Visual style plan

Emily Pinder

Booklet idea generation

Visual mood board

Visual mood board

Fonts

Colour schemes

• For my vegan leaflet, I want to have a cartoon style throughout the leaflet to make it appealing to any age. I also think it will make my leaflet look more inviting and look at a happier perspective of veganism rather than a horrible, graphic way.

• I have chosen a range of fonts, however, I want to use the softer, curly fonts as I feel they will fit with the theme and have a handwriting style, making the leaflet feel more personal to the audience.

• I want to have a pastel colour scheme as I feel it will help to make the booklet easier to read and fit in with the theme of my leaflet.