Slide 1
Mobile Content18th Dec 2014
OUR TOPICWarms UpThe Cube for XpaxLessons learntWhats next ?
Restricted Confidential
1WARMS UPReflects on how mobile change the way we communicate
& create hyper connected society
Restricted Confidential
Restricted Confidential
We are living in hyper connected community. We have constant
urged to communicate. Ask the kids to name their favorites ways -
OTT : FB / Twitter/ Whatsapp / We Chat / Line/ Viber / Snap Chat /
Tinder / SMS has been around for 20 years1st SMS on December 3,
1992, when British engineer Neil Papworth, 22, used his computer to
send the message Merry Christmas to a mobile phone
Other facts :1.3b andriod activation a day ~ 300k babies born at
at he same time2014 : Whats app send 64 billion messages a daySMS
21 billion messages
44% of cellphone owners sleep with their phone by their side so
they dont miss any notifications.
4
Thank God For Smartphone !
Restricted Confidential
Im never lostI never forgot anything
5
Content ? A State of Satisfaction
Restricted Confidential
Mobile Content ? Any media use on mobile devices
Restricted Confidential
Mobile content is any type of electronic media which is viewed
or used on mobile phones, like ringtones, graphics, discount
offers, games, movies, and GPS navigation.
mobile content is any form of media (pictures, music, text,
videos) that can be used on a mobile device, such as a cell phone
or tablet.
7
2THE CUBE with XpaxThe ultimate online destination for all
entertainments and news. Bundling content with Access Brand.
Restricted Confidential
Find out what we have on The Cube ?
www.thecube.mym.thecube.my
Restricted Confidential
Various campaign to drive brand awareness & drive traffics
on thecube.my or dial *888#
Restricted Confidential
Deco exclusive bersama Rizalman
Restricted Confidential
Providing customers what they wants
Restricted Confidential
Ask what have they learned in segmentation.
12
3Lessons LearntUnderstanding consumer behavior in order to
create the next killer content.
Restricted Confidential
13
Fact #1Users has shorter attention span than a goldfish
Restricted Confidential
2000 12 sec2013 9 sec
14
Fact #2Theres a lot of content out there
Restricted Confidential
Fact #3The Landscape is constantly changing
Restricted Confidential
Fact #4 What ever you do, you will be wrong! its just a matter
of how wrong you are?
Restricted Confidential
4Whats Next ?Understanding consumer behavior in order to create
the next killer content.
Restricted Confidential
18
Restricted Confidential
Restricted Confidential
Restricted Confidential
Restricted Confidential
[email protected]
http://my.linkedin.com/in/salinasalli/
salina.salli
NO part of this presentation may be circulated, quoted, or
reproduced for distribution EVEN WITHIN CELCOM without the prior
written consent of the Top Management of Celcom AXIATA Berhad. The
information contained in this presentation is proprietary and is
for Celcom AXIATA Berhads use only (Restricted Confidential).The
information is not meant to be comprehensive and any material
contained in this presentation is provided "As-is" and without
warranties of any kind; either expressed or implied for the fullest
extent permissible pursuant to the applicable Malaysian Law(s).
