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ABAXIS SOFTWARE White Hat & Black Hat SEO Varun Jain| Abaxis Software http://www.abaxsoft.com ABAXIS SOFTWARE

White hat vs black hat seo

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this presentation covers the basic overview about what is seo, different types of seo techniquesand some statistic, tipss and techniques of effective seo.

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Page 1: White hat vs black hat seo

ABAXIS SOFTWARE

White Hat & Black HatSEO

Varun Jain| Abaxis Software

http://www.abaxsoft.comABAXIS SOFTWARE

Page 2: White hat vs black hat seo

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ABAXIS SOFTWARE

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1. Definition of SEO

2. Current State of Search

3. Organic vs. Paid

4. How Search Works

5. SE Ranking Factors

6. Why It Matters

7. White Hat Vs Black Hat

8. Conclusion

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Definition1

The true definition of Search Engine Optimization (SEO) can be stated as a highly specialized process of building a successful website. We say successful because if a commercial website cannot be found in the major search engines, it is not successful, it just isn't doing it's job.

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The State of Search• Next to email, Search is the most popular online activity• Search engine results continue to get better every year• Today, Google knows about more than 1 trillion web

pages, and they find 2 billion new ones every day• Just as we rely on search engines, they need our help to

improve their relevance.• Good or bad…we are what Google says we are.

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Our Work & Play begin with

Search

2

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Organic Vs. Paid

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Pay Per Click (PPC)

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Local Results (Maps)

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Organic Results (SEO)

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Search Engines Facts:3

Internet users prefer organic listings (74% Google.com& 61,5%

Yahoo.com)

Internet users just trust Google, which means that being listed in

google’s 1st page becomes synonymous with quality of your brand.

Lack of such listings just means that you don’t worth being there.

As simple as that.

Search Engine Marketing

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How Search Engines Work1. Search engine bots/spiders are continuously crawling the web,

making note of new pages and content. They are not overly sophisticated, which is why html sites with properly built links/navigation often outrank more dynamic sites that use Flash and JavaScript links.

2. Specialized search spiders later return to web pages to gather this new information and it is eventually added to the search engine’s index. Again, these bots are basic…they can read text and links, but not much else.

3. When you conduct a search, the results are displayed almost magically, but a lot is happening behind the scenes. Results are pulled from the current Index, based on a complex algorithm.

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White Hat VS Black Hat SEO

4

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14

SEO Recipe

On Page FactorsPage TitleKeywords in ContentHeading Tags

Keyword ResearchHow do people search?Competition level2-4 word phrases

Link BuildingInternal ExternalAnchor Text

Improved RankingsBetter VisibilityIncreased TrafficMore Leads/Sales

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15

Page Rank Page Ranking

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1. Keyword Use in Title Tag

2. Overall Popularity of Site – “Trust” & “Authority”

3. Anchor Text of Inbound Link

4. Age of Site

5. Internal Link Structure

6. Keyword Use in Page Content

7. Outbound Links to Quality/Relevant Sites

8. Age of Page

9. Keyword Use in Heading Tags (H1, H2, H3)

10. Age of Link

Search Engine Ranking Factors5

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Why It Matters

SEO is important because it improves the odds of someone finding your company online.

Online visibility can help your credibilityand brand awareness.

Improved rankings don’t always translate to more traffic and sales.

Think like your customers, then verify how people search. SEO can put you in front of the people looking for your products & services.

Your online marketing efforts should be focused on an end result.

Make sure your website/landing page makes it easy for visitors to sign up, join, request information, buy, or whatever else you seek.

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Why It Matters

Both Clients

Free Traffic

Paid Traffic

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Benefits

Free traffic, you don’t pay per click

Modify the content with specific keywords to increase traffic.

Highest ROI than any other marketing medium

Modify the HTML code to make it Search Engine friendly

Organic listings are perceived by users to be non-biased

Helps in creating an online brand

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1. http://www.rankforsales.com/seo-definition.html

2. http://www.cartoonbank.com

3. http://www.openglobalmarketing.com

4. http://www.webmartllc.com/images/seo-white-black-

hat.png

5. http://www.seomoz.org

References

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Company : Abaxis Software

Website Url: http://www.abaxsoft.com

Email Add : [email protected]

Contact Number: +91-9541717488

Contact Details

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