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Using Social Media to support research
PGCAP Building a Research Profile
June 2016
Stephanie (Charlie) FarleySocial Media Officer / Open Education Resources Advisor
Education Design and Engagement, LTWUniversity of Edinburgh
Adapted with permission from Nicola Osborne’s, Making an Impact through Social Media, 2014
What is Social Media?
Social Media are any website that allow you to contribute, to engage, and to connect with others and are “Web 2.0” tools. (O’Reilly, 2005)
Web 2.0 tools are web sites and apps that emphasise user generated content, usability, and interoperability.
Why use Social Media?
Social Media are go-to places for expertise and advice
Research Councils, Leading Academics and Researchers, are accessible.
Collaboration, employment, speaking, and other opportunities.
Screenshot of ‘Networking: Navigating Grad School and Beyond: Skills for Academic Success’ by Dr Lauren Hall-Lew. Lecturer in Sociolinguistics, Linguistics and English Language, School of Philosophy, Psychology, and Language Sciences, University of Edinburgh. Permission to use granted by author.
Raise your profile, engage, reach more participants
What tools should you use?Blogs – a semi-formal space to share and reflect on your field and research, to engage with an audience of your peers and a curious public.
Networking platforms (LinkedIn, Academia.edu) – good for connecting with known people in your field, keeping up to date with opportunities, finding collaborators and projects.
Twitter – a ‘microblogging’ space, is effective in sharing thoughts and great for conferences or groups with a #hashtag. Share links to papers, key research updates, watch for news and events in your field. Engage with others to build a network, find peer support, and advice.
Video or Audio (YouTube, Vimeo, SoundCloud, Vine) – communicate difficult concepts quickly. Share an event or demonstration with a global audience.
Instagram, Flickr, etc. – Research is about people, ideas, events, collaboration, equipment - images bring your ideas, achievements, and discoveries, to life in a more tangible way.
Dragan Gasevic’s home page, http://www.sfu.ca/~dgasevic/index.htm. Shown with permission of author.
Where to start?
Set out your goals. Why do you want to use these tools? What do you want to achieve?
How are peers in your field using social media – how might you be able to learn from them?
What story do you want to tell? This might help determine what content or tools you use, and how you use them.
What content and skills do you already have? Slides? Videos? Audio? Photographs? What social media tools will be suitable for your media?
What should you share?
The story of what your research is about, how it came to be, and what it aims to achieve.
Processes, updates, changes of approach – to the extent that such transparency is appropriate and acceptable.
Quirky, playful and accessible content around your work and research area.
Publications, presentations, press mentions and materials that reflect research outputs and expertise.
CHECK ANY EXISTING PRIVACY, NON-DISCLOSURE OR SOCIAL MEDIA POLICIES AND ENSURE YOUR SOCIAL MEDIA PRESENCE OR ACTIVITY COMPLIES.
What should not be shared
Commercially sensitive data or other material your employer/PI would not want shared or that might breach guidelines.
Personal information about colleagues, participants, those at partner organisation that might breach Data Protection law or ethical guidance.
Material (images, discussion board posts, tweets, etc.) that might impact on your own professional reputation or the credibility of your research.
Anything you would not want a funder, professional peer, project partner, or future employer to see or read.
OERs, Outreach, and Impact
Waves in a Flume, by Clive Greated of the University of Edinburgh. CC BY 3.0
OERs, Outreach, and Impact
http://4273pi.org/ project shares OERs under the CC BY 2.0 licence
OERs, Outreach, and Impact
http://open.ed.ac.uk provides guidance and showcases University of Edinburgh OERs.
UoE Social Media Guidelines
The social media guidelines provide guidance for those using social media in a work context, while representing the University.
http://www.ed.ac.uk/website-programme/training-support/guidelines/social-media
Digital Footprint & Privacy
The University of Edinburgh’s Managing Your Digital Footprint service provides workshops, resources, and advice:http://www.ed.ac.uk/institute-academic-development/about-us/projects/digital-footprint
Facebook Privacy Settings: http://www.facebook.com/help/privacy
LinkedIn Privacy Settings:http://learn.linkedin.com/settings/
Guide to Google+ Privacy Settings:http://lifehacker.com/5827683/a-guide-to-google%252B-privacy-and-information-control/
Useful ResourcesLSE. 2013. Impact of Social Sciences blog, ‘How to’ guides http://blogs.lse.ac.uk/impactofsocialsciences/category/how-to/
LSE 2011. Twitter Guide for Academics and Researchershttp://blogs.lse.ac.uk/impactofsocialsciences/files/2011/11/Published-Twitter_Guide_Sept_2011.pdf
Guardian, Higher Education Network Blog, 2012. Social Media is more than simply a marketing tool for academic researchhttp://www.theguardian.com/higher-education-network/blog/2012/jul/24/social-media-academic-research-tool
Emerald Group Publishing, Social media for scholarly authors infographichttp://www.emeraldgrouppublishing.com/promo/pdf/social_media_guide.pdf