Contents Slide• Slide 3 – Mind Maps• Slide 4 – Purpose of ideas• Slide 5-6 – Generation of Ideas• Slide 7 – Final Idea (Our News)• Slide 8 – Font Styles• Slide 9 - Slogan, Logo, home page features and

Layout• Slide 10 – Inspiration• Slide 11 - Katz’ Uses and Gratification• Slide 12 – Psychographics• Slide 13 – Maslow’s Hierarchy of needs• Slide 14 – Hartley Classification• Slide 15 – Socio-economic needs• Slide 16 – Colour Scheme for Our News• Slide 17 – Colour Scheme for Gamers community• Slide 18 – Copyright Information• Slide 19 – Social Synergy• Slide 20 – Abbreviation of Our News Logo

• Slide 21 – Our News - hand drawn draft Home page• Slide 22 – Our News - hand drawn draft Sign Up

page• Slide 23 – Our News - hand drawn draft User Profile

Page• Slide 24 – Our News – Home Page• Slide 25 – Our News – Sign Up Page• Slide 26 – Our News – User Profile page • Slide 27 – Gamers Community – Hand Drawn Draft

– Home page • Slide 28 – Gamers Community – Hand Drawn Draft

– Sign Up page• Slide 29 – Gamers Community – Hand Drawn Draft

– User Profile page• Slide 30 – Gamers Community – Home Page• Slide 31 – Gamers Community – Sign Up page• Slide 32 – Gamers Community – User Profile Page

Mind Map The Gamers community

Our NewsPeoples Politics

The colour scheme will be red to signify importance of the news

covered.

The purpose will be for people to report on world news

themselves in real time and what their own opinion is on that

subject separate to the story.

This will compete with reddit as people post their own links.

The homepage features will include the highest trends will

present first as well as the newest posts.

The coverage will be available on apps on IPhone and Android. As

well as a website on the internet.

Also on the front page there will be tile selection of popular articles which will rotate. They will include an

image and brief description of the topic involved.

The audience will be intended to be those between 18-50+. This

will provide a variety of opinions and news which people are

interested in and this is similar to Reddits.

Comment system on

posts.

Colours will be a light green and white. This

is because it is a similar to Microsoft's

colours.

Target audience will be between 13-30+ as

this is the average gamers ages.

This will just be a website.

It will also focus on Live streams of people and esports (professional

competitive gaming) .

This will also compete with IGN and gamespot.

The colours will be purple and white as it is simplistic, which is ironic to

the content which can be

complicated.

This will compete with politics home

which is a news website however, mine will focuses on the peoples

voice and opinion.

The purpose of this will cover Prime ministers question time

and question time. It will simplify what has been covered and what is happening today.

It is going to be available on the app store and on android. This

will be in addition to the website.

There will be breaking news and what upcoming

events there are.Slogan: ‘Daily politics

which matter’

Slogan: ‘For the real gamers’

This will be a forum website which is

based on discussions about games.

The audience is for teenagers which are interested in politics

and what to learn more and also voice their opinion on todays

problems and decisions.

Slogan: ‘Its our News’

All of these new social media products will have social synergy with other well established social

media sites (Facebook, Twitter and tumblr) to help attract more users and make it easier to sign up. The link will hopefully help them grow when

starting off.

What’s the Purpose: Peoples Politics, The Gamers Community and Our News

Peoples Politics: This will be a new social media website which is focused around UK politics. Its where people can discuss with other users on popular debates and issues which are in current affairs. Ultimately, this is for younger people who may be new to the debates and want to learn more about other peoples opinion while voicing their own.

The Gamers Community:This will also be another form of new social media website. It will evolve around news about games and development. It will focus around development of new games which are currently being made and what news they have released. There will also be a comments section where users will voice their concerns and thoughts about what is being added to the game.

Our News:This will be a social media website where people are able to report news themselves and are able to have discussions with events which are happening all over the world with other users. There will be a multiple different people from lots of different backgrounds which can share their opinion. What I would like the website to become is a platform where people can share there ideas about how to help change the world and from there they can get more ideas and inspire people to do the same.

Generation for Ideas – Our News

Generation of ideas – Gamers Community

Final Idea – Our NewsWhat will the product offer:This product is able to offer people between the ages of 18 – 50+ to voice their own opinion of current news and what is happening in the world in real time. People will be able to comment on what other people have posted and also what other users have commented on. This is to engage discussions and for users to find out what other peoples opinions are on hot topics as well as tell their own. Users will also be able to decide what type of news they see and what they want to see to discuss. It will also show news where their has been a big discussion or lots of people are viewing it to show that lots of users have been on that post. It is going to offer something news websites don’t where people are able to share photos and videos of news first before news stations do as users are able to do it directly. This is why it will be an app and also in the form of a website.

Font Styles:I will be using the font ‘New Press’ from www.dafonts.com as it is a bold font which will make it stand out lots thus eye catching for first time users. This is also similar to fonts found on news websites such as ‘The Times’ which are a respected newspaper and respect is what I want users to have when using my website.

