Tools and Services You Can Use

EDU-CANADATools and Services

You can Use

CBIE Conference, 2008

Jean-Philippe Tachdjian,

Deputy Director and Trade Commissioner

Edu-Canada, International Education and Youth Division

Foreign Affairs and International Trade Canada

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Edu-Canada was created with four key pillars:

coordinate the efforts of Canadian missions abroad in education promotion;

facilitate relations and resource development between provinces, NGOs and Canadian missions abroad;

promote Canadian education at signature events; coordinate a consistent brand and strategy.

Edu-Canada is part of the International Education and Youth Division and aligns its efforts with other DFAIT programs such as scholarships and Canadian studies.

Launching EDU-CANADA 2006Defining our mandate and activities

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International StudentsWhy international mobility matters

Enriched learning and research with international perspectives;

Future partners in trade, political relations and global leadership;

International students contribute an estimated $5 billion in Canada annually through tuition, living expenses, travel while in Canada and visits from family abroad (2004 estimate);

International students can work off-campus while studying, to fill critical labour market gaps in regions and economic sectors in Canada;

International students in Canada are a desirable source of potential immigrants to fill skills shortages in Canadian communities;

Researchers and faculty on exchanges can be recruited to fill places left by retiring faculty at post-secondary institutions.

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EDU-CANADA Proposal

Creation and implementation of a Canadian education brand • Brand will be used by missions, provinces, NGOs and institutions, according to pre-

approved guidelines• Established as a collaborative arrangement with the provinces and territories given

education jurisdiction

Enhancement of the Edu-Canada Portal• Consult with provinces and stakeholders on portal content• Integrate web content from all provinces and territories• Integrate the portal on all web sites of our missions around the world

Improving Industry’s access to the Edu-Canada network• Improve industry access to DFAIT information and services• Facilitate contacts with education officers at missions abroad

Building international linkages• Canadian presence at signature events (NAFSA, EAIE, APAIE, etc.)• Promote international use of Canadian curricula

Concentrate our resources where needed• Set priority markets for Canada• Open new/emerging markets where we have opportunities• Market intelligence reports for priority and other markets

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educationau-incanada.ca

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Coordinating supportCanadian missions abroad

Countries

• China

• India

• United States

• Korea

• Japan

• Mexico

• Germany

• France

• Brazil

Regions

Gulf (including UAE, Saudi Arabia, Kuwait)

North Africa (including Morocco, Tunisia, Egypt, Libya)

ASEAN

Caribbean

Although the majority of financial resources are dedicated to priority markets, some resources are made available to open up emerging markets and provide ongoing support to mature markets

Following consultations with provinces & institutions, priority markets were identified as follows (pending further review this fiscal year);

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Coordinating supportCanadian missions abroad

Edu-Canada liaises with officers in all missions abroad to provide support, coordination and funding for initiatives that include:

Enhanced Canadian presence at education fairs Organization of new education fairs Regional missions/tours Journalist missions Translation of promotional material into local languages Print advertising Networking events Enhanced web presence at missions Outreach at local institutions Support for core Trade Commissioner Services to clients

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Coordinating support to Canadian missions abroad: Sample Events

Middle East & Africa

Tunisia, Morocco, Senegal, Côte d’Ivoire Oct/Nov 2008

Libya, Cairo, Gulf (MEEI) November 2008

Zambia, Botswana, Kenya, Ghana, Nigeria January 2009

Asia

China (BCCP & CEE GUEST OF HONOUR) May, October 2008, March 2009

Japan (APAIE, K-12, PSE) Mar 2008, Sept/Oct 2008, Mar 2009

Korea (COEX and Spring Fair) Oct 2008 & March 2009

Philippines (Commonwealth Fairs) November 2008

(Ongoing events, individual support and activities for recruitment and partnership)

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Coordinating support to Canadian missions abroad: Sample Events

Caribbean and Latin AmericaBrazil (Salao do Estudante) GUEST OF HONOUR March 2009

Colombia, Venezuela, Barbados October 2008

Jamaica, Trinidad, Bahamas, Dominican Republic November 2008

Ecuador, Chile, Colombia March 2009

EuropeFinland, Netherlands, Sweden Oct/Nov 2008

France January 2009

Germany (Study World) GUEST OF HONOUR May 2009

Kazakhstan October 2008

Netherlands, Norway, Greece February 2009

Spain (AULA) April 2009

UK (Top Universities Recruitment Fair) March 2009

United States

University tour (select cities) December 2008

World Bank Fair (DC) April 2009

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Promotion at Signature Events

Canada pavilions at events to enhance Canada’s profile

NAFSA DC (May 08) & LA (May 09)

QS APPLE Seoul (July 08) & KL (Nov 09)

EAIE Antwerp (Sept 08) & Madrid (Sept 09)

NACAC Seattle (Sept 08) & Baltimore (Sept 09)

APAIE Tokyo (Mar 08) & Beijing (Apr 09)

IOHE Guadelajara (Apr 09)

India (FICCI) November 2008

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• Launching November 17Launching November 17thth

• An inaugural education portal to the Virtual Trade Commissioner Service (VTC)

• Online access to information and resources from Edu-Canada and missions abroad

• contacts at Embassies, Consulates and High Commissions• logistical information for business abroad• key events related to education• market reports in education• statistics in student mobility (in discussion with CIC)• core services to support education promotion

• Enhanced information sharing between our mission staff and an electronic history of activities and support to institutions accessing TCS services

Currently available at www.infoexport.gc.ca (Services and Capital Projects)

Edu-CanadaPROEdu-CanadaPROjust for international education professionalsjust for international education professionals

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Contacts for officers handling education promotion would appear to handle service requests by you.

Education would be available in this list

of sectors

Select your market of interest

Market intelligence

reports

Listing of events

Education newsfrom market or

from newsfeeds

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Key new online resource

Edu-Canada PRO home page access to…

- Market reports and intelligence (VTC)

- Access to Trade Commissioner Services abroad (VTC)

- Education sector (general reports and briefs)

- Semi-annual newsletter

- Schedule of education events

- Online event registration & payment (planned)

- Other recommendations?

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Edu-Canada International Education PromotionInternational Education and Youth Division , DFAIT

125 Sussex Drive, Ottawa ON [email protected]

Jean-Philippe Tachdjian, Deputy Director

[email protected] 613 944-2341

Andrea Desmarteau (Asia/Middle East/Africa)


Julia Drew-Watt (Europe/Americas)

[email protected] 613-944-1783

Geneviève Gougeon (Brand Development) * on mat leave


Georgina Galloway (Stakeholder Relations)


Stéphanie Mercure (Signature Events & Brand)


Line Dénommé (Administrative Assistant)
