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Val ues of Mul tim oda lit y Image Layering Juxtaposition Perspective Unity From Non- Discursive Rhetoric: Image and Affect in Multimodal Composition by Joddy Murray

Values of Multimodality

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Values of

Multimodality

Image Layering Juxtaposition Perspective UnityFrom Non-Discursive Rhetoric: Image and Affect in Multimodal

Composition by Joddy Murray

Values of

Multimodality

Image

Emotional Content

Non-discursive meaning & Typography

Not mere illustration

Fully Articulate on its own

Values of

Multimodality

Layering

Adds complexity, texture, simultaneity Creates ambiguity important to meaning-making

Values of

Multimodality

Juxtaposition

Layout & PositionCompare/ContrastConnotations build meaningCreates a dialogue

Values of

Multimodality

Juxtaposition

Builds ArgumentsHighlights Rhetorical Appeals

Values of

Multimodality

Perspective

Point-of-viewEmphasizes ContextMultiple ViewsCredibility

Values of

Multimodality

UnityProvides FocusAids InterpretationProvides “So What” the of designUnifies other values