Hill-Top Strategic Solutions, LLC d/b/a Strategic
Online Solutions ~All Rights Reserved~ | [email protected] |
817-922-9077 11 12. WP.com Vs. WP.org Hosted:Self-hosted: Its free
and easier to setup Also free (+ hosting) but moredifficult to set
up About 100 themes to choose from Ability to choose from
1,000scustom themes and plugins Everything is taken care of: setup,
upgrades, spam, Youre responsible for backups backups, security,
etc.and upgrades Your posts are backed up Complete control to
change code automaticallyif youre technically minded You get extra
traffic from blogs You can run advertisements of the day and tags
Ultimate creativity You cant upload pluginsYouTube:
http://www.youtube.com/watch?v=AOgVVCj2Xgw 2011Hill-Top Strategic
Solutions, LLC d/b/a Strategic Online Solutions ~All Rights
Reserved~ | [email protected] | 817-922-9077 12 13. XHTML +
CSS + PHP + MySQL =WordPressHTML, or Hypertext Markup Language, is
the standard language withwhich all web pages are built. It is the
predecessor to XHTML, eXtensibleHyper Text Markup Language, but
HTML is often still used to describeeither one.Frequently used in
conjunction with CSS, or Cascading Style Sheets, aprogramming
language for specifying how a web page is presented.PHP is a
recursive acronym for PHP: Hypertext Preprocessor. It is a popular
server-side scripting language designed specifically forintegration
with HTML, and is used (often in conjunction with MySQL)in Content
Management Systems and other web applications. WordPress is written
using PHP and requires it for operation. 2011Hill-Top Strategic
Solutions, LLC d/b/a Strategic Online Solutions ~All Rights
Reserved~ | [email protected] | 817-922-9077 13 14. WordPress
for Business SEO comes pre- CONTENT easy tooptimized for
searchupdate content; lowengines learning curvePRICE
extremelyaffordable EXTENSIONS SUPPORT forums,themes, plugins
&developers, classes.widgetsEmpowerment! 2011Hill-Top Strategic
Solutions, LLC d/b/a Strategic Online Solutions ~All Rights
Reserved~ | [email protected] | 817-922-9077 14 15. Googles
PageRankPageRank reflects our view of theimportance of web pages by
consideringAlgorithmmore than 500 million variables andPageRank is
a probability distribution used to represent the likelihood that a2
billion terms. Pages that we believe person randomly clicking on
links willare important pages receive a higher arrive at any
particular page.PageRank and are more likely to appearat the top of
the search results. How PageRank WorksPageRank also considers
theimportance of each page that casts avote, as votes from some
pages areconsidered to have greater value, thusgiving the linked
page greater value. Wehave always taken a pragmatic approachto help
improve search quality andcreate useful products, and ourtechnology
uses the collectiveintelligence of the web to determine apages
importance. 2011Hill-Top Strategic Solutions, LLC d/b/a Strategic
Online Solutions ~All Rights Reserved~ | [email protected] |
817-922-907715 16. Get More Links!Get More Relevant Links!
2011Hill-Top Strategic Solutions, LLC d/b/a Strategic Online
Solutions ~All Rights Reserved~ | [email protected] |
817-922-9077 16 17. How is RelevancyDetermined?Content/KeywDomain
ageord RelevancyLink Popularity Current Traffic Levels Content
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Solutions ~All Rights Reserved~ | [email protected] |
817-922-9077 17 18. Blind & Hungry SpidersCrawl, index, and
understand your content 2011Hill-Top Strategic Solutions, LLC d/b/a
Strategic Online Solutions ~All Rights Reserved~ |
[email protected] | 817-922-9077 18 19. Why blog?KeywordsSERP
In your Page TextSearch In your Blog Posts Engine In your Links In
your Photo Descriptions Results In your Metadata Page 2011Hill-Top
Strategic Solutions, LLC d/b/a Strategic Online Solutions ~All
Rights Reserved~ | [email protected] | 817-922-907719 20.
2011Hill-Top Strategic Solutions, LLC d/b/a Strategic Online
Solutions ~All Rights Reserved~ | [email protected] |
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