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Oak Furniture Land Don’t do this to nan.

Tvc to viral

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Page 1: Tvc to viral

Oak Furniture LandDon’t do this to nan.

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O How could it be made to go viral?O What techniques could you use?O What story is this ad telling?O How can I tell the same story in a way that

would really make people want to share it.

O Remember: Viral shouldn’t be tamed, pay-off, what about the brand is worth sharing? Relevant to the channel, disruptive, CONTENT

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https://www.youtube.com/watch?v=LJmIr8GNl0c

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Published in Oct, 2013

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Seen NarrativeO Carry on theme, ‘Don’t do this to

Nan’• How you treat your elders, certain

type of respect or appreciation for them.

• Pay-off: relatable to consumers possible experiences…humour/outrageous

• ‘You wouldn’t do this to Nan’ -Viral campaign

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IdeaO Demonstrate the mishap of furniture

along side wrong treatment of your nan – Outrageous situations a simple solution

O Technique: Exaggerating unexpected scenarios.

O Shockvertising, violating norms for social values and personal ideals

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Viral should be disruptive

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7 Second Scenarios 1. Blow up bed – Push Nan onto it2. Plastic Chair – Pull out before she

sits3. Wobbly side table – no sofas, side

table collapses4. Weaved dinner chair - Remaining

Chair has a whole in it

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4.

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PlatformO YouTube is ideal however the target

audience is likelier to be on Facebook as they would be expected to have their own home and be in some ways an ‘older’ generation