Why you need google+

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  • 1. Why You Need Google+Michelle Post, Ph.D., CSMS+MichellePostPhD

2. Lessons to LearnGoogle+ StatisticsWhy Does It Matter?Google+ Personal vs. Google+ BusinessCreating a Personal Profile (About)Creating Circles of InfluenceShare Whats New . . .Best Times to Post on G+Building a Google+ StrategyResourcesReferencesAbout Dr. Post Michelle Post, Ph.D., CSMS 3. Google+ Statistics Michelle Post, Ph.D., CSMSThe numbers say . . .Currently the #2 social media site in the worldNumber of registered users: 1.15 BNumber of monthly active users: 540 MGender: 68% are Men and 32% Women70% of Businesses have a G+ pageGenerations monthly visits: Golden 15.4%, Baby Boomers 35%, Gen-X 23%, Gen-Y 28% & Gen-Z 29%Resources for Stats: 20 Stats and Social Media Today 4. Why Does G+ Matter? Michelle Post, Ph.D., CSMSYour Guide to Google+ . . . http://www.socialnomics.net/2014/04/21/your-guide- to-google-b2b-marketing/ 5. Google+ Personal vs. Google+ BusinessPost value adding contentPersonal engagementAdd relevant people and businessesSEO benefitsProfile shows up in searchesPersonalized searchingBuild relationships Michelle Post, Ph.D., CSMSIncreased brandingTie it to your company websiteFollow other usersBuild unique communitiesSEO benefitsIntegrations with other platformsBuild brand awareness 6. Creating a Personal Profile (About)Steps1.Create a Google Account - http://bit.ly/1daEcJG2.Join Google+3.Create a G+ Business Page - http://www.google.com/+/business/4.Create a Profile - About5.Create Circles6.Add People7.Write a Strategy8.Begin Posting9.Create Communities10.Engage Michelle Post, Ph.D., CSMSABOUTPeopleIn Your CirclesHave You in CirclesWorkOccupationSkillsEmploymentPlacesContact InformationApp with Google+ Sign-InStoryTaglineIntroductionBragging RightsEducationBasic InformationLinksGoogle+ URLYouTubeOther ProfilesContributor ToLinks 7. Creating Circles of InfluenceTypes of CirclesPersonalProfessionalIndustryCompetitorsResearchFriends / FamilyResourcesMastering Circles: The Key to Success on Google+Mastering Circles CommunityGoogle+ Circles: The Unanswered Questions, Answered!Using Google Plus Circles EffectivelyHow to Use Google+ Circles to Build Your Brand (or Blog) Michelle Post, Ph.D., CSMSCo-WorkersAlumniPassionsHashtagsLocal SpotsAnd so many more 8. Share Whats New . . .Video - YouTubeFormat Enriched ContentPhotosBlog PostsHashtagsPrivate / Public ContentCommunity PostsHangouts Michelle Post, Ph.D., CSMSResourcesThe Guide to Creating Shareable Content on Google+Google+ Features to Improve Marketing13 Google+ Tools to Improve Your Marketing 9. Best Times To Post on Google+ Michelle Post, Ph.D., CSMSTo see the full Infographic read: The Best Times To Post On Facebook, Twitter, Google+, LinkedIn And Pinterest 10. Building a Google+ Strategy Michelle Post, Ph.D., CSMSCreate a Google Account using a Business nameCreate a Personal ProfileCreate a Business PagePlan the content to post on your personal & business pageIdentify people, communities & target audienceAligning the Branding on both Personal & Business ProfilesTake a baseline measurement of your personal & business profilesPost content & ENGAGEMeasure & repeat 11. RESOURCES: EXPERTS, COMMUNITIES, INFOGRAPHICS, VIDEOS, CHEAT SHEETS/CHECKLISTS, & BLOGS/ARTICLES Michelle Post, Ph.D., CSMS 12. Additional Resources: G+ ExpertsGoogle+ Experts+Ronnie Bincer+Chris Brogan+Guy Kawasaki+Dave Kerpen+Stephan Hovnanian+Jesse Stay+Jesse Wojdylo Michelle Post, Ph.D., CSMS+C.C. Chapman+Ian Cleary+Heidi Cohen+Ric Dragon+Ann Handley+Nick Kellet+Neal Schaffer+Ann Smarty+Mark Traphagen 13. Additional Resources: G+ CommunitiesCommunitiesGoogle+ Pro Tips - https://plus.google.com/u/0/communities/105248841768188069608Google+ Simplified - https://plus.google.com/communities/107248771498928586959Google+ Helper - https://plus.google.com/communities/105619967999215909743Google+ Newbie - https://plus.google.com/communities/113121062079058075932Google+ For Small Business - https://plus.google.com/communities/100733314294792518208The G+ Resource - https://plus.google.com/communities/114333689953043107221Google+ Help - https://plus.google.com/communities/115758385206378551362G+ Updates - https://plus.google.com/communities/117826457344247074938The Google+ Resource - https://plus.google.com/communities/114333689953043107221 Michelle Post, Ph.D., CSMS 14. Additional Resources: G+ InfographicsInfographics64 Google Plus Tips and Branding Strategies - http://blog.tweetsmarter.com/google-plus/64-google-plus-tips-and-branding- strategies/The State of Google Plus [Infographic] - http://www.brandwatch.com/2014/02/the-state-of-google-infographic/The Ultimate Google Plus Posting Guide - http://bit.ly/1kiX6BaGoogle+ Posting Guide [Infographic] - http://gosocializeme.com/blog/how-to- post-on-google-infographic/How to Use Google+ for Business [Infographic] - http://socialmarketingwriting.com/how-to-use-google-for-business- infographic/Google+: Whats in it for business [Infographic] - http://www.slideshare.net/searchmojo/search-mojo- googleplusforbusinessinfographicWhy Your Business Should Be on Google+ [INFOGRAPHIC] - http://socialmediatoday.com/irfan-ahmad/1890056/google-plus-for- businesses-infographic Michelle Post, Ph.D., CSMS 15. Additional Resources: G+ VideosVideosLynda.com YouTube Channel - https://www.youtube.com/channel/UCikzJG7RbnNZhKLqqaXRM6AHow To Create a Google+ Account 2014 - https://www.youtube.com/watch?v=OZPlL4qFoms&list=PLVODYj2uxE84vnU4qJAOk9OG7K- KusTx6Introduction to Google+ - https://www.youtube.com/watch?annotation_id=annotation_1104704671&feature=iv&src_vid=N3pq3bLfuRY&v=3FSOhJCio-MGoogle+ tutorial: Creating a Google+ profile - https://www.youtube.com/watch?v=EIcMVgwBNr0How To Create a Google+ Circle - https://www.youtube.com/watch?v=_2AEymyw7UA&list=PLVODYj2uxE84vnU4qJAOk9OG7K- KusTx6Complete Guide to Google Plus Circles and Communities (updated) - https://www.youtube.com/watch?v=jUCu5e_fyegGoogle+ tutorial: Customizing a Google+ page - https://www.youtube.com/watch?v=nOigznvhSMAGoogle+ tutorial: Starting a conversation - https://www.youtube.com/watch?v=9flwJQMmbW4Google+ tutorial: Why use Google Pages on Google+ - https://www.youtube.com/watch?v=B- V5VEHRFQY Michelle Post, Ph.D., CSMS 16. Additional Resources: G+ Cheat Sheets & ChecklistsCheat Sheets & ChecklistsAndrea Vahl G+ Checklist http://www.andreavahl.com/social-media/google- checklist-infographic.phpGoogle+ Cheatsheet - http://www.bitrebels.com/social/google-tips-and- shortcuts-effectiveness/The Complete Google+ Cheatsheet - http://www.pinterest.com/pin/448600812855576693/7 Point Checklist to Dominate Your Personal Brand Using Google Plus - http://rebekahradice.com/dominate-your-personal-brand-using-google-plus/Google+ Dimensions Cheat Sheet - http://www.techwyse.com/blog/infographics/google-dimensions-cheat-sheet/Google+ Cheatsheet - http://visual.ly/google-cheat-sheet-05 Step Google Plus Checklist to Help You Create more Interaction - http://www.reviewzntips.com/google-plus-checklist/Checklist for Setting Up Your Google Plus Business Page - http://fitsmallbusiness.com/checklist-for-setting-up-your-google-plus-business- page/ Michelle Post, Ph.D., CSMS 17. Additional Resources: G+ Blog Posts & Articles Michelle Post, Ph.D., CSMSBlogs & ArticlesUnlock the Power of Google+: 13 Ways to Gain Engagement, Optimize Posts And Create Community - http://blog.bufferapp.com/advice-on-growing-a-google-page10 marketing experts you should follow on Google+ today - http://www.marketingdive.com/news/10-marketing-experts-you-should-follow-on- google-today/168576/Social Media Examiner Report: Spotlight on Google Plus - http://www.plusyourbusiness.com/social-media-examiner-report-spotlight-google- plus/8 Tips for Optimizing Your Google+ Page & Posts to Boost SEO - http://www.slideshare.net/HubSpot/8-tips-for-optimizing-your-google-page-posts- to-boost-seoUltimate guide to Google plus optimization for traffic and branding - http://www.probloggingtricks.com/2014/05/Google-plus-seo-optimization- tips.htmlSocial Media Examiner Google+ Posts - http://www.socialmediaexaminer.com/tag/google-plus/ 18. Additional Resources: G+ Blog Posts & ArticlesScheduling Google+ Posts, The Complete Guide - http://www.thesocialmediahat.com/article/scheduling-google-posts-complete- guide#Personal Profiles vs. Brand PagesTwelve Things You Should Do on Your Personal Google+ Account Right Now - https://blog.kissmetrics.com/personal-google-plus-account/Beyond Social: The Benefits To Google+ For Business - http://marketingland.com/beyond-social-benefits-google-business-73460Benefits of Using Just One Google Profile For Your Brand - http://www.weidert.com/whole_brain_marketing_blog/bid/205044/benefits-of- using-just-one-google-profile-for-your-brandGoogle+ Personal Profile and Business Page: The Ultimate Tag Team - http://www.drumbeatmarketing.net/seo-blog/google-personal-profile-business- page-ultimate-tag-team20+ Awesome Ways to Get More Followers for Your Google Plus Business Page - https://blog.kissmetrics.com/get-more-google-plus-followers/How to Score Targeted Followers on Google+ for Your Business - http://blog.sumall.com/journal/attract-targeted-followers-entire-google- presence.html Michelle Post, Ph.D., CSMS 19. ReferencesAhmad, I. (2014, February 13). Google+: Behind the Numbers [INFOGRAPHIC]. Retrieved from http://www.socialmediatoday.com/content/google-behind-numbers- infographicAnyasor, J. (2013, November 26). Top 20 Stats to Get You Active on Google Plus [Blog post]. Retrieved from http://upcity.com/blog/2013/11/top-20-stats-to-get-you-active-on- google-plus/Piombino, K. (2013, June 12). The Best and Worst Times to Post to Social Media [Infographic]. Retrieved from http://www.entrepreneur.com/article/226973Smith, H. (2014). Your Guide to Google+ : B2B Marketing [Infographic]. Retrieved from http: