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PPCon foreign markets
Tomáš Bártek(VašeČočky.cz)
in cooperation with
Present in13 countries of Europe
CPC 4.9 $ 3.6 position
in cooperation with
How can we competeon markets with such
a high CPC??
in cooperation with
Source: United Nations report Trends in International Migrant Stock: The 2013 Revision
Country Number of immigrants Percentage of total numberof immigrants in the world
Immigrants as percentageof national population
United States 45,785,090 19.8 14.3
Russia 11,048,064 4.8 7.7
Germany 9,845,244 4.3 11.9
Saudi Arabia 9,060,433 3.9 31.4
United Arab Emirates 7,826,981 3.4 83.7
United Kingdom 7,824,131 3.4 12.4
France 7,439,086 3.2 11.6
Canada 7,284,069 3.1 20.7
Australia 6,468,640 2.8 27.7
Spain 6,466,605 2.8 13.8
in cooperation with
OREnglish
All languages
Arabic
Bulgarian
Catalan
Chinese (simplified)
Chinese (traditional)
Croatian
Czech
Danish
English
Estonian
Filipino
Finnish
German
Greek
Hebrew
Hindi
Hungarian
Icelandic
Indonesian
Italian
Japanese
Korean
Latvian
Lithuanian
Malay
Norwegian
Persian
Polish
Portuguese
Romanian
Russian
Serbian
Slovak
Slovenian
Spanish
Swedish
Thai
Turkish
Ukrainian
Urdu
Vietnamese
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Impr. CTR Avg. CPC Avg. Pos. Conversions Conv. rate
English 3 449 835 0,58% 2,18 $ 4,6 1570 7,90%
Other languages 223 155 5,29% 1,17 $ 1,8 965 8,17%
1. Language targeting in the UK
Success
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Source: Special Eurobarometer 386
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Impr. CTR Avg. CPC Avg. Pos. Conversions
Contact Lenses 54425 3,76% 21,84 1,6 163
Contact lenses ES 650176 2,37% 26,54 3,6 718
2. English keywords and ads in Spain
Success
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2. Continued
Success only in ES and FR
Failure in DE with Turkish ads
Result: Further language targeting was stopped
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Lessons learned
Think creatively and always try new methods
You might discover a new playground where market CPC does not apply
Thus, end up with more transactions for less money spent
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