Tobacco Underground

The Addictive History of a Deadly Product

What we’re talking about today

What’s this all about?

It’s a tour of tobacco industry history. From cure-alls to carcinogens, and all the lies and cover ups in between.

Health EffectsHealth effectsof smoking

- Heart Disease

- Lung Cancer

- Oral Cancer

- Tracheotomy

- Impotence

- Hair Loss

Tobacco’s Toll

• In U.S.

• Per day

• From second hand smoke

Tobacco’sDeath Toll

400,000+ Die Yearly1,200 Every day

Health care expenditurescaused by smoking:$96.7 billion

Tobacco’s TollTobacco’sDeath Toll

6,060 Minnesotans die each year

Smoking costs MN$2.06 billion in healthcare expenses

Tobacco’s Toll

• In the world

• Montage of soldiers, doctors, Flintstones, Santa, etc.

• In Minnesota

Tobacco’sDeath Toll

5 million Die Worldwide Yearly

Every day, approximately 80,000to 100,000 young people aroundthe world become addicted totobacco.

Pics of the good old daysAds from the 1950’s

3 specific old ads to detail

… an eminent scientist says:“Chesterfields are just as pure as the water you drink.”

CANCER BY THE CARTON1952This ground-breaking article described the dangers of smoking, detailing the risks of lung cancer and heart disease, which led to similar reports in other magazines.

The fallout from the Reader's Digest article resulted in the first decline in cigarette sales in more than 20 years.

CANCER BY THE CARTON1952

This ground-breaking article described the dangers of smoking, detailing the risks of lung cancer and heart disease, which led to similar reports in other magazines.

The fallout from the Reader's Digest article resulted in the first decline in cigarette sales in more than 20 years.

Frank Statement to Cigarette Smokers

• Show ad, few notes about significance“We believe the productswe make are not injuriousto health.”

“We always have and always will cooperate closely with those whose task it is to safeguard the public health.”

Tobacco Industry Research Committee, 1954

Big Tobacco PubliclyResponds…

Quotes from 50’s

• A Philip Morris scientist acknowledges the health problem:"Evidence is building up that heavy smoking contributes to lung cancer."

• A Hill and Knowlton memo quotes a tobacco company lawyer as saying"Boy! Wouldn't it be wonderful if our company was first to produce a cancer-free cigarette. What we could do to the competition.”

“Evidence is building up that heavy smokingcontributes to lung cancer.”

“Boy! Wouldn’t it be wonderful if our company was first to produce a cancer-free cigarette. What we could do to the competition.”

Philip Morris Scientist, 1958

Tobacco Industry Research Director, Mid-1950’s

What Big Tobacco saysin private…

Frank Statement Video

1960’s Quick photo montage of a variety of things that

have happened in the 60’sLUTHER TERRY 1964

WARNING LABELS 1965

The Surgeon General concludessmoking causes lung cancer.

Congress passes law requiringhealth warning on all cig packs.

BEAGLES USED TO TEST SECONDHAND SMOKE

THE TOBACCO INDUSTRY HAS USED ANIMALSFOR YEARS TO TEST THEIR PRODUCTS

ANIMAL CRUELTY

Animal Testing Facts

• In 1989, while working to develop Premier, a so-called “safer” cigarette, RJR commissioned a study where baboons were made to smoke crack cocaine through Premier’s.

• They observed how baboons smoked Premiers in order to determine how to make the cigarette a better “drug delivery device” for humans. The study was designed to help RJR determine whether strong addiction helped the subject overcome difficulties drawing smoke from Premier.

• In 1992, RJR came under fire for animal testing. Their response? They claimed that their animal testing was restricted to rats and mice.

In 1989, while workingto develop Premier, a so-called “safer” cigarette, RJR commissioned a study where Baboons were made to smoke crack cocaine through Premier cigarettes.

ANIMAL CRUELTY

Animal Testing Videos

Animal Testing Video

Light Cigarettes

• Video about light cigs

• And pic of holesThe RISK of lung cancer is the

same between light cigarettesand non-light cigarettes.

