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Who is Your Target Audience for Your Chosen Target Audience?

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First of all, the sub-genre for my product is a Psychological-Romantic Thriller due to the content and the plot of the film. This involves the character of Ella talking to her dead father about the way her Prince is treating her badly. It contains suspense and tension which are traditionally provided within a Thriller film because the opening sequence effectively ends on a cliff hanger by Ella saying ‘That’s why I came back, I came back to say goodbye for good.’ This leaves the audience on the edge as they are curious as to what will happen to Ella; Will she run away? Will she be taken by the Prince? Other than the fact that the film is revolved around a relationship, the film is considered to be a Psychological-Romantic thriller because it involves references to violence within a relationship causing harm. A key point of Thrillers that interests its target audience is the use of suspension and tension. This can be specifically seen with the blending of romantic and psychological thrillers which use frequent twists and turns in their plots in order to keep the audience on the edge of their seats.

Results of a Survey on Most appealing Sub-genre of Thriller Film to Watch

The most appealing sub-genres of thrillers to watch have often been surveyed across the world multiple times. This shows that people are most interested in watching thrillers by far with action or psychological films however are reasonably keen on watching thrillers about relationships as well as ones that give you a laugh. Nowadays, films need to heavily consider what audience they want to target because all of time and money goes into a film and for it not to do well at the Box Office is a huge setback; therefore filmmakers need to strongly choose a sub-genre and audience to get the biggest effect possible. By studying this survey I knew what film watchers were most interested in watching, so even just by labelling the film as their preferred genre results in an immediate response.

Thriller audiences expect to be engaged with the characters and the storyline. Both male and female watch thriller films. As there are several sub-genres to the thriller genre each brings in a different target audience. Thriller films are not gender specific although some sub-genres are more drawn to one particular genre. For example an audience for a romantic thriller is usually dominated by females because females are the gender which is more romantic natured. On the other hand, an action thriller naturally attracts a male audience because they are more interested in violence, vehicles and fights. This is only a stereotypically speaking.

The target age group for thriller films is 18-25. This is because this age group is drawn to intense storylines and graphic action which appears in thrillers. Those within this age group are considered to be young adults. Thrillers are not purposely drawn to anyone younger than 18 as the storylines are often too confusing for them to understand. Likewise, to be most effective thrillers often use offensive language, violence and sexual scenes which are otherwise unsuitable for the younger viewers. Thrillers also attract older viewers because they enjoy unravelling narratives throughout the film and working it out. Sub-genres are also age specific. For instance, psychological thrillers are mainly watched by people aged 25 and up due to the intellectual thinking required as part of the plot as well as the use of language, violence and sexual nature. My target audience is people aged between 18-25 as they are most interested in action and intense storylines which thrillers are most known for. I will target the females in this age group due to the film having elements of romance in which they are drawn to. My film is a hybrid as it is a psychological-romantic thriller.