Union of Producers and Exporters of Horticultural Crops (UPECH) Presentation

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Text of Union of Producers and Exporters of Horticultural Crops (UPECH) Presentation

  • More than 40 years of sustainable

    development

    , October 2015

  • ResearchResearch

    TechnologyTechnology

    TransferTransfer

    GrowersGrowers

    InputInput

    SuppliersSuppliers

    ExportersExporters

    TransportersTransporters

    ImportersImporters

    BuyersBuyers

    The production and marketing chain is only

    as strong as its weakest link

    Has been established according to the presidential law no. 68 for year 1971

    UNION OF PRODUCERS AND EXPORTERS

    OF HORTICULTURAL CROPS

  • Mission

    To promote the sustainable development of Egypt's

    agriculture and to ensure the well-being of its rural areas.

  • Vision

    Horticultural industry is the bridge to increase job Opportunities

    and its exportation is the vehicle towards economical development

    Enhance the competitiveness of Egyptian

    Horticultural Crops

    UNION OF PRODUCERS AND EXPORTERS

    OF HORTICULTURAL CROPS

  • Small, medium, and large size growers.

    Agricultural cooperatives and associations.

    Processors.

    Exporters.

    MEMBERSHIP

    Small farmers represent 85% of the UPEHC total

    membership, while 15% represent exporters and

    associations

  • STRATEGIC OBJECTIVES

    Enhancement of the horticulture industry.

    Development of Egyptian horticultural exports.

    Creation of employment opportunities.

    Increasing the national income.

  • Strengthening of the

    Horticulture information Support

    Network

    for Small Farmers in Egypt

    (HORTISUN)

  • Program Number : TCP/EGY/2403-LOA2/UPEHC

    Funded by

    Food And Agriculture Organization (FAO)

    Duration : 2 years

    UPEHC agreement

    Conduct Training and awareness activities

  • To establish an effective and efficient horticulture

    sector information support network/system.

    Improving access and flow of horticulture

    information and knowledge sharing

    to support small-scale producers and market

    services providers for poverty reduction and

    sustainable agricultural and rural development,

    based on the needs and demands of its stakeholders.

    HORTISUN Objective :

  • Project Main outputs

    Output 1: A stakeholder analysis identified and a national

    information dissemination strategy for horticulture science and

    technology formulated

    Output 2: Establishment of a central horticulture information and

    press communication for the selection and release of information

    and training materials related to Horticulture for dissemination.

    :

    2030) ).

    .

  • Output 3: A Horticulture Information Support Network (HORTISUN)

    and an Arabic version of Hortivar

    Output 4: The operational agriculture TV satellite channel

    strengthened for communication with growers and horticulture

    business operators.

    ( )

    . ( )

    .

  • Output 5: Interface with small holder farmers enhanced in order to

    debate on their constraints and facilitate interaction with specialised

    research units, central laboratories, private sector stakeholders and

    stakeholders of the horticulture industry and donors community.

    .

  • Output 6: A team of professional staff in the horticulture sector

    trained and scaled-up their capacities in modern information

    management through HORTISUN and Arabic HORTIVAR.

    Output 7: A project proposal for further development of

    HORTISUN for enhancing its resource mobilization capabilities

    to fund its operations.

    .

  • UPEHC Achievements in

    Implementing FAO agreement

    1- Nine Thematic Workshops

    Good agricultural practices

    horticultural crop production

    Post harvest practices and how to reduce

    losses through value

    plant disease, integrated pest and

    weed management Green houses management

    Marketing

    Expert system

    Mobile

    Value Chain Development

    Target : 270 Farmers Achieved : 475 Farmers

  • 2- Train Fifty extentionists /knowledge workers and subject matter specialists to be facilitators on access to the

    HORTISUN and RADCON and direct interactions between them and the growers and stakeholders.

    Target : 50 Extensionists Achieved : 68 Extensionist

  • 3- Hold Nine awareness, one day workshops for 360 small farmers in two governorates in upper Egypt on access to the HORTISUN , HORTIVAR and RADCON.

    Achieved : as planned

  • 4- Midterm review workshop held

    On the 25th of June, 2014

    Main recommendations :

    1. The project duration should be extended for better

    dissemination of the project activities and objectives.

    2. A wide range of coordination between the project main

    stakeholders is essential for better performance of the project

    activities.

    3. Creating a tool to measure whether farmers are receptive to

    receive and use the HORTISUN technology or not.

    4. Disseminating the HORTISUN project activities on a national level

    so it can cover all governorates.

  • 5- Provide Misr Alzzeraya TV, the technical materials

    and data of the above mentioned trainings as well

    as from FAO or other services to be used for video

    Episodes production (11 episode)..

  • 6- Preparing stakeholder analysis and national

    information dissemination and communication strategy

    for horticulture science and technology.

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  • Responding to local

    associations needs :

    providing economic

    services

    Identifying needs of

    farmers in getting

    access to market

    Learning from these practical experiences (transfer methodology) :

    -Enhancing dialog between national/regional and local levels

  • 7- Hold Monthly meetings and short campaigns held with small farmers to appraise their needs to focus on common and emerging problems tackled in the network systems either to solve it collectively or to be included in the research agenda.

  • 8- Hold Monthly performance appraisal meetings with field staff to get their feedback and explore the constraints, and update their information (refresher training) provided.

  • 9- End of Project

    Workshop This workshop is the main tool to collect feed back and build on the existing activities to better disseminate on a larger scale

  • Terminal Statement

    HORTISUN

    Small Farmers

    Civil Society

    Organizations Agric.

    Association

    s & Coop

    Local

    Marketing

    & Logistics

    Export

    Markets&

    Logistics

    Utilize HORTISUN experience in widely

    disseminate the Horticulture information among

    small farmers in Egypt for better income

    generation

    Research

    centers MOA

    Value Chain Development

    Processing

  • E-mail: mail@upehc.org

    http://www.upehc.org