Top 10 things I’ve learned in introduction

to PR Before I attended ‘introduction to PR’, I

actually did not exactly know what PR was. But I remember considering it as something very specific. By now, I have become more knowledgeable and aware of the actual facts about PR and not least realized that PR is much more complex, than I first assumed. These are some of the things I learned.

Research

I’ve learned about the importance of research and what public relations practitioner use research for. However, the issue that caught my fully attention was, the fact that research is much more complex than I thought. There are several kinds of research – Qualitative, quantitative, questionnaire, secondary.

Persuasion

I’ve learned some cool persuasion techniques that I can practice in real life just for the experience of it and certainly also start noticing when others speak. Some of the most interesting ones are the ‘yes- yes’ and ‘the structured choice’. Besides this the persuasion techniques used for advertising, commercials and propaganda have opened my eyes and I have become more aware of the manipulation/persuasion that occurs all the time.

Genres

I have learned many new genres as, mat releases, media kits, media alerts and fact sheet, pitch letters. In this connection I have realized that it is very important to choose the right channel for your message and that this is vital for the effect of the message.

Social Media

I leaned how important social media is in the PR world. I figured that many PR practitioners and other PR interested keep up to date through various kinds of social media. I also noticed that a big part of PR is to be aware of the surrounding world and the tendencies and movements within society.

Interview

By interviewing a PR practitioner, I realized that they truly have a very varying workday where they deal with many different tasks. I thought this was very interesting and not least tempting to be working with so many different things.

Podcast

I’ve never even thought of podcast and actually did not know what it was. But now I know! I have learned that podcast is an excellent way to obtain new information about any topic of interest. It is also a fun and entertaining way to gain new knowledge.

AP style

I have found out how important it is to write correctly to get the full outcome of a message. Besides this, I found that the ordinary rules for writing is far from sufficient. There are needed many more details and this is what AP style gives you. The coolest thing is that you can look up modern terms that have just become a part of the language.

Resume

I was given some guidelines for writing a resume. I thought many of the tools were obviously, but when I started to write my own resume I realized that is was very difficult. It takes a lot of practice and time to write a very good resume.

Audience

I learned how important it is to consider the audience if you want to be an effective communicator and make sure your message is received correctly. You have to take several issues into consideration, e.g. Culture, religion, ethnic, age, gender, status etc.

Examples

Through the examples provided in my textbook and the examples my professor gave in class, I have obtained knowledge about various issues of different companies and obtained a bigger understanding of how PR is incorporated in the different companies.