http://www.dafont.com/new-press.font

Slogan:The slogan is ‘It’s our News’ which connotes that users have control of what is news on this website and what aspects are covered. It also shows that it is made up of peoples opinions rather than a single opinion in an article. The verbal code ‘Our’ represents a community of people which are together. Those inside the community have a feeling of belonging to or association with multiple people which they can identify with. It can also connote that it’s ‘Our’ website and new social media site. The verbal code ‘News’ has a multiple meanings for different people. It is defined as noteworthy information mostly in recent events. This connotes that the website offers something which has personal interest.Logo:There is a possibility that the logo could be abbreviated to just the letters ‘ON’. This can connote that my social media idea is always ‘on’, ready for news and ‘on’ for people to use 24/7. It can also signifies that it is on the ball and is up to date with current affairs being one of the first to be able to report on it. Home Page features:One of the distinct home page features is that there is a rotating tile panels which show the top five trending posts which have lots of views and/or lots of comments on the post. These panels will include a picture from the post or a relevant picture about the topics. There will also be a brief description about what the post is about. Underneath will be lots of links of other trending topics. There will also be a side panel which has new posts on it. These will just show the title of the topic. Layout:

Home Page

Profile News Feed Commented posts

InspirationWhen gathering ideas to what I wanted ‘Our News’ to be like I was able to get inspiration from current social media products (Reddit and Facebook). These sites are News Aggregators which means they take information from lots of different news sources and providing it in a new form for users to consume. For example; Yahoo News digest app takes headlines and articles from multiple sources and puts them in a consumable app. I have chosen to do this similarly but in a website form. Articles will be taken from any reliable source and be able to be shared/posted on Our News. The app also looks aesthetically pleasing as it is very colourful and well labeled with a colour scheme and sub-titles. I want to replicate this busy look on my website.

Katz’ Uses and GratificationThe users want ‘Surveillance’ from the social media product as they want to be aware what is going on in the world. Being a news based social media site this I very important. However, it could also be classed as a form of ‘Diversion’ from everyday pressures as users can see the worlds problems and not need to focus on themselves of their own lives.Users will also be most likely to want to be ‘Informed and educated’ by the site as it is based around learning about world news and what peoples opinions are about it.

Psychographics

The age range is between 18-50+ as this is the news it covers a wide variety of people who would be interested. The average age will be younger in this range with an average of 18-25 as this is a new way of gaining news via social media solely about world news older people are more likely to use other methods like the newspaper or TV shows.Those who use it will be interested in other peoples opinions in the news and also want to voice their own opinion and have discussions about what is going on.

Maslow’s Hierarchy of needs

Users could be classified as ‘Social climbers’ as they may want to learn more because they want to improve their social status by having a wider knowledge about the world and be able to form an opinion based what has happened and knowing what other peoples are as well.They are also ‘Explorers’ as they know that what is happening will have some social change so want to understand why this is and what other people think about it.

Hartley Classification

Users will be likely to be similar to reddit’s with most people being mostly males and there are more white people however, they are not dominant and it is close to black and Hispanic. Most of the users will probably be from the US or UK with Europe making up most of the rest but it will not be exclusive to these countries and it is about freedom of speech and opinions.

Socio economic needs Users will have a diverse background which will mean users can have a variety of different opinions and news which they want to share. So users will be spread over the socio economic needs scale. However most users will be in B,C1 and C2 due to stereotypically they wouldn’t know lots about the news and may want to find out more

Colour Scheme for ‘Our News’ The colour scheme for ‘Our News’ is going to be red and white. Red connotes importance and urgency which relates to the website being news based. It can also connote danger which in some cases can be likely to be a topic. This will attract readers to the page and they may return as a result of knowing that the website holds important information. The white signifies purity as what is posted will be all about free speech and being the truth about what is happening as well as peoples opinions respected.

I have been inspired by the BBC news website. They have the same colour scheme and it connotes importance of their articles and what is being reported. I want to transfer this into a News based social media and it being a forum.

http://www.bbc.co.uk/news

Colour Scheme for ‘Gamers Community’

The colour scheme for ‘Gamers Community’ is going to be white and Green. Green connotes a natural colour which is ironic as most gamers will spend unhealthy amount of time playing video games in doors. The colour green is the most restful to the human eye which is good for people who may have eye strain or problems due to an extended time in front of a TV or monitor.Green can also connote a lack of experience which is what people may go to the website to get help and learn more about a game.

http://www.color-wheel-pro.com/color-meaning.html

Copyright information ©The reason why there is copyright information is that so that users are informed of how the website’s content is legally protected against people stealing it and copying it without legal permission. Also, it will outline the consequences of stealing the content and breaking the copyright law so that users of the website are full informed about what will happen to them. Websites must also state that they are copyright protected.

Social Media Synergy The reason why I am using other social websites in collaboration with my own is so that I am able to promote Our News on other well known social media websites. I can advertise there and also can post links to my website and post examples on what is on my website to encourage people to look what else there is. By building Our news on other social media websites it will overall increase the amount of people who know about ‘Our News’.

Abbreviation of ‘Our News’ LogoI am make and use a small version of my logo as it might be more appropriate to use. This would be condescend down to ‘ON’ as it is the first letters of ‘Our News’, which connotes how we are “ON” the news all the time, thus we are always up to date with what is going on in the news and are alert to what is happening as “ON” can also relate to being switched on or on the ball. ‘ON’ can also connote having power which fuels and energizes others to report and discuss the current news. As this will be a smaller logo it could go onto pages which haven’t got a lot of room for the big logo. This could be on informational pages about the website as the logo shouldn’t draw too much attention thus being smaller will reduce this.

Hand drawn draft – Home Page 1

Hand drawn draft – Sign up Page 1

Hand Drawn Draft - User Profile Page

Home page – Our News

Copyright Information

Sign up page – Our News

Copyright Information

User Profile Page – Our NewsCopyright Information

Hand drawn draft – Home Page 2

Hand drawn draft – Sign up Page 2

Profile Page – Gamers Community

Home Page 2 – Gamers CommunityCopyright Information

Sign up Page 2

Copyright Information

Profile Page – Gamers Community

Copyright Information