Upload
varun-choudhary
View
421
Download
3
Embed Size (px)
DESCRIPTION
this presentation covers the basic overview about what is seo, different types of seo techniquesand some statistic, tipss and techniques of effective seo.
Citation preview
ABAXIS SOFTWARE
White Hat & Black HatSEO
Varun Jain| Abaxis Software
http://www.abaxsoft.comABAXIS SOFTWARE
ABAXIS SOFTWARE
ABAXIS SOFTWARE
ABAXIS SOFTWARE
1. Definition of SEO
2. Current State of Search
3. Organic vs. Paid
4. How Search Works
5. SE Ranking Factors
6. Why It Matters
7. White Hat Vs Black Hat
8. Conclusion
ABAXIS SOFTWARE
Definition1
The true definition of Search Engine Optimization (SEO) can be stated as a highly specialized process of building a successful website. We say successful because if a commercial website cannot be found in the major search engines, it is not successful, it just isn't doing it's job.
ABAXIS SOFTWARE
The State of Search• Next to email, Search is the most popular online activity• Search engine results continue to get better every year• Today, Google knows about more than 1 trillion web
pages, and they find 2 billion new ones every day• Just as we rely on search engines, they need our help to
improve their relevance.• Good or bad…we are what Google says we are.
ABAXIS SOFTWARE
Our Work & Play begin with
Search
2
ABAXIS SOFTWARE
Organic Vs. Paid
ABAXIS SOFTWARE
Pay Per Click (PPC)
ABAXIS SOFTWARE
Local Results (Maps)
ABAXIS SOFTWARE
Organic Results (SEO)
ABAXIS SOFTWARE
Search Engines Facts:3
Internet users prefer organic listings (74% Google.com& 61,5%
Yahoo.com)
Internet users just trust Google, which means that being listed in
google’s 1st page becomes synonymous with quality of your brand.
Lack of such listings just means that you don’t worth being there.
As simple as that.
Search Engine Marketing
ABAXIS SOFTWARE
How Search Engines Work1. Search engine bots/spiders are continuously crawling the web,
making note of new pages and content. They are not overly sophisticated, which is why html sites with properly built links/navigation often outrank more dynamic sites that use Flash and JavaScript links.
2. Specialized search spiders later return to web pages to gather this new information and it is eventually added to the search engine’s index. Again, these bots are basic…they can read text and links, but not much else.
3. When you conduct a search, the results are displayed almost magically, but a lot is happening behind the scenes. Results are pulled from the current Index, based on a complex algorithm.
ABAXIS SOFTWARE
White Hat VS Black Hat SEO
4
ABAXIS SOFTWARE
14
SEO Recipe
On Page FactorsPage TitleKeywords in ContentHeading Tags
Keyword ResearchHow do people search?Competition level2-4 word phrases
Link BuildingInternal ExternalAnchor Text
Improved RankingsBetter VisibilityIncreased TrafficMore Leads/Sales
ABAXIS SOFTWARE
15
Page Rank Page Ranking
ABAXIS SOFTWARE
16
ABAXIS SOFTWARE
1. Keyword Use in Title Tag
2. Overall Popularity of Site – “Trust” & “Authority”
3. Anchor Text of Inbound Link
4. Age of Site
5. Internal Link Structure
6. Keyword Use in Page Content
7. Outbound Links to Quality/Relevant Sites
8. Age of Page
9. Keyword Use in Heading Tags (H1, H2, H3)
10. Age of Link
Search Engine Ranking Factors5
ABAXIS SOFTWARE
Why It Matters
SEO is important because it improves the odds of someone finding your company online.
Online visibility can help your credibilityand brand awareness.
Improved rankings don’t always translate to more traffic and sales.
Think like your customers, then verify how people search. SEO can put you in front of the people looking for your products & services.
Your online marketing efforts should be focused on an end result.
Make sure your website/landing page makes it easy for visitors to sign up, join, request information, buy, or whatever else you seek.
ABAXIS SOFTWARE
Why It Matters
Both Clients
Free Traffic
Paid Traffic
ABAXIS SOFTWARE
Benefits
Free traffic, you don’t pay per click
Modify the content with specific keywords to increase traffic.
Highest ROI than any other marketing medium
Modify the HTML code to make it Search Engine friendly
Organic listings are perceived by users to be non-biased
Helps in creating an online brand
ABAXIS SOFTWARE
1. http://www.rankforsales.com/seo-definition.html
2. http://www.cartoonbank.com
3. http://www.openglobalmarketing.com
4. http://www.webmartllc.com/images/seo-white-black-
hat.png
5. http://www.seomoz.org
References
ABAXIS SOFTWARE
Company : Abaxis Software
Website Url: http://www.abaxsoft.com
Email Add : [email protected]
Contact Number: +91-9541717488
Contact Details
ABAXIS SOFTWARE