How The Steve Jobs Way Can Inspire Anyone To Think Differently And Win

by Peter Sander

RESPECT THROUGH VISION

RESPECT THROUGH DETAIL

RESPECT THROUGH ACCOMPLISHMENTS

RESPECT THROUGH BEING THE FACE OF THE PRODUCT

1. Customer 2. Vision 3. Culture 4. Product 5. Message 6. Brand

See the

customer

See the

experience

Be the

customer

Selecting the team

Organizing the team

Sharing the passion

Keeping the Focus

Create an exciting vision.

Find pirates.

Seek diversity of experience.

Look at the résumé; then look beyond the résumé.

Keep the organization simple.

Let people take intelligent risks.

Avoid siloed organizations and avoid siloed thinking.

Be the vision and be the product.

Don’t be afraid to expect too much.

Stay close to your team.

Always set an excellent example.

NO

CORPORATE

SPEAK

ALWAYS THE

SHOWMAN

… BUT

UNPRETENTIOUS NOT FOR LAUGHS

STEVE’S PRESENTATION DELIVERY METHODS

Although carefully rehearsed—his presentations were casual in nature.

The presentations were choreographed and rehearsed down to the finest details.

Images were few, but they were shown in full-room size

Clean, concise, and colorful.

Calm and confident.

Clear and articulate, using short sentences and simple words, very seldom “techie.”

Cadence and flow were almost ideal, with pauses and silence in the right places to allow the audience to digest his message or to build excitement.

Genuine and credible; it was pretty clear that he was saying what he thought, not what the audience wanted to hear.

The presentation, the accompanying visuals, and the message were crisp, visually simple, and easy to grasp.

Set the theme, told you what problems were being solved, set a road map for the solution, created memorable moments, and left the audience wanting more.

a few other notable trademarks of Job’s presentations.