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Session delivered as part of the Oxford Aspire museums workshop
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Twitter for Museums
What is twi)er?
Twi)er is a micro-‐blogging pla7orm composed of 140 character answers (tweets) to one quesAon “what’s happening?”
Starting with
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Your Twi)er IdenAty
Individu
al/CollecAve-‐
Organisa
Aonal
Totally Organisa
Aonal
The Ch
aracter A
ccou
nt
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The Ch
aracter A
ccou
nt
Dealing with an impersonator
Does it have an impact on your brand or organisaAon?
Is it damaging? Contact Twi)er
Display your Twi)er account clearly on all your major comms channels.
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Following
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Tweeting
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Syntax Meaning Example
@ Reply @museum have you any Ackets leS for the exhibiAon?
MenAon Thanks to @museum I have some Ackets!
RT Re-‐tweet Thanks for coming! > RT @visitor Great exhibiAon! Everyone should visit!
HT Heard through / Hat Ap
Hurry! News of freshly baked brownies in the café! HT @museumguard
Via
# ThemaAc context We’re looking forward to the arrival of the #picasso works today in preparaAon for our #cubism exhibiAon.
Event context Dr X will be presenAng a paper next on Picasso #CubismConf
#FF Follow Friday #FF @museumX @museumY @museumZ
Terminology and Syntax
Content is King
Events and acAviAes Something we can’t find on your homepage Videos and images Behind the scenes info Gather user/visitor feedback Customer service Create a daily/weekly feature Get creaAve!
i,Tweetus (@itweetus)
Tullie House
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5 September, 2012
ConversaAo
nal
Substansive
Automated
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Strategy
1. Build tracAon (but manage your Ame)
Tweet regularly (but don’t overload)
Spread your Ame – consider ‘opening hours’
Make it relevant
Don’t just broadcast – interact
Make it shareable
Offer something of
yourself
Build your network
2. Build Momentum
Enhance exisAng relaAonships
Mix with the
physical world
Manage with tools
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SUMMARY
1. Twi)er is a conversaAon 2. Twi)er is a channel – it’s the content that’s important! 3. RelaAonships take Ame
