Welcome

Newfoundland & Labrador Rocky Harbour

Why Social Media?

• What Works Today• Meet the Social Media Leaders• Build a Shareable Online Success Story • Live Site Review• Powerful (and Free!) Online Tools• Filling the Funnel• Closing the Sale• Provincial Opportunities

Today’s Menu

Why Social Media?Rob Swick

http://www.thefam

ilytravelfiles.com

Newfoundland & Labrador Rocky Harbour

Why Social Media?

His Funny Song on YouTube cost United Airlines $180M Dollars

Why Social Media?

Why Social Media?

Why Social Media?

Rodd Vacations, in less than a year has 855 Twitter followers

Why Social Media?

Why Social Media?

St. Andrews by-the-Sea

Why Social Media?

St. Andrews by-the-Sea

✓Strong use of video

✓Great audience feedback

Why Social Media?

Tidal Bore RaftingPark & Cottages

Why Social Media?

Tidal Bore RaftingPark & Cottages

✓Clear Call-to-Actions

✓Use of Social Media Channels including Blog

✓Good photography

“The most valuable is ‘probably Twitter’ where they have 1,400 followers. The #1 thing social media has done for us? ‘Brand awareness. Ignore at your peril.’ ”Jack Smith, Owner, Tidal Bore Rafting Park

“One year ago after I noticed the amount of time our young summer employees spend social networking. I was still focused on print and traditional media advertising when it was obvious the younger generation had switched mediums on me.”Jack Smith, Owner, Tidal Bore Rafting Park

Why Social Media?

Why Social Media?

Why Social Media?

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Meet the Social Media Leaders

Why Social Media?