Twitter for Real Estate

Webinar by Atim Ukoh Webtech Dezine

Introduction

• How to setup your Twitter account for maximum impact (Set-Up and Optimization)

• How to find and follow interesting people

• How to engage people for networking and marketing opportunities

• How to use 3rd party applications to connect with local people on Twitter, learn what people are talking about in real time, and become a Twitter power user

• Email: atim@mm4a.com

What is Twitter and Why should you use it?

• It is a micro-blogging service

• It allows you 140 characters

• You can use Twitter to network

• Twitter is also a great customer service tool

• You can also use Twitter for prospecting

Twitter Marketing Strategy

• Define your Target Audience

• Make sure your material is suitable for your audience.

• Develop meaningful information for them.

Set Goals and Objectives

• Increase Traffic to your site

• Enhance Customer service

• Increase Sales

• Prospecting

• Brand development

• Specific Goals and Set Targets

Develop Tactics to achieve the goals.

• Include Twitter buttons in emails, blogs, website, newsletter.

• Answer questions and ask followers questions.

Monitor and Measure

• Check your mentions

• Google Analytics

• Determine what’s working and not (Modify and Repeat)

Account Set-Up and Optimization

• Account-Set up: Go to www.twitter.com

• In the New to Twitter box, Fill out your information and hit sign up and follow the prompts!

• Areas to optimize: Name, handle, Bio, Website link

Finding people

• Perform searches and Follow them

• Add emails from your database

• Look for past and present clients and follow them

• Follow friends of your clients

• Start with the known and move to the unknown!

Engaging and Networking

• Develop a networking plan that works for you. – Add twitter to your phone and network on the go or choose a morning and evening networking plan

• Reply 3 people daily

• Retweet 2 people daily

• Build relationships

• Thank people that Retweet you

• Post interesting information and set yourself as the Real estate expert.

• Join in the conversation people are having

• Ask and answer questions

3rd Party Applications to Manage your account.

• Hootsuite

• Manageflitter.com

• Tweetadder

Daily Checklist Guide

• Have I tweeted today?

• Are my keywords present in my tweet?

• Did I tweet links to my website, blog, Facebook Page?

• Did I ask a question?

• Did I answer a question?

• Did I check my mentions?

• Did I follow and network with a previous client’s friend in my farm area?

Questions

Email: atim@mm4a.com