BRITISH MEDICAL JOURNAL 2004

Tobacco Institute

• What is the tobacco institute, what do they do

• Tie in Thank you for smokingThe Tobacco Institute’s primary purpose was to cast doubt on whether cigarettes were dangerous.

The ParodyThe Real Deal

Anti-Tobacco Commercials

Big Tobacco Wants You!

• Who they are targeting?– Why?

• Racial Minorities

• LGBT

• Youth– Quotes, stories, etc.

BUT DON’T WORRY…

BIG TOBACCO STILL WANTS YOU!

WHO IS BIG TOBACCOTARGETING?

-Young people

-LGBT Community

-Racial Minorities

-Women

WHY TARGET TEENS?

- Likely to ignore health consequences

- More valuable because of lifelong addiction

- Influenced more by advertising

History of marketing to teensMarketing to teens

“…the base of our business is the high school student.”

Lorillard Memo 1978

“We don’t smoke them, we just sell them, wereserve that right for the young, the poor, the black, and the stupid.”

RJ Reynolds exec 1971

Current marketing to teensMarketing to teens

Project SCUM

• R.J. Reynolds' "Project Scum" was a plan to ramp up marketing of Camel cigarettes to "consumer subcultures" in the San Francisco area

• It specifically targeted gay and homeless people.

• The report notes that a rationale for this was the higher incidence of smoking and drug use in subcultures.

Project S.C.U.M.

R.J. Reynolds’ “Project Scum” was a plan to rampup marketing of Camelcigarettes to “consumersubcultures” in the San Francisco area.

Sub Culture Urban Marketing

• “Isn’t it ironic hat they think of us as “scum” . . . yet they still reach out to us as a group they consider vitally important to their profit margin?” says Bob Gordon, Vice President of San Francisco’s Coalition of Lavender Americans on Smoking and Health.

• Comment from RJR spokesperson Lisa Eddington: “We don’t respond to those documents. They are part of the master settlement agreement, and are out there for people to draw their own conclusions.”

Project S.C.U.M.

“Isn’t it ironic that theythink of us as “scum”…yet they still reach out to us as a group theyconsider vitally importantto their profit margin?”

“We don’t respond to those documents. Theyare part of the MasterSettlement Agreement,and are out there for people to draw their ownconclusions.”Bob Gordon, Vice President of San

Francisco’s Coalition of LavenderAmericans on Smoking and Health Lisa Eddington, RJR spokesperson

Slide on Tobacco Spending

• How much

• How much in MN

• What they spend it on

Big Tobacco spends $13.4 billion onadvertising every year in America.

- That’s more than $36 million a day

- $237.9 million is spent right here in Minnesota

Tobacco Additives

• List of additives, and why they are in cigarettes

• What is a class A carcinogen

There are 69 carcinogensin cigarette smoke.

Ammonia, Tar, CarbonMonoxide, Urea, CyanideMethane, Formaldehyde,Arsenic, Lead, Polonium-210and oh so many more….

Second Hand Smoke PageSecondhand smoke kills.

- Secondhand smoke (SHS) kills 38,000 people annually in the U.S.

- Secondhand smoke contains as much as 50 times the ammonia as mainstream

- It also contains 5 times the Carbon monoxide

Smoke-Free Laws

States and countries thathave gone 100% smoke-free:

Minnesota, California, NewYork, Washington, Ohio,Hawaii, Ireland, Italy,Scotland, England, Norway,Sweden, New Zealand, andmany many more…

The FDA regulates a box of macaroni and cheese, a tube of lipstick and even dog food, but not a pack of cigarettes!

All these things are regulated by the government

but not cigarettes, WHY?

• How it started

• What we do

• How you can get involved

THIS IS YOUR CHANCETO MAKE A CHANGE

- Join the fight

- Hit the streets

- Arm yourself with knowledge

Catalyst Summit Video

Ways to get involved today\

GET INVOLVED TODAY

- Wear a shirt- Tell a friend- Come to an event- Give a presentation - Express yourself- Find your place

www.bethecatalyst.org